How to Get Your Podcast to No.1 in iTunes! (My Personal Launch Strategy)

by Chris C. Ducker · 95 comments

Podcast ImageWarning: This post is a little longer than most, includes statistics, numbers and a handful of images, too. If you get a nosebleed from reading it – don’t blame me!

On December 22, 2012 I launched The New Business Podcast here on the blog, with its iTunes listing popping up a week later, on December 29.

Since its launch I have been continually blown away by the download numbers, the tweets and other types of feedback and how it’s already started to shape my brand even further.

Imagine the look on my face when, after getting back from speaking at New Media Expo in Vegas, I logged into the US iTunes store to see how ranking was coming along, to discover I was in the No.1 spot in the New & Noteworthy section for both the ‘Business’ and ‘Management & Marketing’ categories – my two main focus categories.

Was I happy? Yes… Shocked? No… And today I’m gonna tell you why…

I could say that this was all down to luck. But, if I did, I’d be doing myself a massive amount of injustice, because I was very calculated in the way that I launched the podcast, and pretty much everything went off without a hitch.

It was indeed the actual timing of the launch that helped a lot. However, having artwork that ‘popped’, and understanding that I had 8-weeks to shine (more on that in a minute), certainly helped. So, I’m gonna break these three main points of focus down, one by one, so that you, too, can enjoy the top spot and everything it brings to a new podcast after you launch your own.

Timing of the Launch

I had recorded my first episode of the podcast with Amy Porterfield in mid-October. I told her it would be a couple of months before it went live, as I was simply getting ready with everything, which she was cool with.

Between then and the middle of December I had recorded and edited another eight episodes, all ready for the launch, which was set for December 22nd.

Why was I releasing then, and not before? Simple. Christmas gifts.

I figured with all the additional iPhone’s, iPod’s and iPad’s being purchased to be given away as gifts over the silly season, that there would be an onslaught of people searching through the iTunes Store for content to enjoy on their new devices.

Now, although I hadn’t considered the fact that Apple were going to take things easy over the Christmas break, and as a result my iTunes listing for the podcast came a few days later than I expected, my method was still bang on! And there’s always a method to the Ducker madness!!!

Upon release of that first episode, and two others (with Scott Fox and Pat Flynn) within the same week (I’ll explain why I released three episodes so close together in a minute) the podcast accumulated 1,748 downloads – just from my blog.

Within the next 5-days that would jump to 4,545 downloads – thanks to finally getting the iTunes listing.

What was happening was people were finding the podcast through searching (or coming directly from the blog), and simply hitting the subscribe button (not a bad enough :-)), and downloading all three episodes. Basically tripling my numbers out of the gate!

The result was those two top spots in my focus categories of ‘Business’ and ‘Management & Marketing’, as you’ll see below:


Artwork that Popped!

As an avid podcast listener myself, I am familiar with the way people search for, and consume content via iTunes. On both a desktop, laptop and mobile device.

One thing that I had noticed was that my eyes were naturally drawn towards artwork that really popped out at me, when I was searching. It could be an image, or typeface that caused this. But, most of the time it was color. The brighter the color, the more drawn I was to clicking on the artwork to find out more.

So, I decided to not only design artwork that would follow my branding – which I’ve had many people comment on, in regards to its consistency across all profiles, channels, etc., but also something that would ‘pop’ out at the person searching.

I chose a bright orange color for my title, and made the word ‘New’ larger than any other on the artwork, so that people would be naturally drawn to it. Not only that, but I was able to get my ugly mug on there, too, so that if people knew me from other sources, they’d recognize me immediately, and hopefully click through, too.

8-Weeks to Shine!

The final part of my launch strategy was to take advantage of a little known fact that many first-timer’s are completely oblivious to, in regards to the ‘New & Noteworthy’ section of Apple’s iTunes Store.

Basically, Apple will automatically list your podcast in this section, which appears prominently in iTunes search results for every major category, for a limited period of just 8-weeks, following the launch of your podcast in the iTunes Store.

Meaning, before you’re booted into the ‘big pool’, you have two full months to shine in the ‘training pool’, and grow your audience.

This is the reason why I started out by launching three episodes in the first week. If you have just one episode, that’s all they can get their hands on. Simply put:

More Episodes = More Downloads = More Exposure!

The higher up the search results you are, the more people will discover you, and it goes on and on, and on!

In just 4-weeks, with six episodes I’d accumulated 10,639 downloads:


It was at this point that I enjoyed a big surprise that popped out at me, as I was tracking my rankings one morning.

I discovered that I had been listed in the Top 10 ‘Management & Marketing’ podcasts along with iTunes heavyweights such as Seth Godin, The Harvard Business Review, Michael Hyatt, Pat Flynn and Derek Halpern.

And, he scores…..!

Top10 Marketing Podcasts

Focus for the Future

Since the launch of the podcast I’ve published 9 episodes in total and now report a whooping 30,237 downloads at the time of publishing this post (March 9th, 2013). Pretty amazing!


Episode 10 is out later this week! Subscribe now, not to miss it!

Although I am now in the ‘big pool’, along with all the other podcasts that have passed their 8-week incubation period in the New & Noteworthy section, I am still to be found in the Top 100, and although I’m focusing on a few other projects right now, regular episodes will come out (watch out for Neil Patel, CC Chapman and Darren Rowse in the next month alone!), and I hope to be able to get into the Top 50, and then the Top 25 as the year progresses.

A lot of this will come down to the frequency of my publishing. There are a lot of weekly podcasts now, which will naturally mean that they’ll rank higher, because of increased downloads. I’m not ruling out a weekly episode from me, but it certainly won’t happen for a while, thats for sure.

The bottom line here though is that I can do this, then you can do it. Seriously. Just a little hustle, some awesome guests and you’re off to the races!!!

Thank You!

I’d like to wrap this post by saying a huge thank you to anyone who has downloaded even a single episode of the podcast since it’s launch. You made this possible. Really – if it wasn’t for the fantastic community here at the blog I wouldn’t have enjoyed this ride so far. And I can promise you here and now – it ain’t gonna be ending anytime soon!

If you’ve not already rated the New Business Podcast in iTunes yet, it takes just 30-seconds and I’d be really thankful to hear what you thought of it, along with any ‘star’ rating you think its worthy of.

Thank you, again. And I’d love to hear your comments about this post below, too, if you have time.

Join My New Business Bootcamp for Free!


  • Utilize the Power of Blogging in Business
  • Grow Your Empire Through Outsourcing
  • Attract Customers with Videos & Podcasts

{ 95 comments… read them below or add one }

Jantje March 9, 2013 at 18:15

Dear Chris,
I highly appreciate you sharing the details on how you got two No1 spots so quickly! Awesome!
I am planning to launch my podcast on personal development this summer and I very much like the approach of recording more episodes upfront, it will make things easier.
Would be keen to read another post of yours towards the end of the year with a review and some lessons learned!


Chris C. Ducker March 9, 2013 at 22:15

You’re welcome, Jantje – thanks for enjoying the content.

Anything I can do to help with the podcast let me know – however, you should certainly check out Pat Flynn’s Podcasting Tutorial. It is bloody brilliant.



Jantje March 10, 2013 at 00:48

Thanks for the hint, Chris. Pat’s guide is on my list for next month!


Chris C. Ducker March 10, 2013 at 07:53

Has to be…

I was going to do one myself and then he came out with his and I thought ‘Why bother, I can’t beat that!’.



Benny March 9, 2013 at 18:22

Congrats Chris! It’s well deserved cause it really is a great podcast. I’m sure with all those downloads you’ve made many panties drop LOL (it’s a joke from NMX).


Chris C. Ducker March 9, 2013 at 22:14

Thanks Benny…

Yeah, right!?!!! Forget the reviews and ratings – I want those panties dropping!!!


PS. My wife reads my blog. She’s knows ME and the story – so, don’t start diggin’ into me for that comment, everyone!!!


Tung Tran March 9, 2013 at 18:25

Awesome Chris!

I devoured every word you said on your podcasts haha..

You always provide great information and practical tips.

Hope you will have more successes.

Thank you for everything!

PS: I’ve just hired my first pay-per-hour VA today on Odesk and trying to apply your management tips :D..


Chris C. Ducker March 9, 2013 at 22:13

Excellent stuff, Tung. Good for you on your first VA hire – nice going!!!

Appreciate the kind words, as always.

Keep working hard, young man – I know you’re gonna do great!



Meron Bareket March 9, 2013 at 19:41

Hey Chris,
These are some terrific results for 9 episodes – bloody hell!

Thanks for sharing the process and thinking behind it in so much detail. As you know, I’m in the process of launching my podcast, so the timing is great :-)

One thing that is CRUCIAL, CRUCIAL. CRUCIAL! for people to understand that according to Apples newest policy you CAN NOT be featured in New & Noteworthy before you have 3 episodes out there. For that reason only, I’d recommend people to launch with 3 so they don’t waste any of those precious 56 days of exposure, AND immediately start releasing new episodes at the planned schedule.

One thing I’d love to hear is what was your comment&reatings acquirement strategy? Did you have any ninja moves in that department?

Have a great day and congrats on your podcast’s success – god knows it deserves it.



Chris C. Ducker March 9, 2013 at 22:12

Thanks, Meron.

You’re too kind.

I wish you all the best with your launch, too – thanks for the update on the iTunes needing THREE episodes thing. That’s golden info right there. Makes a big different.

In terms of comment and ratings, I simply ask for them. I’d like to have more, obviously, but collectively, from all the different iTunes country stores I have to have at least 100 already. Either way, it’s not why I do it. I wanna help as many people as possible with my podcast – THAT’S why I produce it.

Keep rockin’.



diamantis March 9, 2013 at 23:52

hi chris !

excellent post . lots of practical advice. this thing with the 8 weeks and 3 episodes is something that people don’t know .

There’s one more element. It’s the VOICE . Ok some humans have nice voices , some don’t . But at least you have to be cheerful and radiate enthusiasm.

Looking forward your next episodes .

Be healthy and smile .


Chris C. Ducker March 10, 2013 at 07:52

That’s a great point, buddy.

There are several people I enjoy reading, but they fail to deliver on their podcasts because this exactly reason.

I try to just be ‘me’, hope its working!!!



Srinivas March 10, 2013 at 00:56

Congrats my friend. You forgot to mention your secret weapon. An accent that can cause unspeakable things to happen ;)


Chris C. Ducker March 10, 2013 at 07:54

I’m sure people are gonna start asking me what the hell you guys are talking about soon enough!!!

I’ll save the story for Mastermind sessions only! Of which I’ll be doing one in the US when I’m there in July…



Mark David Fourman March 10, 2013 at 11:04

Great article Chris. I wish I’d known about the 8 Week window in New and Noteworthy when I launched my podcast. I missed that window and really blew a great opportunity.


Chris C. Ducker March 10, 2013 at 11:07

Appreciate that, Mark.

It really does make an overall difference in the launch and initial download numbers – but, at least you ARE podcasting. That’s the most important thing.



Rob Cubbon March 11, 2013 at 09:28

This came at a pertinent time, Chris, as I’m just about to release another podcast. :) And, off topic, really glad I can be notified of replies to my comments by email on your blog now. That really gets conversations going in the comments section!


Chris C. Ducker March 11, 2013 at 09:35

Nice, Rob. Glad to hear the timing is good for you!

Mate, to be honest I dropped the ball on the comments side of thing. It was a geeky friend that asked why I wasn’t doing it, and then installed the plugin to make it happen on the spot. Glad its sorted!

So, whats this new podcast all about? C’mon, pimp yourself out a little…



Rob Cubbon March 11, 2013 at 09:59

OK, you asked! The podcast is about my other great, great interest – self development. So I’ll be interviewing NLP specialists, therapists and life coaches to find out how we can live happier and more fulfilling lives. The website is here – plug over!

See how quickly I came back to comment? These comment subscription plugins are really cool!


Chris C. Ducker March 11, 2013 at 10:45

Awesome, man. Yep – they are cool.

Good luck with it, and please let me know how you get on – follow this strategy. It really worked in the US store – I doubt the UK one is as competitive, so you should do really, really well with it.



Rob Cubbon March 11, 2013 at 18:23

Thank you, Chris, will do. :)


Steve wyman March 11, 2013 at 21:17

Hey Rob

Nice new venture. I’ve subscribed. An area I’m very interested in as we’ll.

NLP is super cool. Help me stop biting my nails at 45 years of age….

See you in may


Chris C. Ducker March 11, 2013 at 22:37

Steve – JUST biting your nails…?!!




Steve wyman March 11, 2013 at 22:59


Now that would be telling and require many drinks…


Rob Cubbon March 11, 2013 at 23:22

I agree. I’ve used NLP a lot over the years. Looking forward to meeting up with you and Chris, Steve. Thanks.


Steve wyman March 11, 2013 at 21:19

Congrats on the success so far Chris.

One I listen to the day they come out. Which of course is not often enough :-)

Panty dropping story awaited in may mastermind :-) I bet the accent may have played its part along with you charismatic good looks !


Chris C. Ducker March 11, 2013 at 22:38


Has absolutely NOTHING to do with the looks, unfortunately!!!

May is gonna be a rip-roaring affair!!!



Steve wyman March 11, 2013 at 22:58

I’d personally not have used the word affair anywhere near this thread.

Ok enough now back to work :-)


Jeremy March 12, 2013 at 00:18


The first exposure I had to you was through this podcast in the New and Noteworthy section, and I’ve been studying how people get listed and make the most of the 8 week window which I first heard about as a strategy from John Lee Dumas of when he was on the Bright Ideas Podcast with Trent Dyrsmid. John said that in addition to his daily podcasting strategy to bump his download numbers, he had a plan to do short run, 8 week special podcasts like his Kickstarter podcast throughout the year to drive traffic to his website and gain new listeners for his main podcast. I have to be honest, I think it is a brilliant strategy, and as someone who wants to focus building a business around a podcast I am slowly assembling the equipment to launch, I honestly don’t appreciate you sharing the tip, but only because 2013 looks like it could be the year of podcast marketing!


Chris C. Ducker March 12, 2013 at 03:16

Hi Jeremy

Sorry if I blew the whistle on that strategy! Haha. John was also the person who told me about that little move – all credit should indeed go to him…

I also love his idea of launching smaller, limited podcasts. It’s a great tactic and one that has served him well so far.

I agree, I think this year is going to be ALL about podcasts.

What is your podcast going to focus on? Would love to know!



Jeremy March 12, 2013 at 04:06

Well, if I can actually do what I’m hoping to do it will be a podcast focused on in depth celebrity interviews focusing on the movie business. Something along the lines of the James Lipton TV show for “Inside the Actor’s Studio” only done as an audio podcast. Of course the only obstacles remaining are purchasing the last couple of pieces of equipment I need, getting an account to gain access to the contact info for all of the celebrity handlers I will need to deal with to try to secure interviews, a solid strategy for targeting the early interview subjects, a rock solid web design to look professional enough to be taken seriously by the celebrity handlers BEFORE I have interviewed anyone, and some luck in securing those early interviews. The way I see it, if I can figure out a way to get the first 10 interviews recorded BEFORE I launch, I have a shot of actually getting more interviews and growing an audience. The focus will likely be fairly broad spectrum in terms of “celebrity” in that I will likely focus on people working as Above the Line Talent in Hollywood, i.e. Writers, Producers, Directors, and Actors, and I have at least a couple of people whose arms I could probably twist and cajole into early interviews, i.e. an old boss who is a pretty successful producer, a few friends from film school who are working as writers either staff jobs in television, or with a movie in production, and a friend from school who is a series regular on a TV show on the back channels of cable, but I’m hoping to avoid cajoling friends into helping me get the show launched, but it is my fall back position I guess.


Chris C. Ducker March 12, 2013 at 12:19

Hi Jeremy

I freakin’ love Lipton’s style. The show is legend, all the way. Have you seen the one with Ricky Gervais. It’s hilarious! They actually have a 5min discussion about Ricky’s penis, and Lipton cracks him up with side comments. YouTube search it!

Equipment is one thing, you’re right – but, whats really important is the show format and the way you market it. Love the focus on the show – very different, and I for one will be subscribing, for sure!!!

Having a couple of handfuls recorded and in the bag before launching is certainly advisable, bud.

Good luck and stay tuned!



Fave March 12, 2013 at 00:23

Great perspective. I’ve been podcasting for 6 years and about to launch a new podcast this week. You’ve given me much to think about — thanks for the valuable insight!


Chris C. Ducker March 12, 2013 at 03:17

Thanks for dropping by and comment Fave! You’re certainly an expert in your own right with that much podcasting under your belt, surely!?

What’s your new podcast concentrating on? When do you launch?!



Brandon Turner March 12, 2013 at 00:58

Hey Chris, Congrats! It’s been fun to read this post, cause we’ve been floating right there with you for the past couple months in the Business category (I’m one of the co-host of the BiggerPockets Podcast, which was fun to see in the photo above!)

Now, I wonder that we’ve both been up there for the past couple months – will we disappear from the “New and Noteworthy” and will that affect our numbers? I guess only time will tell!

Keep up the great work and awesome Podcast Chris!


Chris C. Ducker March 12, 2013 at 03:19

So cool, Brandon. I’ve seen your artwork, yes!

It’s awesome. Podcasting is really changing the landscape for online content producers so far this year. I’m looking forward to what the rest of 2013 holds for us all.

What’s been the biggest lesson you’ve learned so far producing your on show…?



Brandon Turner March 12, 2013 at 03:26

Hey Chris,
I look forward to 2013 as well. Biggest lesson? I could probably name a few, but a major one is this: editing takes forever! I find that for every 5 second thing I need to edit, I have to spend ten minutes editing. It can take a lot of time! So, I think it’s best to only edit if absolutely necessary. Spending a few more minutes up front to write an outline helps to avoid problems.

Also – we run into a lot of problems with people’s internet not being fast enough for a clear Skype call or their microphones being sub-par. Have you run into this? Maybe it’s because I’m in the real estate investing niche, our guests don’t care about having good technology at home? Not sure, but it makes for interesting sound quality.


Chris C. Ducker March 12, 2013 at 12:21

Editing does take a while – IF you need to edit.

You’ll find the more you do, the less editing is needed. Plus, on my show, for example we basically do no editing at all. It’s a conversational format, and because of that people know that er’s and um’s will be in there. It makes it waaaaaay easier, I can tell ya!

Skype’s a nightmare sometimes. A victim of it’s own success. But, again, I think if the format and the CONTENT is good enough people really wont care too much about the odd issue.

Keep rockin’ with it, man!



Eug Soh March 12, 2013 at 10:19

Hey Chris,

Great post. As usual so much meat, I need to go back and re-read it.

I pretty much soak up all you do including your podcasts, love your personal-energetic-friendly-helpful style :)

Also, thanks for your encouragement. Your ‘tips’ are on my wall. I want to focus on Content+Social Marketing. Recently got the domain (what do you think of it?). Now to build up the blog/website, podcast, vids… so much to do, but one step at a time!



Chris C. Ducker March 12, 2013 at 12:16

Hey Eug

Thanks for the comment, bud.

I like to serve up a high-protein dish every now and then!!!

I’m flattered that you’d put anything to do with my content on a wall, close by to you. That’s so freakin’ awesome!

Baby steps, my man. Baby steps.

Keep rockin’!



Mike March 12, 2013 at 12:11

Hi Chris

Great content mate. I enjoy your deeper posts. Although I know its not your style you do them very well. This is a real keeper.




Chris C. Ducker March 12, 2013 at 12:13

Thanks, Mike. Appreciate the feedback.

They are tougher for me to put together, if I’m to be honest. Because I’m more of a talker, than a typer.

But, with writing my book recently, I’m enjoying the time at the keyboard a little more! :-)



John Colley March 12, 2013 at 16:11

Another very interesting and informative post. Thank you.
One question around Podcast Analytics. iTunes does not provide any analytics as it is essentially a link catalogue rather than a hosting service. I see that Pat Flynn uses for his podcast hosting and gets his analytics from there. I use which gives me free hosting and syndication (full disclosure – no financial relationship) and also enables me to get some analytics although not graphs like yours. So please, how do you host and generate your analytics? Cos if you can’t measure it, you can’t improve it.
I am going to do a round up blog on Podcasting which will include you, Pat and one or two other curated sources as well as my views on Podcasting Strategy and will let you know when that gets posted. Counting Down to the Mastermind in London…
best regards


Chris C. Ducker March 12, 2013 at 16:42

Hi John

I also also They are very reliable, the analytics are great and the different plans make it affordable for pretty much every type of podcaster – no financial connection for me, either!


I like to make this whole thing as simple as possible, and for me, the small amount I pay monthly ($25 a month, I think) is a no-brainer.

Look forward to checking out that round-up post, sounds like a solid idea.

London will be a blast. Thoroughly looking forward to it. What’s gonna be on the top of your agenda to discuss with the group? I’m curious!



Michael G. Ehlert April 6, 2013 at 05:10

Hello Chris, in case you still have a place left or someone will not show up for your London podcast please let me. I’m interested.


Chris C. Ducker April 6, 2013 at 18:52

Hi Michael

No problems. Just drop an email to my PA direct – jam [at] chrisducker [dot] com, and she’ll put you on the standby list!

Thanks for the interest.



Natalie Sisson March 12, 2013 at 20:44

Great stuff Chris and after finally meeting you in person tonight I can see how this was totally going to happen for you – you just make stuff happen and you do it right. Wish I’d read this when starting out a year ago – but now I get to share your wisdom to others doing the same.

Here’s to Top 25 this year for you!



Chris C. Ducker March 13, 2013 at 11:36

Thanks, Natalie. Nice of you to say so.

Hopefully that number isnt too far off. Either way, I’m having lots of fun!



John Colley March 13, 2013 at 14:56

Hey Chris
I agree that your Analytics are great and $25 a month is very reasonable. I have looked at Libsyn and am impressed by their flexible plan structures. I am sure you will agree that having choices and alternatives is good and I am always looking for different ways to do things online. My starting point is doing it for free and then upgrading when I identify specific features I want/need. Analytics is a good example of this.

As for London, I am interested in learning better integrated online marketing strategies for lead generation. I regard my online presence as an “integrated” ecosystem with different audiences consuming different content in different places in different ways. Think about a series of interlocking vein diagram Cirlces. How can this system be harnessed to create more business while being as efficient as possible.

What is on your agenda?

Best regards



Chris C. Ducker March 14, 2013 at 16:35

Great stuff, John.

You’ll find that I’m focusing mostly on the platform and the book this year. More in London, my man!!!

Lookin’ forward to it.



Lee Sheppard March 14, 2013 at 10:07

As normal Chris I look forward to your podcasts on my phone do to the actionable items within it. I have been going to quite a few meetups and your name comes up when ever we talk about podcasts. I would love to hear more from you possibly an podcast on subscriptions like Aweber and how people can start building there list from zero to HERO but not just building the list to get names rather building a list that is value to both the entrepreneur and the readers.

I myself am working on a list but aways get stuck on what I really should be saying to the people to keep there eyes on what I am doing.

Love the podcasts man keep up the GREAT info.


Chris C. Ducker March 14, 2013 at 16:36

Appreciate that, Lee.

Glad your enjoying the show – another episode just went live.

Stay tuned – got some AMAZING guests lined up!



Lindy - Kreative Haus March 28, 2013 at 01:47


Followed the Libsyn Tweet here this morning! I’m even more inspired to give podcasting a try. I’m off to take a peek at the mechanics of yours now. I have a quick question; if you record an episode, upload it to a site like Libsyn, then posted it on your blog with a link, could you also then upload it to YouTube with your graphic as a static visual as a video? Is that how your back-end process works too with uploading and linking? Then you update iTunes too? How much time do you spend per week on this?

Thanks so much!



Chris C. Ducker March 28, 2013 at 09:37

Thanks for commenting, Lindy.

Yes, you can absolutely upload your audio with a static image on YouTube, for sure. I’ve seen many do it.

Why not take it one step further (the extra work might be worth it) and put together some slides for it in Powerpoint or Keynote, and then do a screencapture recording, with the audio playing over the slides. You’ll have a slightly more interesting video – AND you’ll have some slides to post on, too.

I don’t do anything in relation to my podcasts, except record them. At that point my Virtual Team takes over. Editing the audio, uploading it, handing the show notes / post and then I have my US-based VA do the full transcription, too. Productivity, baby… :-)

Whats your podcast going to be about?



Lindy - Kreative Haus March 29, 2013 at 01:00


Thank you for your response. I’m not sure I can afford a VA at this time, but it’s something to look into. Here is what I’ve developed so far, and I’ve purchased the domain and started my hosting at Libsyn, but will be linking from my website,

My podcast is called “Kreative FM”. It will be a laid back show and explore all things creative, cool, interesting, funny and inspirational – according to me. I aim to talk a lot about creativity, inspiration, writing, books, music, culture, entrepreneurship, small business, marketing, publicity, events, travel, outdoor recreation, stellar stumbles, typewriters, record players, adventures of a full house and more – but don’t expect the voice of a professional expert or ‘thought leader’. This will be unpolished, authentic entertainment for the pure fun of it! I hope to speak to many funny people and find out what creative pursuits they are passionate about.

I’ll be taking your advice and recording and posting several posts in a group to launch. #1 will be an intro message. #2 will be with a Norwegian rock band, Tainted Souls, which we’ll be seeing in concert when we’re there next week. It will be for added publicity for them and fun for me. I hope to record great audio while in Norway. I don’t want to spend a lot of time editing the audio though.

Let me know if you have any ideas for me in this pursuit. Email me and I’d love to get your ideas!



Chris C. Ducker March 29, 2013 at 12:53


Work hard – create some amazing content and I’m sure that you’ll be well on your way to rockin’ it with the new show.

I look forward to checking it out.



Ileane March 29, 2013 at 18:52

Hi Chris! Nice to meet you. I found out about your podcast from your interview with Joey Kissimmee and since then I listened to loads of your other interviews.

Congrats on your success with getting lots of attention in the iTunes store.

I have a podcast but I haven’t made it to new and noteworthy yet. It’s great for growing your audience, but I happy to be podcasting even without the recognition from iTunes.

On my blog and social networks I share tips about blogging, podcasting and using YouTube. I love using the podcasting format to answer FAQ’s and it’s such a handy tool to give people a way to consume content on the go. I listen in the car on my way in to work and you can bet I’m be downloading your show so that you and your guests can keep me company on my daily commute too.



Chris C. Ducker March 31, 2013 at 18:37

That’s awesome, Ileane!

Thanks so much for the kind words and congrats on your own success, too. I’m stoked that you’re so into podcasting.

It’s great fun!!!

Stay tuned.



Eric Bricmont March 31, 2013 at 17:47

Hello Chris,

I found the article fascinating and have subscribed to your podcast. Just getting my teeth sunk in and have some catching up to do this weekend. I’m a partner in a start up podcast channel. We have two thus far, Nerds on History and Nerds on Film. Both are reviewd well in iTunes and Sticher Radio, Nerds on History even made it in New and Noteworthy.

The only problem we’ve got is that we seem to have plateaued. After going strong for the past 6 months we have stop growing steadily. Any advice you could give us to breath new life and help people find us would be great. Keep going strong and congratulations on your sucsess.


Chris C. Ducker March 31, 2013 at 18:34

Hi Eric

How frequently are you publishing new content?

Solo talks, or interviews? How many episodes so far?

Let me know and I’ll see what ideas I can come up with for you.



Jennifer Cunningham April 1, 2013 at 12:47

This is a great step by step in podcasting. The eight week window made the article even more important. I didn’t know there was a window and the genius of the downloads.


Chris C. Ducker April 1, 2013 at 13:08

Awesome. Glad you enjoyed it, Jennifer.

Whats YOUR podcast about? I’d love to check it out… if it’s live already.



Justice Wordlaw IV April 8, 2013 at 00:11

Really great blog post Chris. I know this year I want to add podcasting to my marketing strategy this year and really dig deep into it. Did you write a blog post on the equipement or how you’re doing your podcasting? For me this would be entirely new and looking for resources for equipment and such.


Chris C. Ducker April 8, 2013 at 17:40

Thanks, Justice.

Glad you enjoyed the post – and I’m stoked that you’re thinking of putting together a podcast of your own. That’s awesome.

Good luck with it, and let me know when it’s live – I’d love to check it out.



Justice Wordlaw IV April 8, 2013 at 22:17

Thanks Chris I’m going to check it out.


Colin Gray April 14, 2013 at 08:56

Hey Chris, golden info there, cheers!

One question, really interested to know what you’re using to collect those download stats? I’m finding it hard to figure out downloads on my self-hosted Wordpress blog. It’s set up for podcasting and uses google analytics, but that doesn’t track downloads through iTunes or the like. What do you use to track that?



Chris C. Ducker April 15, 2013 at 15:46

I get the stats direct from my audio server peeps, Libsyn.

They are great! Check ‘em out, Colin.



Padraig OSullivan April 24, 2013 at 13:59

Great information Chris, especially the roadmap and exact strategy.
Really helpful,



Chris C. Ducker April 25, 2013 at 17:27


Thanks for the comment and the kind words – they are much appreciated.

Happy that the post was helpful for you.



Scott Blair June 21, 2013 at 09:16

I am looking at a guy who passed me in the New and Noteworthy section this week. He is a famous “preacher” but I see episodes dated at least back to 8/12 (10 months). I thought you could only be featured in the N&N for 8 weeks? How did he get back in?


Chris C. Ducker June 21, 2013 at 13:38

Hmmm… Thats got me stumped.

How strange. Perhaps they’ve done something to re-list themselves or something.

I’ll see if I can have one of my VA’s dig up some info on it.



Conor August 22, 2013 at 17:27

Hi Chris, great article.

I have a podcast and it regularly does well in the sports and recreation in Ireland. I am just wondering if you could tell me what program you used to view the downloads, etc?

Apologies if you mentioned it and I missed it.




Chris C. Ducker August 22, 2013 at 23:42

It’s not a program, instead it’s my podcast sever provider –

Check ‘em out, Conor – I think you’ll like them!



Anthony Presotto September 11, 2013 at 14:43

Just saying hi Chris, I have spent the last week going over your website, and devouring your podcasts. I am launching my new site, and you have really given me great information on what to do and not do. I am also wanting to launch a podcast but after reading this article I am going to hold off until I have ample shows up to plan a really successful launch. Thanks every so much again!


Chris C. Ducker September 11, 2013 at 21:59

Hi Anthony

I love getting comments like this. THANK YOU for enjoying the stuff I put out, but more importantly for taking ACTION!

THAT, right there, is the difference at the end of the day.

Good thinking on the podcast launch. Focus on that blog of yours, my man – which looks great. I love the large image from a branding perspective. Great stuff!

Stay tuned.



Dave Jackson September 26, 2013 at 07:26

I had a client who had 7 downloads of episode 1. He then got into new and noteable, and he went over 200 for the next episode. I had another client that went from hundreds to thousands of downloads (it depends on your topic). For the record you can get into the new and noteworthy section after 8 weeks (if your name is Brian Gumble).


Chris C. Ducker September 26, 2013 at 15:19

Great stuff, Dave.

Glad to hear that people you know are doing so well with their podcast! Good job to you, for helping them there, too.



Themis October 16, 2013 at 03:49

Hi, your article is great! I just submit my podcast in the iTunes Store and i don’t know how to upload an image for it. Can you help me?

Thank You


Chris C. Ducker October 17, 2013 at 15:22

You should be able to do that via the BluBurry plugin, if thats what you’re using to publish.



Aaron H. November 24, 2013 at 16:38

Wow. Thank you for this article. The information at the end of the article is what I needed. I’m certainly going to create more content every month. I used to stick with 2 episodes a month, but now I’m going to try for 4. I’m in this for the long haul.



Chris C. Ducker November 26, 2013 at 00:49

Rock on…

Thanks for the comment, Aaron. Stay tuned, man.



Jimmy December 3, 2013 at 10:19

Great read Chris. What do you use to monitor downloads/subscribers? I just use feedburner.


Chris C. Ducker December 4, 2013 at 21:04

Hi Jimmy

All of that is provided by Libsyn. My hosting provider. Check ‘em out. They’re solid.



kathleen Gage April 6, 2014 at 02:18

Wonderful post. Thanks for sharing the “behind the scenes” information on how you launched. I especially appreciate the mention of frequency. This is so essential to a highly visible position.


Chris C. Ducker April 7, 2014 at 22:36

Glad to help, Kathleen.



George April 17, 2014 at 09:07

Thank you for this post, Chris. This is very relevant to me since my podcast went online very recently. I appreciate you showing that it is possible and doable to get to the top of the list.


Chris C. Ducker April 17, 2014 at 21:05

Great to hear that it came at a good time for you, George.

Stay tuned, and good luck with the new show!



Jimmy Smith April 20, 2014 at 22:07

Here’s a challenge for your Chris. I followed your guide over the past few months to get my podcast ranked. I published content daily at the start, even made a similar podcast icon. I got a ton of 4 or 5 star reviews within the first week and NOTHING.
I didn’t make the trendy list and my podcast still ranks below podcasts that don’t even publish often. I have 35 positive reviews and there’s podcasts on the new and noteworthy with one review. What gives? If I post the link, can you check into it?


Chris C. Ducker April 21, 2014 at 14:17

Hey Jimmy.

It looks to me as though your download numbers might not be quite high enough to break the listings. Having reviews is one thing, but the majority of the listings come from download numbers. How are your downloads looking?

Feel free to post the link – but, I’d look at that downloads first – if you’re not averaging at least a thousand or so day, I’d say thats where your problem is.



Jimmy Smith May 2, 2014 at 02:34

Hey Chris,
Thanks for your help. It’s weird to me though. I got 15 or 20 reviews, due to my private email list, within 48 hours and I never got to the new and noteworthy section.

I use feedburner, I’m not convinced how reliable it is. Any feedback on that?

Could it be tech issue such as delivering the podcast to itunes?

Here’s my link.


Chris C. Ducker May 8, 2014 at 17:35

It’s not so much about reviews. But download numbers.

If you emailed your list and only 15 to 20 people visited / reviewed, that certainly wouldn’t be enough, I believe. If it’s playing okay in iTunes, I doubt its a tech issue.

Trying giving it some solid pushes on social media and see if that helps.


Fei November 29, 2014 at 03:46

Hi Chris,

Really like the post and comments from everyone. It’s been a while so I’d like to revive the post a little more. I started my own podcast called feisworld. Would love to get your thoughts on it to see if there’re are obvious changes I should consider.

Thank you!


sajjadanik January 23, 2015 at 04:56

Hey Chris, i have just started doing podcasting to get more exposure for my website. I was searching for more resources on podcasting and found this article. I am currently uploading my podcasts on soundcloud. And using just the title of my podcast on a white sheet using paint and using it as the featured image for the podcast. Do you think i should upload these same podcasts on itunes? will there be any problem? Some people are saying that i should use high quality graphics as the cover image of my podcast. What do you think?


Chris C. Ducker January 23, 2015 at 07:41

You can use the feed from Soundcloud to sync with iTunes – no need to upload the files again. I’m not sure exactly how to do it, but I know it is certainly possible. Perhaps ask Soundcloud support for some help, or maybe do a simple Google search – it IS do-able.

Your podcast artwork should POP. It should stand out. Individual podcast episode art can be as fancy, or non-fancy as you want it to be, however. Hope that helps.


sajjadanik January 30, 2015 at 01:31

Thanks for the reply. Appreciate it. Looking forward to more articles on podcasting. If possible post one regarding how to SEO a podcast on soundcloud.
Keep up the good work :-)


Leave a Comment

Previous post:

Next post: