CLICK PLAY ABOVE. Time to watch: 5-minutes.
I’ve got an early Christmas present for you! Today marks the international release of my 3-part video miniseries, Chase It Down.
You may have seen me use the hashtag #ChaseItDown on social media, and this is what it’s all been leading up to: your free ticket to this new trilogy. I’ve spent the last 7-months working with a professional videographer to get it all ready for your eyes and ears, and now that it IS ready, I am so excited to share it with you!
What is Chase It Down? It’s a super high-end look at my very best live content, delivered all over the world to audiences who paid hundreds or even thousands of dollars to be there. It’s an opportunity to learn and dive deep into the secrets of building a personal brand. It’s a cinematic EXPERIENCE (if I do say so myself) that takes you right into my world over three episodes. And no, I wasn’t kidding up there. It’s free!
But there’s a catch.
You’re only allowed to watch this (let’s be honest, you’ve probably already hit play, haven’t you?!) if you promise me, right here and now, that you’re going to take action THIS month.
Yes, I know it’s December. It’s a busy month, and growing your business might be the last thing on your mind right now. Most years, I’m in exactly the same head space. I slow my business down to a near halt every December, and I do that intentionally after working HARD in the months leading up to it.
But let’s consider this a test—for you and for me. This December is one of the busiest months I’ve EVER had in 12-years as an entrepreneur, and I’m still trying to get everything done so that I can relax with my family for a holiday break. You probably are, as well. But if I can keep up a steady, focused pace for a few more weeks, so can you. Let’s do it together.
The ‘Chase It Down’ series will show you how.
December is an extreme example of what we entrepreneurs are juggling all the time, especially when we’re building personal brands and don’t necessarily know how to draw the line between work and home. December is the perfect time to set the boundaries, commit to being present for your personal life, and still take action in your business.
But why now? Why the push when everything is already so busy?
Because this is it, kids. We’re in the last 30-days before the END of 2016. This is the final countdown before you lose out on another year of building your brand, growing your audience, and serving the people who need you. This is the final stretch.
What will you have to show for this year when pulling your business stats? If you follow this miniseries, and use the viewer’s action guide below, I promise you’ll be 10 steps ahead of where you expected to be at the end of this year.
So, have you made your promise? Will you take action this month on what you learn in this miniseries? If so, let’s do it.
Chase It Down Episode 1: Viewers Action Guide
We don’t just watch TV here at ChrisDucker.com. No, no, no. Unless we are binging on The Crown, we entrepreneurs use what we’ve just seen to change our business and our lives. We use it to TAKE ACTION.
So here are four value bombs from Episode 1. Read them, remember them, internalize them. You’re going to need them next week. 😉
[0:25] People want to do business with other people.
For so long, we’ve been told to scale our businesses to behemoth status. We’ve aspired to be faceless corporations, and we’ve removed the personality and life from our brands so as to appeal to more customers. This approach is how we’ve ended up with bland brands that we endure rather than evangelize. I bet you can think of a few straight away.
Today, however, we’re learning that a better way to grow is to build a personal brand. Why? Because brands will always want to do business with other brands…but people want to do business with other people. The more of YOU you put into your business, the more loyal your customers and audience will be. That’s all there is to it.
For more: Check out episode #42 of my podcast: Why Building Your Brand Is Paramount to Success!
[2:50] The barrier to entry for entrepreneurs is at an all-time low.
Seems like everyone calls themselves an entrepreneur these days. It’s funny that the word used to carry negative connotations—it was almost like telling people you were unemployed!—but now, it’s a status symbol.
The problem, however, is that the lazies have caught on. You heard me. People who’ve never built a business or a personal brand are calling themselves entrepreneurs, and they’re making it harder to stand out when you actually do have a great idea, an audience who needs you, and the drive to make it happen.
The good news is that there IS a way to stand out. (Keep reading!)
For more: Read one of the most important posts I’ve ever written: The Power and Duty of Entrepreneurial Professionalism!
[3:50] A business built solely on passion is destined to fail.
I hate to be the bearer of bad news, but the worst reason to go into business is that you’re passionate about something. Why? Because when you do that, you go in blind. You think you’re going to make a bunch of money doing something you love, and you neglect the details that will creep in to take up your working time. I know too many people who’ve closed up shop altogether after realizing that it’s not as easy as it looks to make a living doing something you love. Don’t be one of them.
Go into business because you love business, and because you can solve a problem for people. Without those two ingredients, the passion will fizzle out long before you even get going.
For more: Read about how to frame your passion as a business in Think Like a Business Owner FIRST.
[4:10] Building a brand is easy!
If you listened closely to the end of this sentence in the episode, you caught the most important point: building a brand is easy IF you create great content consistently. If you promise your audience a 500-word blog post every Monday, Wednesday, and Friday, you had better deliver a 500-word blog post every Monday, Wednesday, and Friday. Your audience will expect it. Your business will depend on it.
That’s not to say that the above needs to be your publishing schedule. You need to pick something that’s realistic for you. If that’s once a week, fine. If it’s a newsletter instead of a blog, or a YouTube show instead of podcast, fine. Whatever content you’re putting out there, just make it great, and make it consistent. When you prioritize regular, high-value content, you are prioritizing your bottom line.
For more: Read How to Create and Promote a Blog Post Perfectly Every Time and check out episode #9 of my podcast: Developing a Content Marketing Strategy That Converts!
It’s Time to Do What You’ve Promised
Now that you’ve seen the first episode and read the Viewer’s Action Guide, it’s time to hold up your end of the bargain. You promised me you’d take action this month, but more importantly, you promised yourself.
And not just today, either.
You promised yourself at the beginning of your entrepreneurial journey that you’d keep going. That you’d move forward. That you’d chase down your goals.
The next two episodes of ‘Chase it Down’ will give you even more resources to get moving this month.
Episode 2 will give you the secret behind every personal brand success story.
Episode 3 is THE solution you’ve been waiting for if your business isn’t converting.
By the time we wrap up, you’ll have taken some giant leaps forward in your business just in time to duck out for the holidays. Your family will love you, your customers will love you, and I’ll love you, too.
While you wait for Episode 2 (no binge watching here – I’ll be back next week with it!), I’m giving you the floor: share what action you’re taking in your business this month using the hashtag #ChaseItDown on Twitter or Facebook.
I’ll be watching!