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At New Media Expo this year, I gave a presentation on what I believe to be the most important aspect of business today: building the brand and the business of you. I’ve had so many people ask if I was going to turn this into a podcast episode, that, well, I just had to!
One of the most important things I did when I entered the online world just four short years ago, was to provide prolific content and create ‘P2P’ relationships.
P2P relationships are ‘people to people’ relationships, and that’s where I believe marketing is heading. People want to do business with other people – not big nameless chains and brands. I discovered when I created my own personal brand, people connected with me and were willing to buy from me. Their willingness to buy was based on our relationship: they knew me and trusted me.
It’s true for me and it’s for you and your business.
Here’s a quick video highlight reel from the presentation itself, so you can get the general message behind the session.
In this episode, you’ll learn about:
- One of the easiest ways to create great P2P relationships.
- The three types of content creation: education, inspiration and entertainment, and how to use them to create killer marketing content.
- The good, the bad and the ugly: real-life examples of how to, and how not to create fans in the online world.
- The necessary steps of ‘the sales process’ and how they apply to the ‘business of you’ process.
- Why you must be seen to sell to be an influencer in your niche.
- Much, much more!
Share the Tweetable: In todays business world, your audience will ultimately determine what the ‘Business of You’ actually becomes!
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Items mentioned in this episode:
- Video highlight of my presentation on YouTube.
- Nigel Marsh’s Ted Talk on Work/Life Balance.
- My Mastermind Events in 2014
- Pre-Order My book – Virtual Freedom
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In my opinion, marketing is reverting back to the way it was 50 or 60 years ago: we want to do business with people we know, like and trust. And you can be ahead of the curve by taking the content from this show and creating your own personal brand and voice in the online world.
I made sure this episode was filled with actionable items and real-world takeaways you could use in your business, whatever industry you’re in.
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I’d love to hear from you – let me know why you’re considering (or perhaps already are!) building the business of you and why you want to be an influencer!
Hi Chris, I love the anology of always putting coal on the fire, I guess that’s the way I think about it too. Don’t stop just keep on going and you’re bound to get there. And the P to P philosophy is so true, people have always wanted that and now more than ever need it. I want to be an influencer to help change the nutrition and health of as many people as possible so they can feel fantastic every day – more importantly to help them cut through all the crap and hype of the media and empower them to change. I’m on my way there, though still a way to go 🙂 Actually it was your post over on Problogger that inspired me to start my podcast. Thanks a million 🙂
Hi Jedha
Thanks for the comment – I’m glad the episode resonated with you so well.
Your mission is a profound one, a good one. And I can’t wait to see how you do on it!
So happy that my post for Darren peaked your interest to podcast, thats awesome. Thanks agin for commenting and ‘welcome’.
C
The “Sales Process” old school version and the “Business of You” modification is winner. It just works. I remember the encyclopedia salesman selling my mom an $800+ set of books. He used that process with some price modifying to close the sale. She was a single parent in an urban market and she bought them.
I use the same process myself for my live workshops. And I am also serving the urban micro-buisness market.
Love it. Thanks for the comment, and affirmation, Jon.
Keep rockin’.
C
Kick butt, Chris…
While I normally bristle at “personal branding” I totally get where you’re coming from and think that most people sort of lose sight of the fact that they are indeed an economic unit.
The Corpo/Factory era has ended, and we’re ultimatly trending toward the ultiamate decentralization – your household.
Anyway, enjoyed and shared. Thanks again.
Thanks, Patrick.
Glad you understand where I’m coming from and appreciated the post.