Note: This page contains an affiliate link for John’s ‘Podcast Paradise’ community. If you join via my link, I’ll be compensated (beer money!).
I often talk about podcasting as a way to grow your business, but what about starting a business by monetizing your podcast? There are several ways of doing it – from affiliate marketing, to creating a product or service for your specific audience, to consulting.
John Lee Dumas launched his Entrepreneur On Fire podcast in the fall of 2012. His earnings from his business for the month of October 2013 exceeded $70,000 – that’s only a year later! How did he do it?
The answer is building a community of raving fans by constantly providing massive value. In this episode, I talk with John about what he did to get his podcast from zero to hero, and how he built a massively successful business from it.
In this episode, you’ll learn about:
- How John produces a daily podcast without going crazy.
- Using batching and scheduling to systemize your workflow.
- How Virtual Assistants can help with your podcast.
- Ways to grow a community around you when you’re starting from zero.
- How to get your interviewees to share your interviews with their audiences.
- Providing value and monetizing your podcast.
Items mentioned in this episode:
- Entrepreneur On Fire – John Lee Dumas’ podcast.
- Dan & Ian of Tropical MBA & DCBKK Conference.
- Jaime Tardy of Eventual Millionaire
- BlogWorld, now called New Media Expo (I’m speaking there in 2014).
- Pat Flynn, Corbett Barr, and Derek Halpern
- Virtual Staff Finder
- NBP Episode #31 – How to start a podcast, with Cliff Ravenscraft.
- Tropical Think Tank – my annual mastermind event.
- John’s Podcasters’ Paradise community (affiliate link).
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The idea of providing massive value first, before asking for the sale, was also the central topic in my last episode with Gary Vaynerchuk. This approach is the opposite of what the so-called “internet marketing gurus” do, and I think it’s much more powerful in the long term.
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What is your favorite online community for entrepreneurs, and what has it helped you achieve in business? Post in the comments below!