Being seen on TV can be a phenomenal way for any entrepreneur to become noticed and be recognized as an industry leader. But how do we do land that coveted air time and turn it into regular appearances?
The man with the answers joins us today, Mr. Peter Shankman, the PR ninja, as I call him! Peter is the author of several books, including his latest bestseller Zombie Loyalists. He has also made guest appearances on TV shows and networks such as The Today Show, CNN, CNBC and MSNBC – to name just a few.
He is the founder of Help A Reporter Out, or HARO for short; he sold HARO in a multi-million dollar deal and went on to write bestselling books and become one of the most sought after speakers on the subject of customer service and marketing. He’s also a doting father, loving husband and a NASA advisor! Madness!!!
“Being on TV comes down to being willing to help.”
Peter Shankman, Shankman.com
Essential Learning Points From This Episode:
- Why connecting with producers is all about timing.
- How to turn one TV appearance into many.
- One trick to making your customers 2.5x more likely to buy from you.
- Why he spends 95% of his time answering emails.
- What is “news jacking” and where does he see this trend going?
- Much, much more!
Important Links & Mentions From This Episode:
- Shankman – Peter’s website.
- Zombie Loyalists – Peter’s latest bestseller.
- Nice Companies Finish First – Peter’s third book (Loved this book!!!).
- Peter on Twitter – a must follow account!
This Episode’s Sponsor – 99Designs
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