Personal Branding

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NBP081 – How to Build Your Brand by Writing a Book

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As an online entrepreneur I believe there are three main focuses to building your brand: a blog, a book and speaking engagements. Today we’re going to talk about how to build your brand by writing a book, something I learned a lot about while writing Virtual Freedom in 2013 and marketing it in 2014, after it’s launch in April!

I share with you my observations and experiences while writing, the first being it isn’t the same as writing a bunch of blog posts and stringing them together. You have to put much more thought into where you are taking your reader and how you’re going to get them there.

It was also a lot more work than I anticipated, but it made me a much better thinker. What I mean by that is I had to put myself into my readers’ shoes and question whether the information I was providing them through my words was what they needed to know.

I also learned that writing a book is a lot like starting a new business. You wake up early, brew your coffee and are excited to get started! And somewhere along the way you hit a slump. I certainly did. And one of the best things I did at that point was to put the laptop down and not think about it for at least a week, even longer if needed. After the break I’d return the book with renewed vigor and energy.

Also much like starting a new business, you learn who your true friends are. Some people I thought were good friends (and had promised to promote the launch of the book) didn’t show up, while other people came through in a big, big way like Lewis Howes, John Lee Dumas and Pat Flynn.

I share plenty more of my thoughts on why writing a book to build your brand is so important and some of the strategies I suggest you implement when writing yours. And you should write one, your own book is a critical piece of building a solid brand for your business.

Tune in to hear all of that and more on this week’s show!

Virtual Freedom by Chris Ducker

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