Membership sites are hot right now; in fact some of the people I know, love and trust the most in the online business community are developing or expanding their membership programs.
To shed light on how to launch, manage and grow a membership site, I decided to invite author and strategist, Robbie Kellman Baxter onto the podcast. Robbie runs a firm focused on helping businesses in a variety of industries successfully implement membership and subscription services.
She’s also the author of the book The Membership Economy.
The first thing she shares with us is how to successfully launch your own membership program. Naturally your main focus needs to be on the relational aspect: why do your customers love what you offer? What is your value proposition for them?
When you answer those questions and then move onto creating a place that is low-risk, but also a solid, social community where people feel they belong and are recognized, as well as respected by their peers – you’ve got the foundation of a great membership community.
“What gets measured matters.”
Robbie Kellman Baxter, The Membership Economy
Essential Learning Points From This Episode:
- Why the traditional gym is a bad membership business model.
- Which end of the sales funnel should you begin with?
- How to leverage your existing customers to grow a membership community.
- What can we learn from Netflix about referrals?
- How is on-boarding different than acquisition and why does it matter?
- How to grow a membership site once you’ve launched!
- Much, much more!
Important Links & Mentions From This Episode:
- Peninsula Strategies, Robbie’s company.
- Robbie on Twitter.
- The Membership Economy – Robbie’s brilliant, in-depth book!
This Episode’s Sponsor – Aweber
I get asked all the time what the primary focus on building the ‘marketing’ side of an online business should be. The answer is always the same. Your email list. You’ve no doubt heard me say it before on other episodes, the overall success of your business is directly associated with your email list. Plain and simple – you MUST build an email marketing list. And since being active online, I’ve used Aweber all the way. They’re awesome and easy to use.
Click THIS LINK to get started with your own email list building for FREE today!!!
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