NBP005 – How to Build a Successful YouTube Presence, with James Wedmore

by Chris C. Ducker · 24 comments

james-wedmore

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In the world of online video, the ‘Big Daddy’ of all video sharing sites, YouTube regins supreme, basically uncontested.

Yes, you’ll find cute little cat videos and clips of people doing silly things when drunk (always amusing), but there has been a shift in the last few years on YouTube – one that is being lead by small business owners, experts, brands and new-age entrepreneurs – who in turn are flooding the platform with high quality content in order to create awareness, market themselves and overall dominate their niche.

In this episode of the New Business Podcast, I sit down with one guy that has not only carved out an impressive following on site himself, but also someone that also helps others do the same. Today it’s all about YouTube and all about James Wedmore.

In This Episode

  • The importance of getting active on YouTube in today’s business climate.
  • How to grow a YouTube channel in a simple, yet effective way.
  • Why you need to be posting new clips regularly.
  • The in’s and out’s of SEO (yes, even on YouTube!) for your videos.
  • Engaging viewers and helping them share your content.
  • How to convert video viewers to websites visitors, and beyond.
  • James’ #1 tip to doing business in the new economy.
  • Much more!

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As a side note, I can say that I’ve experienced some solid success with YouTube. Some of my videos have done much better than others, but thats the thing – if I hadn’t of shot, edited and published them, I never would have known what works well, and what doesn’t.

I recently re-shot the ‘Bootcamp Promo’ video. The reason why is because I felt it wasn’t high enough quality when it came to the content and the overall message. The lesson here is that if you’re unhappy with something, it doesn’t mean you have to put up with it – just delete and re-shoot. Like I did. Let me know what you think of the new clip, if you have time.

Be sure to check out the Chris Ducker Dot Com YouTube Channel, too, as I’m going to be publishing a lot more frequently going forward.

Free Transcript Download

Click here to download the full transcript from NBP005.

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What has your experience with YouTube been so far? Got heavily involved? Or, just scratched the surface? If you’ve not got started – what do you need to get going? I’d love to hear from and help you in the comments below.

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{ 24 comments… read them below or add one }

Adrijus G. January 12, 2013 at 01:17

Great tip on Keywords and ranking, totally would have made a mistake there!

Surprised there was no mentioning YouTube Partnership program. Interested in that, it seems like a competitive advantage and it’s given to some people who built up the following. It’s a Revenue source too..

By the way, I watch This Week In Startups or Marketing Experiments webinars there often, it’s about what you offer, not length of video. If you guys did a video interview a.k.a. Mixergy it would still work and may work better even.

Good podcast tho! Looking forward to others.

Reply

Chris C. Ducker January 13, 2013 at 02:20

Hi Adrijus

Oh yeah – the keyword side of things is incredibly important. Gotta shoot for the stars there!

Yes, I actually realized afterwards that we hadn’t touched on the YT PP… perhaps it’s the perfect excuse to get James back again in the future.

Thanks for the comment, bud.

C

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Adrijus G. January 13, 2013 at 02:56

Yeah, why not, another episode would be cool. Also Ilia Diamantis mentions good question, about multiple accounts. I created separate one for my biz, but is there option to have few channels under one account, seem to have missed that.

Anyway, enough questions! :D No need to keep you off work. If James come back sometime, maybe he can answer this.

Cheers!

Reply

Chris C. Ducker January 13, 2013 at 07:31

No problems, my man!

Stay tuned. Lots more coming…

C

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Joe Cassandra January 12, 2013 at 03:47

This was such a rad dad way to start 2013 youtube domination, thanks Chris. Definitely picked out some points (as I’m one of the formers mentioned who are struggling with views on the tube)

His point on adding a Bonus at the end could bring in subscribers, definitely see that it’ll be some extra work, but love it! The keyword first tip as well makes sense.

Thanks James and Chris!

Reply

Chris C. Ducker January 13, 2013 at 02:39

Appreciate the insights and feedback, Joe.

YT is going to also be a pretty big focus for me this year, too! The CTA is important, but don’t over do it…

Let me know how you go – curious to see what you develop.

C

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diamantis January 12, 2013 at 23:30

Hi Chris !

Hi Adrijus !

Excellent podcast , Youtube is in my plans for the future.
I have a question. I have a youtube account and I suppose I can have various channels under that account . But in same cases I don’t want people to know that I am the owner of a certain channel or know that I have other channels as well . I am asking because I want to have niche sites and don’t want people to know my niches .
How can I do it ?
Thanks for your answer .
Be healthy and smile .

Reply

Chris C. Ducker January 13, 2013 at 14:28

Hi Buddy!

I believe it’s possible to have a channel with your name attached to it.

Check out:
http://www.youtube.com/virtualstafffinder

Let me know if that’s what you mean.

C

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diamantis January 14, 2013 at 02:37

I think it’ll do the job.
When it’s time to make the channels I’ll see how it goes .
Thanks chris .

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Chris C. Ducker January 14, 2013 at 06:21

You are more than welcome, my friend.

Thank you for your support, too.

C

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James Wedmore January 13, 2013 at 06:46

ALRIGHT! This sounds great! Excellent work putting this together Chris! What a pleasure!

Cheers,

James Wedmore

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Chris C. Ducker January 13, 2013 at 07:32

Thanks, James. And thanks for being part of the Ducker Madness!

Like I’ve said, I believe this is gonna be one of the sessions I refer back to time and time again.

Keep rockin’.

C

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Eric Foster January 13, 2013 at 12:23

Hey Chris and James!

Great show guys. I learned a lot of new tips about YouTube. Time to get me a channel going!

Chris… I see you have a “podcast” page on your website now. What podcast plugin are you using?

Thanks Again Guys!

Eric Foster
(PS Keep up the great job Chris!)

Reply

Chris C. Ducker January 13, 2013 at 14:26

Hi Eric

The plugin I use for podcasting is PowerPress – it’s super easy and simple to set-up.

Glad you enjoyed this session with James. Lots of ‘golden nuggets’ in this episode for sure!

More to come soon, bud.

C

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Vicky January 15, 2013 at 16:54

I really enjoyed this episode since I’m taking video very seriously this year!

One thing that improves rankings and views for my videos is closed captions. My recent videos with cc’s got more views than my couple-months-old-videos! So cool to see it working!

I have never though to research keywords for my video titles. After I finished this episode, I went in and did a key phrase search for one of my video titles that I was working on. I was shocked to find that the title I was going to use only gets about 600 searches and I went with the one that gets over 10K! What a huge difference! I am excited to see how well that video will perform :)

Thank you to you both, gentlemen!
-Vicky

Reply

Chris C. Ducker January 16, 2013 at 13:01

Great additional insights, Vicky – thanks for adding to the discussion.

Keep working hard – it’ll be a great year for you, I’m sure.

C

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Vicky January 21, 2013 at 15:56

Wow, thank you so much, Chris. That means a lot. So glad and honored to know you!

-V

Reply

Chris C. Ducker January 21, 2013 at 16:48

Likewise, Vicky – and you are more than welcome…

C

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Tim Hague January 19, 2013 at 11:20

Hi Chris and James,
Wow Chris, really digging the podcasts, you speak the truth on this one…a lot of actionable nuggets. It doesn’t get any better!

I was a little confused when James said to “be bold when selecting keywords”. In his example it seemed he chose a keyword with much more competition…was there more to it than this? Isn’t it as tough to rank for high competition keywords on YouTube as it is Google? Thanks in advance for your respose,
Best regards,
Tim

Reply

Chris C. Ducker January 20, 2013 at 04:50

Hey Tim

Yes, it’s just as tough. Based on my experience anyway.

But, I think what James was getting at there is that there’s not as many people actively working in SEO for their videos as there are written content, for Google rankings – so it becomes a little easier to rank for bigger keywords.

Glad you enjoyed the episode.

C

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Jozsef Kiss August 14, 2013 at 22:34

Chris,

Thank you so much for this content. I hope more and more people find your site, and listen to your podcasts. This was another awesome episode that i found to have lots of great advice. Using Youtube is very intimidating for most people, but you and James gave great advice that should help anyone get up and going.

I love your advice on being actionable. That’s all it is about, actually doing something, anything….and good things will happen.

Jozsef

Reply

Jozsef Kiss August 14, 2013 at 22:41

I also have to say that i do believe that ranking high on Youtube is absolutely possible through good keywords in your title, and also your tags. I ranked super high for one of my videos through one of my niche sites. It is sitting in 11th place right now. The key that i found on Youtube is to have 1) great keywords 2) place those videos on sites related to your niche, including yours. This video i speak of, is only 19 seconds long. So ranking high is not hard on Youtube.

The only hard part is getting to it and actually doing and making those videos.

-Jozsef

Reply

Jozsef Kiss August 14, 2013 at 22:45

One last thing. Another trend i see in Google is the fact that newer videos on Youtube rank higher than older ones do. This isn’t always the case, but with the proper keywords, you can rank really high fast. Google seems to like ‘fresh’ content. And so the fact remains that if you own a business, you cannot remain still and do nothing after you have put up content. Like in any business, you have to continually work at it. This is why i will be using your virtual assistant service very soon, as there are tons of things i need to do daily but can’t seem to keep up now.

-Jozsef

Reply

Chris C. Ducker August 15, 2013 at 09:53

Great comments, Jozsef.

Google LOVES fresh content, maybe to a fault nowadays – but, it’s where the future is, so we need to embrace it.

Stay tuned for much more on the podcast – it’s now weekly! :-)

C

Reply

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