Thank you for joining us for episode 65 of The New Business Podcast, welcome! This week is a solo episode where I talk one on one with you about the necessity, the power and the importance of your opt-in offer for growing your email list and your online business.
I recently returned from a month-long trip across two countries, six cities and eight speaking gigs. It was a whirlwind of business, new friends and connections. I always gain so much from traveling and attending events and this trip was no exception. One of the many things I found myself considering after this past month of travel and conferences was developing a new opt-in.
Stop Leaving Money on the Table
Now to start with, you absolutely must have an opt-in offer. If you don’t, you’re leaving money on the table. To truly grow your online business, you have to grow your email subscriber list. And to do that, you need an outstanding offer to give them when they come to your site.
There are so many valuable pieces of content you can give away and I explain each one of them in this episode, from ebooks to audio clips, to courses to videos. I began with ebooks and those still work well, especially in particular industries.
But whatever field you’re in, you’ll want to provide a free offering that converts visitors to subscribers. You don’t have to reinvent the wheel to do this, odds are good that you have an existing piece of golden, information rich content you can reuse as a new offer.
When it comes to opt-in offers, my rule of thumb is to create a piece of amazing content that I could easily sell for $100… then give it away for FREE!
That’s just the first tip of many I share with you; tune in to hear all of this and more on today’s episode of The New Business Podcast. Thanks for being here, I appreciate each and every one of you!
Items mentioned in this episode:
- Virtual Freedom Alliance – my private group on Facebook.
- The Importance of Attending Live Events – Episode 61.
- Email me, I want to hear from you!
- Tropical Think Tank 2015 – Book your slot NOW!!!
Subscribe to the Podcast
To subscribe to the New Business Podcast, use the link below:
Now I want to hear from you – do you have an opt-in offer right now? How did you come up with it and how is it working for you? If not… what do you need help with?