With the advent of social media, customer service has changed dramatically. Many companies today have no idea what they’re doing online, nor how to manage their new media presence. In fact, a lot of them want nothing to do with social media and resist it.
Whether businesses like it or not, social media now allows for a two-way conversation between their company and their customers.
To succeed today, companies need transparency and authenticity coupled with immediate response and acknowledgment of their customers’ experiences. Social media has levelled the playing field; it’s great for great companies and horrible for horrible companies.
Named as one of the top five social media influencers in the world, I brought on the knowledgeable and passionate Scott Stratten to talk social media, marketing and how QR codes kill kittens.
In this episode, you’ll learn about:
- Why so many businesses are terrified of the transparency social media demands.
- Scott’s feelings on the do’s and don’ts of social media for businesses.
- The lesson you can learn from my customer service experience at a local steakhouse.
- Which social media platforms are our favorite right now and why.
- The origins of Scott’s famous line: “Ignore the haters, you’re not a jackass whisperer.”
- A man date unfolding in front of your very eyes!
- Much, much more!
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Items mentioned in this episode:
- QR Codes Kill Kittens – Scott’s latest book.
- The Unmarketing Facebook Page
- The Unpodcast
- Vegas Over 30 Podcast
- Scott on Twitter
- Pre-Order My book – Virtual Freedom
I value every review I receive, and often read them out on the show. If you take the time to leave one, THANK YOU - You rock!
Scott was absolutely a pleasure to have on the show; I was thrilled to meet him and ecstatic we lined up a time to chat.
During this show and the other times I’ve talked with Scott, I have always been struck by his knowledge, enthusiasm and passion for the pivotal role social media has come to play in our everyday lives, and the tremendous opportunity that presents for businesses today. Not to mention that he’s just a great guy to be around – below is a photo from out Man-Date, that ended up turning into a ‘Wifey’ thing… Great night out!
Social media for businesses is far more than simply posting about sales and flaunting their wares online; Scott demonstrates the invaluable resource it has become for both people and companies.
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How are you developing and managing your companies brand and image on social media channels? I’d love to hear more from the ‘New Business Tribe’ on this exciting and important topic!