11 ‘Online Video’ Content Ideas to Help Market Your Brand & Business Online!

by Chris C. Ducker · 45 comments

Online Video IdeasWhen it comes to the world of online video, I’ll admit, I’m still learning (even after almost 3-years of flirting with it!) – but, there’s one thing I do know for sure… it works. Plain and simple.

I’ve had a lot of emails and tweets recently from people that have started to get active with their online video production, which is awesome!

Amongst all the questions I’ve gotten, from “Does quality really mater…?” and ‘What’s the best camera to use..?”, to “Who does your cool video intro…?” (It’s the guys over at Splasheo, for your info!) – the one topic that has stood out above and beyond them all is about content.

What type of content is best for video and what kind of content should we be creating to help market and promote our businesses online? Well, I thought I’d shoot this quick video myself, to answer the question, and give you lots of ideas! Enjoy.

Share the Tweetable:

Using video to promote your business online is a no-brainer. Just like having coffee with a donut! [Tweet This!]

For you text-heads out there, here’s the list… although, by watching the video you’ll see my own examples of all these different ideas and concepts, as a little inspiration.

  1. Talking Head Stuff
  2. Location Shots
  3. Interviews
  4. Split Screen Convo’s
  5. Live Speaking Footage
  6. Behind the Scenes Stuff
  7. Unboxing Clips
  8. Event / Conference Walk-Thru’s
  9. Business Promo Clips
  10. Answers to Community Questions

What About No. 11, Chris…?!

I know, the title of the post says 11 ideas, right…? Well, that’s where you guys come into play! I’d like you to add to the discussion by giving us a little info on just ONE thing you’ve shot on video and posted online.

Be sure to share a link to the clip in your comment, so we can all check it out!

The fact is that nobody has a monopoly on good ideas. We can ALL inspire and motivate each other to get better at what we do when it comes to producing great online video content.

Please do take the one minute needed to comment, and share a slice of your online video life. Go!

PS. Be sure to check out my Resources Page for more online video tips and tools, and don’t forget to ‘Like’ our Facebook Community Page, too, where I regularly share video tutorials and tidbits that I don’t post here on the blog!

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{ 45 comments… read them below or add one }

Alex B. (@DreamJobGuy) November 21, 2012 at 12:02

Hey Chris!

Great tips here friend! I’m looking forward to incorporating videos into my business very soon, and your tips certainly help!

All the best,
-Alex

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Chris C. Ducker November 21, 2012 at 12:40

That’s awesome, Alex.

It’s the way of the future (and has been for a while!). You’ll be seeing a LOT more from me going into 2013.

Stay tuned.

C

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Nate Anglin November 21, 2012 at 12:26

Thanks Chris. I’m still waiting to “flirt” with it. I figure I’ll try and master a handful of practices at once. If your still learning I better hurry up, your videos are always excellent. Charm & humor seem to be a good recipe.

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Chris C. Ducker November 21, 2012 at 12:41

Haha… Charm will get you everywhere, my Mum used to say! :-)

But, seriously, it becomes easier and easier the more you do. Film a handful and them delete them and start again – it’ll help! That’s what I did.

C

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Vicky November 21, 2012 at 18:21

Hey Chris!

Another great video! Those are all really great tips, all I have to do is apply them and be consistent. I LOVE video interviews, video everything – especially the behind the scenes! You are absolutely right, there is something about behind the scenes that people are curious about!

Someone told me to start rolling out videos every day with a tip or a how-to – literally 1-2 minutes long. I know that if I start doing that, I will get much more traction.

I just want to encourage your readers that haven’t done video yet, DO IT. I did and my first few videos were SO bad – that I had to delete them from my youtube channel. I wish I haven’t, so you all can see where I started, and that you too, can start and rock it!

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Chris C. Ducker November 21, 2012 at 19:00

That’s a tactic that a lot of people start with. Record a few stinkers, get feedback and them delete ‘em!

So glad you’ve embraced video the way you have, and that I’ve had a little part in it – that’s awesome! And you come across so naturally, too…
:-)

Keep rockin’ ‘em out, Vicky.

C

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Pilar Torres Wahlberg November 21, 2012 at 21:21

Great video Chris,
Video is a great way to create content.
Great tips :-)

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Chris C. Ducker November 21, 2012 at 22:35

Thanks for the kudos, Pilar.

It’s my favorite and you can expect a LOT more video from me next year! ;-)

C

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Bernd November 21, 2012 at 23:17

Thanks for these great ideas, Chris.

I have not yet tried all of them, but I plan to try most of them in the near future. I started with videos based on the “Talking Head Stuff”.

Two more ideas I saw in other videos:

1. Tutorials
It looks like tutorial videos based as a combination between Talking Head Stuff and screenshots are working quite well. Showing a trick or work around on some application or software product can be very useful for the audience. I remember the video you shot on how to update your twitter profile in less than 5 min:
http://youtu.be/QQ06E1s_MGY
Very helpful!

2. Funny stuff which went wrong during video production
These are clips which are not used in the videos because something went wrong.
If it went wrong really funny or the reaction of the actor was funny these parts can be used for great outros or even for a small funny clip.

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Chris C. Ducker November 22, 2012 at 00:31

Hi Bernd

I hear you loud and clear on the ‘funny stuff’. I actually have a clip that I am going to post on the Facebook page next week, which is a blooper reel of around 90secs. I’ve watched it a few times and still make myself laugh.

I swear a few times in it (don’t we all when we screw up for the 9th time on the same line in a video!?!!), but the swear words are bleeped out. Still, not overly comfortable putting it here on the blog… for some reason.

Appreciate your feedback on the tutorial ideas, too – I have a handful more coming soon.

Cheers,

C

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Bernd November 22, 2012 at 04:48

Chris,
Can’t wait to watch that clip.
Bernd

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Chris C. Ducker November 23, 2012 at 00:05

It’s coming soon bud.

Promise!

C

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diamantis November 21, 2012 at 23:56

Hi chris .

Excellent video.

You gave us so much ideas , so it is difficult for us to add something really good.

But I will try ! Lets see … Screencast tutorials , recorded webminars and presentations turned to video. I especially like the last one since Keynote is a fantastic program.

Be healthy and smile.

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Chris C. Ducker November 22, 2012 at 00:28

Thanks, Diamantis.

I appreciate the kind words… Thanks and glad you enjoyed the ideas and tips!

Stay tuned for more.

C

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Adam @ Bootstrap Cafe November 23, 2012 at 06:02

Hi Chris, one of us is telepathic .. before I was aware of your post and video, I just wrote my own post. about to published on my on my blog 27th November – where I’m nominating online video as my NO.1 bet for best traffic in future.

My educated guess is down to the advent of 4G here in the UK which will open up video like never before to Smartphone users.

Hands up. I’m guilty of never making a single online video to promote my business. That’s about to change.

Here’s my suggested tip no. 11 – USP !

How about a one minute video to make a big impact with your Unique Selling Proposition right upfront on your “Start Here” blog post or Niche Site Home page?

I’m thinking text as opposed to a Talking Head, with attention – grabbing sound effects .. we’ll see how it pans out.

Keep it coming

Adam :)

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Chris C. Ducker November 23, 2012 at 09:11

Great minds think alike.

The type of video I believe you’re talking about here can be viewed on the New Business Manifesto page, I believe.

Memorable, to the point and a slice of entertainment is the best combo, I’ve found.

Get your mug on camera, man. Really……

C

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Paul Donovan November 23, 2012 at 09:26

I just created 37 forty-second videos for other businesses for an awards banquet. They aren’t available on Youtube yet since I have to package them for broadcast. But shooting 37 videos in 3 weeks, and editing them all in time for last night’s event — whew — I’m completely exhausted.
I will find myself a chance to make a promo video soon. Cuz the only one I have now is the sad video(s) I created when I tried to get the intern job with you last spring. And those were too embarrassing to share (and too long).
Thanks Chris a always for sharing idea.

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Chris C. Ducker November 23, 2012 at 18:43

Mass video production in a short period is TOUGH – I’ve done it!

Editing – different ballgame. Don’t know HOW you did that!!!

Looking forward to seeing you more active, just like everyone else, on video in the coming year!

Thanks for dropping by, Paul.

C

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David Ralston November 23, 2012 at 13:06

Hey Chris awesome and inspiring video as usual. Thanks to the bootcamp inspiration this is the original version of my first biz video ever: http://www.facebook.com/photo.php?v=2560732233234 Was a blast doing it and such a inspirational kick in the ass for me to work on and accomplish, did end up changing the music for YouTube for obvious legal reasons lol. Still as awesome though. Feedback, questions welcome, will be just the begining. Enjoy your day.

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Chris C. Ducker November 23, 2012 at 18:45

Hi David

That’s what its all about – doing things outside of the box, or blog, so to speak! If it kicks your ass, all the better! :-)

Your video was simple and effective – love that music, too!

Keep rockin’ it out, bud – the more the better.

C

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David Ralston November 23, 2012 at 23:18

Thanks Chris appreciate it, agreed started simple, but effective. Was a total learning for me, but was great and possibilities are endless as your keep showing us. If I can do that much anyone can, Thanks again for all ya do.

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Chris C. Ducker November 23, 2012 at 23:36

All my pleasure, David.

Thanks for following and being the PERFECT type of subscriber – an action taker!

C

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Daniel Hayes November 23, 2012 at 23:35

Chris- Great stuff! I just wanted to reinforce point #10, Answering Questions… About a year ago I was really frustrated mbecause I couldn’t delete Facebook posts from my mobile platforms (iPhone and iPad) and had to rush over to my laptop to delete messed up posts (misspellings, bad grammar, etc). So, I figured it out, did a 30 second video (totally off the cuff and not even good quality) and posted it to YouTube in case someone else was havingt he same issue. Well, one year and well over 60,000 views later, not a day goes by where I don’t get a few comments from people thanking me…many even saying things like “Dude! You saved my life!!!” Crazy, huh? Anyway, just wanted to pipe in here and underscore your already great advice about the power of video. Cheers, and hope to run into you at NMX in Vegas!

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Chris C. Ducker November 24, 2012 at 00:10

Hi Daniel

Awesome story – very good point. I did the same a couple of years ago, answering the question “Whats it like to live and work in the Philippines”, as I was getting asked it so often.

80,000+ view later… here we are. Madness.

Sometimes the BEST CONTENT is the simplest to produce…

NMX Vegas – absolutely… PLEASE grab me if you see me anywhere! I’ll do the same.

C

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martin November 24, 2012 at 00:33

He Chris,
These are great points! All “11″ of them.
I’ve never done any unboxing videos either. Nor, do I have any Live Event videos.
However, what I have done a lot of that I have really found to valuable for me and my business, is teaching step-by-step video tutorials. I have done quite a lot of them, for blogging, web development…etc.

But what seems to have really taken off and done well for me are my iMovie 11 tutorials. You can see what I mean here http://www.youtube.com/watch?v=nqJ8akuJrYs&feature=plcp I even took that series and made a website, facebook group and sor of a brand out of it.

I really enjoy training, teaching, and making tutorials. The biggest challenge I have is the amount of time and for-thought it takes to create much of a campaign out of it.

Anyway,
Thanks for the tips, and keep up the cool work.
Martin

PS. if i lived near cebu, I’d sure love to join your “63″ workspace : )

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Chris C. Ducker November 24, 2012 at 13:29

Hey Martin

We’d love you to drop by, if you’re ever in town!

Step by step tutorial videos are great fun and can bring in TONS of traffic. I’d love to see more bloggers doing them.

Thanks for the link and insights, my man!

C

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Sergio Felix November 24, 2012 at 00:43

Hey Chris, I absolutely LOVED this update my man, I have learned so much from you about business and videos that is really crazy.

It took me about a year to grow a pair and actually record my first video, it was a lousy 48 seconds long video about me going to watch a Real Madrid game in Spain and I was almost fainting while I was doing it haha (it’s the first video on my YT account).

And I decided to show you a talking head video that’s not really related to business, more like getting my audience to get to know me (I have found that they get bored if I just publish how to content) and I picked this specific one because it’s one of the videos in which I’m more fluent while speaking.

http://www.youtube.com/watch?v=oIotUUo4j6g

Hope you enjoy it man, talk soon and thanks for this awesome update! ;-)

Sergio

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Chris C. Ducker November 24, 2012 at 13:42

Sergio

My man!!! Loved the video…

Thanks for the kind words too. Remember the more you practice, the better you’ll get. Once you feel that there is genuine growth potential coming from vids, look at some fancy editing, too.

All in all, I reckon you’re on your way and look forward to lots more interaction with you!

Thanks, man.

C

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Warren Lynn November 24, 2012 at 00:54

Hello Chris,
Great video about using video. For number 11 you could mention repurposing some of your non-video work to create a video from it. We have a soft cover book that we had converted into a fun video to tell the story with voice over and music. We also had a few Fiverr.com actors say a few words about the book on video. Hope to see you again at the new media expo 2013!
Thanks,
Warren

Links:
Book Video – http://youtu.be/NOJMmUEsrvw
Ad – http://youtu.be/kh2nYJ_5UYY
Ad – http://youtu.be/bUvEz3kUIHM

Old Picture – http://bit.ly/WnAcZS

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Chris C. Ducker November 24, 2012 at 13:45

Hi Warren

Fiverr.com is great for stuff like that.

Loved the vids. Good luck with the book, too.

Yes. Look forward to seeing you in Vegas!

Keep rockin’…

C

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Jayne Jenkins November 24, 2012 at 07:11

Hi Chris
I love your energy and clarity – no mincing of words, you get to the point. Here is a link to one of my videos as requested.

http://www.churchillleadershipgroup.com/fostering-creativity-in-your-teams/

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Chris C. Ducker November 24, 2012 at 13:48

Hey Jayne

Love it!

Yep, with me what you see, is what you get. No BS.

Glad you’re enjoying things here at CD.com.

C

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Ben November 24, 2012 at 14:32

great video!!! Thanks Chris!

#11 testimonial

I have tons of these for one particular site this on ;

http://www.youtube.com/watch?feature=player_embedded&v=kayMWOWMOl8

has been watched 2000 times , this video has sold many buildings for me on its own

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Chris C. Ducker November 25, 2012 at 09:40

How I forgot this one, Ben, I don’t know!

But, that’s why I have smart subscribers like you, isn’t it.

Great stuff and happy to see this angle working so well for you. Keep up the great work!

C

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Natalie Sisson November 25, 2012 at 07:37

I love video although must admit it can get really time consuming editing it and making it good. As a suitcase entrepreneur I get a lot of folks who want footage of where I am so I started a weekly video series whereby I have a business lifestyle show and focus on travel tips and a business tip based on the location I’m in like this one shot at Niagara Falls and how to get in a state of flow http://suitcaseentrepreneur.com/time-management-tricks/how-to-get-in-a-state-of-flow-like-niagara-falls-and-be-way-more-productive/

That said I just use my iPhone cos I’m a traveler so aim for light gear and I think I can get a lot better quality out of it now that I’ve bought better accessories to use including a mic (that I don’t have in this video). I know they’ve been really well received and when I do them regularly people start to expect them and enjoy

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Chris C. Ducker November 25, 2012 at 16:33

Hi Natalie

Yep – the editing side of things does take a bit of time.

I’m also planning on launching my own weekly WebTV show in the new year – and actually, for that VERY reason – people will come to expect it and look forward to it (hopefully!).

Loved your vid – and the cool animated intro, too. The iPhone is a great piece of kit. Gonna be getting myself one of those mic adapters in the US in January, too. In natural light, it’s tough to be the quality from another super-mobile camera. DSLR – different ballgame… but, way too big and bulky to carry everywhere, for sure.

Thanks for dropping by and sharing, Nat. :-)

C

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Joshua November 28, 2012 at 13:06

Hey Chris

Great video!

What was the PC software for the split window style interviews? This is something I will definitely be using in my new blog in the very near future.

Also, Testimonial videos… a great #11 for everyone to use I think :)

Keep churning out the awesome content mate!

J

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Chris C. Ducker November 28, 2012 at 15:34

Hi Joshua

That would be ‘Pamela’, I believe for the PC. On the Mac it’s ‘Call Recorder’.

Would love to see some videos when you start – so be sure to tweet me a link or something.

Thanks for dropping by and for the kind words.

C

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Darlene December 11, 2012 at 08:34

I did a walk through of how to use Google Plus for photographers.
http://www.herviewphotography.com/2012/12/03/how-to-use-google-plus.html

I’ve also done one interview but need more practice at it:
http://www.herviewphotography.com/2012/07/24/interview-with-trey-ratcliff-art-photography.html

Thanks for the ideas Chris!

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David January 30, 2013 at 10:42

hi chris, great tips, especially on the business promo, that’s been on my todo list and you’ve inspired me to move it UP on the list. here’s the white background video i shoot using my iphone 4s;

http://californiasupplementalexam.com/videotip14

thanks! david

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Chris C. Ducker January 30, 2013 at 11:40

Hi David

Great video, man – you’re confident in front of the camera – half the battle over and done with right there!

I would suggest you invest in (even a cheap one) external / plug in-able mic for your iphone / cam, etc. it’ll really help lift the overall quality of the clips, if you have better audio quality.

All in all though – I liked the clip. Keep rockin’.

C

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Scott Farrow November 26, 2013 at 22:06

Hi Chris,

Great tips and examples! I’m a video producer and one thing I do like to encourage people to do is shoot video testimonials. Nothing sells a business better than its customers! And you can 100% film these yourself!..

If you are filming yourself giving a talk/presentation, why not ask a few audience members to tell you what they thought on camera!

Check out my Top Ten Questions, for great video testimonials http://www.scottfarrow.co.uk/video-testimonials-ten-top-questions/

Thanks again for sharing the great content!

Scott

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Chris C. Ducker November 27, 2013 at 11:42

Love this, Scott.

And the additional link, too – thanks for sharing. Testimonials are so damn powerful!

Appreciate you dropping by and sharing.

C

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Lisa Rohtopia December 12, 2013 at 00:03

Great ideas, thank you so much Chris!
Here’s my clip: How to make no bake chocolate brownies that are acutally good for you
http://www.rohtopia.com/6030/recipe-how-to-make-healthy-no-bake-chocolate-brownies/

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Chris C. Ducker December 13, 2013 at 12:51

Great stuff, Lisa.

You had me at brownies!!!

Stay tuned.

C

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