How to Succeed in 2013 – Invest in the Business of YOU!

by Chris C. Ducker · 35 comments

Invest in the Business of YOU!It’s the beginning of a New Year, and with it should come a renewed focus on what we’re doing business wise, and the way that we’re doing it.

I generally plan my business movements approximately 3-months in advance. And this year is absolutely no different.

And for me, 2013 is gonna be all about building my personal brand even further than I already have, and I’ll tell you why…

I believe that 2013 is going to be the year of the personal brand. 

I’ve been saying it for a while now – people want to do business with people. Not big brands, or huge companies. Because of this human need, or requirement, we have to plan for the future of our businesses and understand that building our businesses around our personal brands (and vice versa) is a good way to move forward in today’s business climate.

I’ve summed up my feelings in this short video, where I discuss why you should invest in the business of you. Please take a couple of minutes to check it out:

Here’s a text recap from the video, as well as some elaboration points.

Build More, Better Relationships

I can honestly say that since I became active online, just 3-years ago, I’ve made more ‘worthwhile’ friends that I have in the last decade! In fact, I’d go as far as to say that I’ve even made a couple of friends that I know I will literally be friends with the rest of my life!

The business world runs on relationships. People you want to do business with – sell to, market to. Those that you need to work for you, and help you on your mission, towards entrepreneurial success. And then there’s the ‘middle of the road’ relationships. They help forge everything.

These are the relationships that make the difference. They connect you. Share things about you, and things that you produce, such as your products, services, blog posts and online videos. They do favors for you, and make things happen for you – sometimes for monetary gain, but most of the time, just for the hell of it – because they believe in you.

These relationships help build the collection of people that you need to succeed in today’s business world, more than anything else. The make up your tribe.

Build Your Tribe

Marketing GOD, Seth Godin believes that a tribe is any group of people, large or small, who are connected to one another, a leader, and an idea.

Boom! There you have it.

If you check out the 1,000 True Fans post over at The Technium blog, you’ll see that the author reports that, and I quote from that article directly, “A True Fan is defined as someone who will purchase anything and everything you produce…”.

Enough said.

This is why I believe that 2013 is going to be the year of the personal brand.

Build your tribe.

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 Build Your Platform

In his excellent book, “Platform: Get Noticed in a Noisy World”, author Michael Hyatt talks a lot about blogging and social media, in regards to building an online brand and then embracing the opportunities that come along thereafter. I couldn’t agree more with him.

Since I’ve moved over to this domain from my older blog, (no longer live and forwarding to this domain), I’ve see a massive increase in everything that makes sense and that’s important in today’s very online, social economy. Here are a few examples:

  • Increase in social media followers, and the communication from those followers.
  • Email’s coming from people that I’ve NEVER heard from before, asking questions about my businesses and how I can help them.
  • An increase in coaching clients (I’ve had to suspend taking on new clients at the moment, as my calendar is simply full).
  • And more recently, with the launch of The New Business Podcast, an increase of website traffic, with the result being an equally obvious increase in my Bootcamp Subscribers!

All in all, I truly believe that the stepping stones I’ve put in place in the last few years are starting to pay off. But, here’s the thing – I only just REALLY started to focus on the personal branding element of all this, investing in the business of Chris, a few months ago – and I can already see the difference.

The future is bright.

This year is going to be a phenomenal year for the entrepreneur. I’m sure of it. However, just how awesome is going to be left up to the entrepreneurs themselves, as well as the time, energy and effort they put into building their relationships, their tribes and their platforms.

What do you think about my opinions in this post? I’d love to know. Are you going to embrace building your brand in 2013? If so, what’s gonna be your first move? Comment below.

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{ 35 comments… read them below or add one }

Gaelyn January 2, 2013 at 03:42

Thanks for the inspiration Chris. Sorry I’ll be missing you a NMX.


Chris C. Ducker January 2, 2013 at 08:47

Ah, likewise…

Oh well, Gaelyn – there’s always next time! :-)

Thanks for the comment.



vicky January 2, 2013 at 03:51

YEs and if i can establish a virtual consulting business for extra funds I appreciate it


Chris C. Ducker January 2, 2013 at 08:46

Awesome, Vicky!

Stay tuned for more personal branding info soon. And a little something extra that I know everyone will enjoy!



Tim Hague January 2, 2013 at 08:19

Hi Chris.
As someone who’s fairly new to your community I wanted to let you know that your P2P approach is resonating with me quite a bit. I feel a sense of trust with you that I don’t usually for others in the IM space. Kudos to what you are doing:)

A bit off topic, I love the production value of your newer videos, who are you using for your intro creation and graphics or are you guys doing that stuff in house?


Chris C. Ducker January 2, 2013 at 08:45

Hi Tim

Thanks for the kind words, and I’m over the moon that you’re enjoying the content and feel a sense of trust with what I’m doing. Means a lot to me.

As for the video intro’s they are done by SPLASHEO, they are very reasonably priced. You should certainly check ‘em out. That link is my affiliate link so should you click through and purchase from them – thank you! :-)

Stay tuned for more.



Scott Tetley January 2, 2013 at 12:11

Love the P2P principle – totally agree that there’s a marketing transformation happening – P2P is also a lot more likely to be a sustainable and win/win relationship.

btw, video is top notch, except for watermark in top righthand corner, otherwise professional and easy to digest – inspiring stuff – now off my arse, time to get doing instead of planning.



Chris C. Ducker January 2, 2013 at 12:17

Hi Scott

Glad you liked the video and the principle contained within.

The watermark is actually a clickable link which is automatic on all my YouTube videos. I’m testing it out to see how many people click thru to the video. So far – not that many! :-)

Time will tell…

TEST. Always, TEST!

Thanks for dropping by, mate.



Greg Bull January 2, 2013 at 14:35

Chris, your observations are so true – I got out of the corporate world 3 years ago, have bought and sold 2 businesses and started my consulting business all through relationships.

Enjoying and learning from all your posts… have a great 2013!


Chris C. Ducker January 3, 2013 at 11:00

Thanks, Greg.

And I hope that 2013 will be a great year for you, too!

Stay tuned.



Dee Copeland Patience January 2, 2013 at 15:04

Hey Chris,

Building my platform with blogging, a web show and podcast in 2013. Sounds like a lot, but it’s really not. Performing great interviews and syndicating on all channels.

By the way, I signed up for Virtual Staff Finder this weekend based on James Wedmore’s recommendation to use VAs to help. It was way to much working trying to manage my business on my own with 1) a toddler 2) a husband in grad school 3) working ful time.

I wanted to keep my sanity and my marriage, so a VA is worth the $500/mo.


Chris Jacob ( January 2, 2013 at 15:18

Congratulations on hiring a VA Dee. I look forward to hearing how your experience works out. From what I’ve heard, with VSF, you’re in good hands.


Chris C. Ducker January 3, 2013 at 10:57

Ah, Shucks…..!

You guys are making me blush :-)



Chris C. Ducker January 3, 2013 at 10:59

That’s awesome, Dee.

I’m sure the team is taking great care of you – but, if you need to – don’t hesitate to reach out to me in anything, okay!

Congrats and here’s to 2013!!!!



Chris Jacob ( January 2, 2013 at 15:14

Hi Chris,

This is the first time I’ve been back since your re-branding. Everything looks *exceptional*. The quality of that video is fantastic. Bookmarking SPLASHEO for future work – thanks for the tip!

Couldn’t agree more with your prediction for 2013. A strong personal brand is critical. Faceless brands should be worried. People trust people. Pat Flynn is a shining example of connecting P2P – it doesn’t take long until you feel like he is one of your close friends – even if you’ve never spoken to him. Powerful stuff.

I think video and audio are particularly significant in building this personal connection.

I’m off to subscribe to your podcast. :)


Chris C. Ducker January 3, 2013 at 10:58

Hey Chris

Well, welcome back!! What took you so long….?!!!

Glad you enjoyed the post and that you’re on board with the message behind it. Every entrepreneur needs to be in the same mindset as far as I’m concerned.



Ben January 2, 2013 at 16:23

Thanks for the insightful and informative article.


Chris C. Ducker January 3, 2013 at 10:56

Thanks, Ben.

Glad to inspire a little thinking and action.

What was your most memorable point from the post?! I’m curious.



Bernd January 2, 2013 at 17:59

Hi Chris,

Great video! Good content and awesome video quality!
I like the mind change: “Don’t think b2b or b2c but P2P”.


Chris C. Ducker January 3, 2013 at 10:55

Thanks, buddy.

There are a few more clips to come in this series!

Stay tuned.



diamantis January 2, 2013 at 23:30

Hi Chris !

Happy new year to you and your family .

I’m so comfortable with the idea of self branding . I’ve been doing this for years even though I didn’t know how it was called. Besides, its easy to self brand if your name is Diamantis ;) .

Be healthy and smile !


Chris C. Ducker January 3, 2013 at 10:54

Yes. I didn’t think you’d have a problem with online reputation management!




Vicky January 3, 2013 at 13:16


You are absolutely CRUSHING it! everyone needs to hear this! There are too many people who are doing it wrong and are not focusing on building relationships. LOVE, love, love, all your videos! Keep them coming!

Hope you and your family are doing well!



Chris C. Ducker January 4, 2013 at 00:18

Thanks, Vicky.

Glad you’re liking the stuff I’m putting out.

There’s plenty more planned, too. Stay tuned.



Joe Cassandra January 3, 2013 at 22:00

Personal relationships are the best part of blogging! Great video and excited to see more!


Chris C. Ducker January 4, 2013 at 00:19

Thanks, Joe.

Obviously, I couldn’t agree more!



Michael Bryant January 8, 2013 at 20:15

Chris your focus on people and relationships is what draws me back to your content again and again. I am always turned off by slick faceless selling techniques.


Chris C. Ducker January 11, 2013 at 23:44


Thanks for the great comment, Michael.

I appreciate you and your support, buddy.



Harleena Singh January 12, 2013 at 14:58

Wonderful Chris!

Though I am not really from the business niche, but I can relate to the part of building relationships and having your own community is what really helps. I guess that’s what really counts at the end of the day isn’t it?

Thanks for the video as well. :)


Susan Guinto January 13, 2013 at 18:11

Your articles are all really inspiring Chris! Just started working from home after quitting my full time job, and your blogs here are what’s keeping me on track when it comes to working online.
I couldn’t agree with you more about relationship-building. And in the corporate, as well as in the online world, I think this rule definitely stays the same.


Chris C. Ducker January 14, 2013 at 06:22


Glad to help, Susan. Keep working hard.



Diego Ramos January 18, 2013 at 19:41

Hey Chris,

I was just in the look out for change and came across your blog. It would be an honor to be in the presence of your work and passion.



Chris C. Ducker January 20, 2013 at 04:53

Diego, that’s awesome.

Glad the timing was right! Thanks for the kind words and stay tuned – lots planned.



Soumik Roy January 25, 2013 at 14:05

Hi chiris,
Today first time I have landed on your site.. You are very impressive .. looking forward to watch your other videos


Chris C. Ducker January 25, 2013 at 18:05

Hi Soumik

Thanks for the comment and kind words! Welcome to the site, and I’m happy you’re enjoying the content.

Stay tuned for more fun and business know-how!



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