NBP008 – Kickstarting Your Online Video Marketing, with Gideon Shalwick

by Chris C. Ducker · 16 comments


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Online video is huge. We know this. Yet so many small business owners that I sit down and chat with, still haven’t got started utilizing the power of web video and what it can do to catapult their brand, marketing message – and ultimately… profits.

I’ve also been a fan of video, and as you might remember from Episode 5 of the New Business Podcast, where I sat down with YouTube expert James Wedmore, the importance of small business owners, and solopreneurs using video in their overall marketing strategy has never been more important as it is today. This that episode with James, I’ve received so many questions and pleads (practically!) for more information on getting started with online video marketing. So, I decided to bring on my personal ‘Video Yoda’, Gideon Shalwick.

Gideon is THE GUY I go to when it comes to everything and anything video related. He rocks the socks of video. Plain and simple.

In This Episode

  • Why, as business owners, we should get going with online video.
  • What you need to get started shooting online videos.
  • Lights, Camera, Mic and more inside tips and tricks.
  • How to create strong CTA’s (call to action’s) in your video.
  • Gideon’s Splasheo company and have it’s changing the online video world!
  • Gideon’s #1 tip to doing business in the new economy.
  • Much more!

Important Mentions

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As I mentioned in my intro in this episode, Gideon really is my personal video Yoda. He is THE master of shooting, editing, breaking down and utilizing video to help create mailing lists, convert viewers to visitors, to subscribers, to customers. If you want to get serious about online video, then I strongly suggest you do TWO things immediately after listening to this episode of the podcast:

  1. Head over to Gideon’s site and grab hold of his ‘Rapid Video Blogging’ guide.
  2. Read the thing! Cover to cover.

Free Transcript Download

Click here to download the full transcript from NBP008.

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Do you have any burning questions when it comes to online video? If so, comment below and I’ll ask Gideon to pop over and answer them for you. And he WILL – because he rocks!

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{ 16 comments… read them below or add one }

Farnoosh February 8, 2013 at 18:37

Can’t wait to listen. I Love Gideon and I love that you are meeting all the Aussie super stars while in Sydney. Thank you for sharing him with us, Chris!


Chris C. Ducker February 11, 2013 at 10:16

Hi Farnoosh

I dont come Down Under too often, so I’m cramming a lot in, when I’m here!




Ian McConnell February 9, 2013 at 16:17

Great podcast Chris… Gideon’s got a great accent :)

I went from Camtasia on a PC to Screenflow on a mac for my videos, so I know what Gideon is saying about increased productivity.

Interesting comment Gideon made about being an educator vs building a service company. I bet many people don’t think about that.

Ian McConnell
Western Australia


Chris C. Ducker February 11, 2013 at 10:17

Haha. Thought you might like this one, Ian.

Gid’s is a super smart bloke, and I always enjoy spending time with him. We also caught up here in the Sunshine Coast and had dinner a few nights back. Was a fun evening.

Thanks for dropping by mate.



diamantis February 10, 2013 at 04:31

Hi Chris !

First of all , I would highly recommend Gideon’s free video course. It’s awesome.

I’ll use video for marketing a physical store that I acquired this month ( greek traditional sweets ), so this is more than relevant to me.
I was thinking about a Sony Handycam , but may settle with my iPad3 . Plus a mic.
I see your videos are up to 10 mins , so more than that would be too much (?) .

One alternative for video editing is Camtasia for both PC and Mac. Some time ago it was in a bundle and bought it for 47$.

Thanks guys for this podcast . It was informative , inspiring and fun.

Be healthy and smile.


Chris C. Ducker February 11, 2013 at 10:23

Thanks for the additional resources and insights, my man.

Glad you liked the podcast, too.



John (Affiliate Coach) February 10, 2013 at 20:53

hey Chris and Gideon

thank you for the podcast, and resource links… that rapid video blogging report sounds interesting!

by the way, did you think to create a SlideShare presentation and include it onto the blog page so that you can benefit from the extra traffic and at the same time give readers an alternative to PDF download link?

This method would increase time spent on site too :)


Chris C. Ducker February 11, 2013 at 10:33

Hi John

I’ve done a SlideShare doc before, and had great success. To do them for every podcast episode would be a brilliant idea – sort of like a ‘Top 10 Takeaways’ kinda thing. Here’s a link to the one I did before:


I’m going to set this up with my VA and start rolling them out.

Thanks for the inspiration, mate.



John Colley February 11, 2013 at 20:06

Hey Chris and Gideon – this was a fantastic podcast and I really got some great lessons from it. I have been using Screenflow for around a year now and had always thought of it as a secondary resource to iMovie – you have made me go back and look at it again. Off now to get Gideon’s book!!!
best regards John


Chris C. Ducker February 12, 2013 at 04:26

Glad you enjoyed the session, John!

And as for getting you back to looking into iMovie, thats awesome – I’ve done some very easy, but cool looking stuff with that software. It’s a great starting point for anyone on a Mac!

Keep rockin’.



Rick Resch February 12, 2013 at 15:28

Hey Chris,
I’ve known Gideon Shalwick since he hooked up with Yaro Starak and made BecomeABlogger videos and course. He knows his video and I want to thank you for having him on this podcast.



Chris C. Ducker February 13, 2013 at 20:20

Hey Rick

Thank YOU for tuning in, and enjoying the chat with Gideon.

Stay tuned, matey!



Rasmus February 12, 2013 at 16:01

My main problem is editing the videos. I’m currently recording a lot of direct to camera, use lighting and all, but I still think I could up the quality of the finished video.

Currently I do:

1) Of course optimize the recording by using video lights and use a wireless clip on mic

2) Try to do as much as possible in one take in order to not having to do a lot of cuts

3) When I do have to cut in the edit process I typically “zoom in” on the face in order to make it look like I have a two camera setup (which I don’t).

4) In post production I’m doing just a little color correction in Final Cut Pro. I learned this small ninja trick from a friend of mine but I would really like to dive deeper into this as it is clear that you can really make the videos “pop” when you know what you’re doing.

5) Export and run through HandBrake for web optimization and sizing.

6) Upload to whatever place online I use (typically Amazon S3 or YouTube)

I’m a 80/20 guy and don’t want to spend days editing a single video, but with all the big size files (Full HD takes some time to transfer and convert) one hour of video can quickly take up a full day in post processing.

Any tips on creating a lean post processing setup for dummies such as me would be greatly appreciated. I’ve tried to outsource the video editing in the past with semi results. The problem is that it takes forever to transfer the files and it’s basically impossible to have people in India download 4gb files (I went through three people from India before I gave up and tried someone in the states – didn’t try the Philippines though :)).

So any input on outsourcing video post production would also fall like snow cones in a children’s birthday party.


Chris C. Ducker February 13, 2013 at 20:20

Hi Rasmus

We consistently find video editor VA’s at Virtual Staff Finder – thats one option.

Bottom line – if YOU dont want to do this yourself, you’re gonna have to get someone else to do it. Period.

In the meantime, I’ll look into things for you, and see if I can dig up any other ideas.



Justin G February 13, 2013 at 05:01

Hey Chris –

Just wanted to say I’ve really been enjoying your podcast. I just found it a week or two ago and rapidly listened to every episode. It seems like every time you put a new one out, I find out about a new person who is a fantastic resource for developing my online presence. Also, I’ve only recently started putting videos online and I was really nervous at first, but it gets easier every time. As an encouragement to all the people that are afraid to get in front of a camera, it’s scary at first but TOTALLY worth it.

Thanks for all the great info


Chris C. Ducker February 13, 2013 at 20:17

Hi Justin

Thanks for the positive feedback and I’m happy you’re enjoying the show, buddy.

I agree, of course, video is the way to go!

Keep listening, and keep rockin’.



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