Website Pick-Me-Up #2: Getting ‘Social’ in the Right Way (Video)

by Chris C. Ducker · 22 comments

Website Pick-Me-Up!About a month ago I posted on our Facebook page that I was wanting to do some free website coaching for subscribers and readers of the blog. What ensued was an onslaught of people wanting to have their sites looked over by me, which was awesome!

That first session highlighted three websites, and we focused on the importance of opt-in integration on a site, amongst other things.

I had so much great feedback from that first session that I decided to do it again. Again, I posted the alert on the Facebook page (if you’ve not liked the page yet – this is one of MANY reasons why you should – now!), and had another bunch of sites to choose from – which I do randomly, by the way.

In this session I go through each of the three sites, pointing out some changes I think might be a good idea to try out, and with this batch I’ve decided to focus on the integration of social media into the sites, and the importance behind it, too – but, there’s a lot of gold in this clip below, I think (but, I’m a little biased, obviously!).

Here’s he video, where I average around 5-minutes per site.

Websites critiqued in this video are:

Biggest Takeaway from This Session

We all know that social media is an important factor to doing business online nowadays. In fact, I focus on it entirely (going into the right way to use it for business, and the wrong ways, too!) for one of the 7-sessions that make up my free 7-Day New Business Bootcamp, and for good reason. The ability to communicate, connect and generally build rapport and a following online is greatly increased by using social media channels… in the right way.

Share the Tweetable:
Being consistent across all your #SocialMedia profiles is not a ‘maybe’ concept. You HAVE to do it! [Tweet This!]

Implementing them onto our websites is easier than ever – however, even with that done, you must focus on having a consistent looking brand and feel across all of the channels, in order to come across as someone who knows what they’re doing and ‘gets it’ properly. This was clearly seen (and not!) in today’s session.

Let me know what you think a good topic would be for Session #3 of the Website Pick-Me-Up Series! In the meantime, do you have any social media tips and tactics to share? Please comment below! Thanks for the support everyone.

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{ 22 comments… read them below or add one }

Andre Schütz December 6, 2012 at 03:38

II like this series of you. It is really helpful to all of us and a great benefit for the owners of the sites. I hope that you will continue this really helpful series and we will get some more insights in the future. Great idea.

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Chris C. Ducker December 6, 2012 at 17:09

Hi Andre

Thanks, man. Appreciate the feedback.

As long as people continue to submit their sites to be hacked up a little, I look forward to doing these regularly.

I’d like to do one, maybe, every month or so – time permitting.

C

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diamantis December 6, 2012 at 03:49

Hi Chris !

I saw the video and I’ll take a couple of things home, since I’m currently building a new site for my offline business.

Anyway , may I ask a small question ? I like this tabbed box with posts in the sidebar just below the about chris section. Is it a certain plugin ? ( hope it’s not custom made ).

Thanks for your answer .

Be healthy and smile .

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Chris C. Ducker December 6, 2012 at 17:08

Hi Diamantis

So glad hat I posted this in time, for when you’re building your new site. Perfect!

That box on the sidebar is, indeed, custom coded, I’m afraid. I’ve had a lot of people ask me about this… If I turn it into a plugin, I’ll let you know – however, I have no immediate plans!

Thanks for the comment, as always, my friend.

C

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John Corcoran December 6, 2012 at 05:47

Hey Chris – thank you so much! You had some amazing advice in here. Stuff that I had never even thought about before. It’s amazing – I generally felt like I’ve read a lot and done a lot of tweaks and improvements to get the blog into good shape. But then when I was watching this video, I kept on saying “Ah! He’s totally right! Why didn’t I think of that before?”. You’ve given me a great list of fixes to work on.

Looking forward to hanging out next month in Vegas.

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Chris C. Ducker December 6, 2012 at 17:06

That’s awesome, John!

Let me know when you’ve made your tweaks – I look forward to seeing the changes.

Vegas, baby! Yeah!

C

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Pascal Fintoni December 6, 2012 at 17:07

Hi Chris,

Loved the two videos which I watched whilst stuck in traffic yesterday (lovely snow storms!).

Apart from enjoying your charming voice there were a few tips which I will use for my own website (nearly finished) and my customers.

It is also very clear to me that there is a difference between what I would call ‘international’ website and UK websites. What I mean is that you and your clients seem more willing to really shout about your achievements and capabilities, many of my UK customers are far too reserved and find it difficult to really ‘put themselves out there’. It is my belief that the ‘B2B’ and ‘B2C’ models were very convenient to hide behind and your recommended ‘P2P’ is proving a bigger challenge in terms of exposure.

Let’s catch up soon

Pascal

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Chris C. Ducker December 6, 2012 at 17:19

Couldn’t agree more, mate.

As you know, the UK is a reserved country – we know it is. But, the fact is that TIMES CHANGE. We also know this. You and I – and other forward thinking business people from / in the UK, that is. But, the majority of entrepreneurs and business owners ‘back home’, don’t. And that is a shame.

I believe that as more and more UK biz peeps get ‘out there’ it’ll become a little more normal for people to realize that THIS simply IS the way forward in business. Time will tell…
:-)

Great to see you commenting, P.

Let’s chat soon, yes!

C

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Bernd December 6, 2012 at 22:08

Chris,
Your reviews of websites are very useful. Thanks a lot for that – and please do it regularly. I am looking forward to video No 3.

With German clients I observe a similar reluctance or reservation like Pascal wrote for the UK. Most business owners just start to get into touch with online and they are still to much thinking in the “old marketing” way, just pushing sales message into the world.
Bernd

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Chris C. Ducker December 6, 2012 at 22:35

Hi Bernd

Yep – I know what you mean. I just consulted with a client in the Netherlands at the beginning of the week, and his exact words were “I know I need to do video, but I just can’t find the nerve to stand in front of the camera!” – he’s a grown man!!!

Thankfully, European content creators / marketers like yourself are slowly coming out of the shadows…

Thanks for dropping by, bud.

C

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Pascal Fintoni December 11, 2012 at 18:39

Great comments from all. Silly questions, how do I get my picture to appear next to my name when posting a comment?

Cheers

P

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Chris C. Ducker December 11, 2012 at 20:56

P

Got to Gravatar.com and all will be revealed. Just be sure to use the same email there as you do here.

C

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Dustin | Engaged Marriage December 7, 2012 at 00:09

Chris,

Thanks my friend for an awesome review!

As you might suspect, several of the items you hit on were already on the back of my mind, and it’s easy to “get comfortable” with the way things are since they’re working pretty well. However, I appreciate your input and I will make some changes.

The big takeaway for me was adding more of my personality and more of my AMAZING wife front-and-center on the site. Those ads at the top of the sidebar are paid placements, and of course I can generate higher rates with that placement. However, I do see now (through your eyes) how that can make things seem too sterile to new visitors. I hadn’t considered putting our photo right in the opt-in box, but that’s something I’m going to test out right away.

You busted me on the old Twitter profile, which I haven’t updated in a very long time. You didn’t mention Pinterest, but my site has caught fire there lately – it matches my main demographic perfectly so I’m trying to emphasize that for sure.

I hope you enjoy that Sex page, buddy! :)

Dustin
Engaged Marriage

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Chris C. Ducker December 7, 2012 at 08:38

Hi Dustin

Happy to help you.

The sex page was, let’s say, an interesting read! :-)

I’m sure that you had already figured out a few of the things I brought up – and like you say, priorities are exactly that. However, as I said, I believe you’ve got a solid platform there – and one you should be actively pursuing.

Get your wife involved, make those tweaks and I simply just KNOW it’ll help everything from opt-in rates, to community.

Let me know when you’ve made the changes and I’ll check it out for you.

C

PS. What have you done exactly to get Pinterest to work for you? I’m curious, as I haven’t quite got turned on to it yet and I’m wondering if I even should / could.

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Dustin | Engaged Marriage December 7, 2012 at 21:54

Thanks again for the props, buddy. Pinterest was a happy accident for me – I had a post go really viral on there and started seeing loads of referral traffic. It was this post – http://www.engagedmarriage.com/romance/74-simple-things-you-can-do-to-brighten-your-spouses-day

It’s been pinned 75,000 times directly from my site alone, plus probably several hundred thousand times in the form of “repins” within Pinterest. So, it seems the #1 thing to focus on is having pin-worthy content that the users there love – keeping in mind that they are 90% women. A lot of this activity happened before I even made an account a month ago – and I had no Pin It button on that post!

Aside from the viral surges, my focus is on getting people to follow me there so they see all my new pins. I try to add one every day or two from my old posts. The key to a good pin is a very catchy photo and a photo name (which gets picked up as the description when someone pins it) that is a catchy and keyword friendly headline. And I added Pin It buttons to each post to encourage sharing.

So far, my following is steadily growing, I’ve had several other pins catch on pretty well, and my 74 Simple Things post continues to spread like fire. I’ve grown to love Pinterest traffic, as unlike Stumbleupon or other “weak” traffic, these folks actually engage with the site and opt-in at a rate equal to or higher than other organic traffic that visits.

I hope that helps a bit!

Dustin

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Chris C. Ducker December 9, 2012 at 09:13

Hi Dustin

Interesting… I’m gonna have to look into Pinterest a little more, going into next year I think.

Several people swear by it as a traffic source – perhaps I’m being a little stubborn! Haha. Hey, I’m only human, after all.

Pin away!

C

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Shari Larkin December 7, 2012 at 00:41

Very informative Chris, thanks for the tips. It’s always the little things that we overlook and getting feedback is so important.
Thanks again.
Shari

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Chris C. Ducker December 7, 2012 at 08:39

Hi Shari

It’s the little things in life, that make the BIG things (and dreams) happen.

Thanks for dropping by and commenting! Look forward to more from you.

C

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Steve Wyman December 7, 2012 at 19:37

Hi Chris

I also like this series. Lots of useful insights and tips.

As somebody from the UK also i have suffered with the “reserved” issues. But luckily ive been working and talking to our friends “across the pond” for many years :-) SO ive adapted when i interact with americans. Being an engineer or tech type rather than sales i by nature struggle with this sometimes..I still find myself unable to “push out there” as much as i feel is needed. Something to develop.

Im sure your right social interaction in business is a must what ever the platform.

After all “People buy from People” still holds true.

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Chris C. Ducker December 9, 2012 at 09:14

Hey Steve

Yep, we do buy from PEOPLE! You’re right.

Ah, us UK guys have GOT to come out of our shells more often!!!

It’s a fact, nowadays that you need to ‘get out there’ in order to be ‘in it, to win it!’.

Thanks for commenting, bud.

C

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Nicki Turnbull December 9, 2012 at 07:05

Hi Chris,

Thanks so much for going over our Pegasus carrentalsnelson website, much appreciated!

The email field is option (industry thing as if we make it compulsory this is the only way people get their quotes and many won’t leave an email). But I know from that we need to setup an opt in and I am busy thinking about what I can offer free to get that going and include those emails in our database! We have 6,000 customers and another thing I really need to get cracking on is a regular newsletter – so important these days (and it gives you business!).

Also thanks for the note about the facebook cover image. I know, isn’t it funny how you always seem to know but never do. Well, it’s a good push to get something sorted for it.

All the other hints were useful too. As we are a franchise we are tied in to a National deal with our website (done by our HO and all have to look the same). I think they are going to remove the deals and move everything up, so you were so right there!

I really look forward to these appraisals, not just my own, but others as well as you can glean so much info.

Keep up the good work :)

Regards, Nicki.

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Chris C. Ducker December 9, 2012 at 09:12

Hi Nicki

Happy to help out.

Yep – being a franchise is tough sometimes, as you are restricted. My knowledge of franchises is some what ‘introductory’, but I could well believe some of the hoops you need to no doubt jump through on certain things – especially marketing related things!

Keep up the great work, however, and please let me know how things are, going into 2013.

All the best,

C

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