NBP025 – How To Market a New York Times Bestseller, with Jay Baer

by Chris C. Ducker · 17 comments

Chris Ducker and Jay Baer with Jay's NYT Bestseller Book "Youtility"

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Book marketing is a topic that has come up a lot for me lately. As many of you know, I currently wrapped a book, that will be traditionally published in April next year.

Earlier this year, I interviewed Farnoosh Brock about her book on juicing, and her grassroots approach to marketing it – which worked very well for her. This time you will hear a different approach – a mix of old and new techniques, with some long-term brand building as the backbone.

In this interview, I talk with Jay Baer about his well-planned book marketing campaign, and how he made it to the New York Times bestseller list. This is some very useful stuff, so get your notepads ready!

In this episode, you’ll learn about:

  • Why using unorthodox book marketing techniques can work in your favour.
  • How you can build awareness long before your book is released.
  • The criteria for hitting the NYT bestseller list.
  • How to utilize your community to make your book go viral.
  • Why hiring a publicist is still a good idea in the new business economy.
  • How to use re-targeting to your advantage.
  • Much, much more!

Items mentioned in this episode:

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The two book marketing interviews I have done recently have several common themes. Both authors found their communities to be a great resource for helping them market the books and make them go viral.

Another common theme is building a strong personal brand in relation to the subject the author is writing about, before launching the book. These parallels are not coincidences, but rather parts of a larger trend I like to call P2P – the ‘people to people’ approach to marketing.

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I want to hear from you guys – what are some book marketing mysteries you’d love to solve for yourself? Are any of you writing a book, and what is your plan for marketing it? Post in the comments below!

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