Click here to Subscribe to the ‘New Business Podcast’ via iTunes!
With the explosion of e-publishing, you’d think the age of physical books was coming to an end. But this is far from the truth! Certain genres of books are still thriving, and many authors are selling thousands of copies – and it’s not just superstars like JK Rowling!
The publishing world has evolved: today’s authors have more resources than ever to help them market their books, get exposure, and sell copies. From Amazon, to GoodReads, to Google+, the list goes on.
In this episode, I speak with Farnoosh Brock about book marketing. She reveals the strategies she used to sell over 10,000 copies of her first book – and that’s just one month after the launch! As someone who is in the process of writing his own first book, I’m very excited about this interview.
In this episode, you’ll learn about:
- Traditional publishing vs. self-publishing.
- Why it’s important to publish your work as soon as possible.
- How to make an impression on a book publisher as a first time author.
- How to put together a successful marketing campaign for your book.
- What to do before & after your book launch.
- How to use the power of community to help get the word out.
- The ideal time to start marketing your book before the launch.
- How to do a giveaway the right way.
- What it takes to get your book discovered, talked about, and purchased.
Items mentioned in this episode:
- Prolific Living – Farnoosh’s website.
- Healthy Juicer’s Bible – Farnoosh’s first book.
- Healthy Juicer’s Bible on Amazon
- Farnoosh on GoodReads
- Doing a giveaway on GoodReads
- More resources from Farnoosh’s book
- Doctor Oz
- 7-Day New Business Bootcamp
Click to Review & Rate the 'New Business Podcast' on iTunes!
I value every review I receive, and often read them out on the show. If you take the time to leave one, THANK YOU - You rock!
Hope you had your notebooks handy for that one – isn’t Farnoosh fantastic? I loved all her actionable tips and techniques, as well as all the stuff about having the right mindset when marketing your book. If you guys want to check out more advice from Farnoosh (and trust me, you do!), head over to her blog at ProlificLiving.com. She’s got podcasts and videos too!
Subscribe to the Podcast
To subscribe to The New Business Podcast, use the links below:
Click here to Subscribe via iTunes
Click here to Subscribe via RSS Feed
I know you guys have many questions about book marketing – here’s your chance to ask Farnoosh directly. Post them below!
Thank you so much for having me on Chris …. One thing I should have mentioned is how FUN it is to market your own book. I expect to see you having a blast when you get your book out!! 🙂
Thank you again for having me on your show.
Hi Farnoosh
It was all my pleasure – was a great conversation, and I picked up LOTS of good ideas for myself and others that I have passed them on to, that are in the process of marketing or launching books right now.
A true wealth of info in this episode. Here’s to your continued success!
C
Great interview Farnoosh, but after hearing you speak it’s clear you are a smart marketer, hard worker and willing to put in a lot of effort to market the book so I still don’t understand why you’d even bother with a traditional publisher – unless perhaps they paid you a really high front end fee?
In the interview I heard a lot about partnering with a publisher but not a lot about what they actually did for marketing / to help you i.e…
1. First off, you built the platform at ProlificLiving.com and grew your audience
2. Then when marketing the book, you created list of 60+ bloggers etc
3. You also referenced “negotiating” to get books to give away from your publisher? But shouldn’t they be freely giving as many books away as you want them to?
4. You found the opportunity for the book signing at Barnes and Noble – not them. Sure you got the book signing through a conversation with your dentist but it’s still something you did.
5. Traveling to New York at your own expense
etc
Don’t take this as a hater comment or anything I just still don’t really see any of the value that the publisher brought to the table. I just kept hearing reasons why you should self publish because of how successful you were at coming up with and executing marketing ideas for your book launch.
Thoughts?
Lots of great guest podcasts!
Thank you.
More than welcome, Leigh.
C