If you saw an opening and a need in the marketplace would you be willing to work 100 hours a week to fill it and create a name for yourself in that gap? That’s exactly what our guest for episode 66 has been doing and it has paid off!
Dan Schawbel is THE go-to expert on personal branding; he’s been named Top 30 Under 30 by Inc. Magazine and Forbes (on Forbes‘ Marketing and Advertising list) and he’s a New York Times best-selling author.
He’s done so by concentrating on Generation Y, also known as the Millennials. When he started down this path no one else was talking about the Millennials in the workplace: what their expectations are, how to work with them and make the most of their assets in the workforce.
He was savvy enough to see the need for a voice on this subject. He created a long-term plan to be that voice and make himself a major player in the process.
Dan shared much of this with me when I met him recently at a BBQ at Ramit Sethi’s and the more he told me, the more I knew he’d be a terrific guest to have on this show. People often ask me about personal branding and it’s something we cover on many these episodes so it makes Dan a great fit!
In this episode, you’ll learn about:
- How I define personal branding.
- What article changed everything for Dan?
- Branding by association: what is it and can you use it?
- The three main reasons Millenials are choosing entrepreneurship.
- The Rule of One: what it is and how it applies to your business.
- How visibility multiplies: Dan shares a real-life example.
- Much, much more!
Share the Tweetable: The execution of ideas is more important than the ideas themselves. Spread the knowledge of Dan Schawbel – [Tweet This!]
Items mentioned in this episode:
- Dan’s Personal Branding blog
- Dan’s Website
- Promote Yourself, Dan’s latest book
- Me 2.0, Dan’s first book
- Dan on Twitter
- Tropical Think Tank (Tickets on sale now!)
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When Dan got started in the field of personal branding for Millennials he threw himself into it wholeheartedly. He wrote 10-12 blog posts a week, started a magazine called Personal Branding magazine, created the Personal Branding Awards and Personal Brand TV. He carved out his niche and made sure he did everything he could to project himself as a leader.
From there he worked tirelessly in his efforts to stay at the forefront of the personal branding niche; he leveraged his connections to spread the word and the clout of his brand. He did what he calls “branding by association”: he interviewed Donald Trump and Jack Welch for his Personal Branding magazine. As a result, when people saw his name attached to theirs they automatically gave him a new level of authority and respect. The weight of their names gave more to his.
That’s just one of the tips Dan gives us on today’s show. We also talk about how to get on national media outlets, something he has done over and over again. He says editors and producers in today’s media already have an agenda, they know what topics they’re going to cover and they find their guests by using Google.
So your best bet, instead of sending endless emails and phone calls, is to position yourself at the top on Google. Figure out the best keywords for your industry, your niche and the subjects you are best at and then find ways to get your web site to the top of the search engine rankings. Then when those editors and producers are online searching for experts in the niches they want to cover in upcoming segments, they can find you. It’s a lot easier to land a gig on a show like Today or CNN when the producers ask you, not the other way around.
A great way to build your online presence and increase your position in search engine rankings is to write content. But not just any content to release on any old web site. If you really want to add some firepower, offer to write articles for various online publications with your byline attached. Dan gives us a real-life example of how he started with the web site About.com and worked his way up to the Wall Street Journal.
Dan also gives us real-life examples of importance of connections and relationship-building. There’s so much in the way of insights and valuable suggestions he gives away in this interview, be sure to have a listen and then take action. All of what he shared here today made him such a great guest, please join me in thanking him for being here. Thank you too and we’ll see you next time!
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What are you doing next to increase the recognition of your personal brand? I want to hear from you in the comments below!