Sometimes, whether we know it or not, we’re waiting for an event or a person to give us permission to be who we really are. That was exactly the experience our guest for today’s show had earlier in his career.
Jeff Goins joins us for episode 74 to talk about his journey to realizing he IS a writer, the actions he continues to take to capitalize on that realization, and his thoughts on self-publishing versus the traditional route.
Today’s show isn’t just for writers however, it’s for any of us who have ever struggled to find our calling and express who we really are in the marketplace, in our businesses and in our lives.
Jeff says he spent countless hours searching for his life’s calling. But it took a conversation with a friend for him to realize he is a writer, not just someone who wants to be a writer someday. His friend told him he just had to start writing! The very next morning Jeff got up at 5am and spent two hours writing. He did that almost daily for the next year, and in the process he started a very successful and profitable business writing books.
Today he has published three books, is an online marketer and speaks at numerous conferences (including the one I met him at, World Domination Summit in Portland). He is also a happy family man.
In this episode, you’ll learn about:
- Why you have to believe some things before you can do them.
- When to niche down, and when not to.
- Why I don’t believe in such a thing as “work-life balance”.
- The “in between” moments and why they are so important.
- Most writers write 8 hours a day: true or false?
- How we spend our days is how we spend our ____. (Jeff fills in the blank)
- Much, much more!
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Items mentioned in this episode:
- Jeff Goin’s Website
- Jeff Goin’s Podcast
- Follow Jeff Goins on Twitter
- The In-Between, Jeff Goins’ latest book
- Tropical Think Tank (Just a few tickets left!)
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One of the most valuable lessons Jeff has learned along the way is to embrace those “in between” moments, the time between now and the next big thing in our lives. We’ve been trained to believe our lives are made up of the “big” moments and while those are important, Jeff says our lives are really about what we do on a day to day basis in between the big stuff.
For example when Jeff quit his full-time job, it was one of those big moments. He took the leap and left, but Jeff says no one talks about what to do next. How do you land and how do you keep walking after that big moment? Life is primarily made up of those “land and keep walking” moments, but we’re not taught to focus on them and build our lives around those.
For that reason Jeff wrote his latest book about that very topic, those in between moments of our lives and why they matter so much. The title of the book is The In-Between: Embracing the Tension Between Now and the Next Big Thing, and Jeff says this book is to help us celebrate where we are now while still keeping an eye on our future goals and dreams.
If we don’t embrace today we run the risk of missing out on the important things that only seemed “little” in the moment; later on in our lives we will look back and see just how big they actually were.
Continuing on the topic of books, Jeff and I talk about his view on traditional vs. self-publishing. Jeff has done both. His first book was self-published on Amazon and he understands the benefits of going this route. His thought is if you’re willing to put in the extra work and you don’t have publishers beating down your door to publish your manuscript, then self-publish at least your first time out. It will take a lot of effort on your part, but you’ll also keep a greater percentage of the profits.
If you have the opportunity to be published by a traditional publishing house then be prepared to part with at least 80% of your profits, in exchange for their marketing know-how and the doors they will be able to open for you that you could not if you marketing on your own.
In the end Jeff is still exploring which avenue he prefers and encourages everyone who is publishing a book to try out both options if possible.
Jeff and I chat it up about several other topics on today’s show, you’ll have to listen in to hear it all! Please join me in thanking Jeff for being here, he is a cool cat and I enjoyed having him on the show. And thank you as well, I appreciate you putting me in your earbuds now and always!
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Are you in an “in between” moment? What are you going to do to embrace it and celebrate it, while you’re working on your next big thing? I want to hear from you in the comments below!