#NewBusiness Chit-Chat: Legacy. How Do You Want To Be Remembered?

by Chris C. Ducker · 29 comments

I’ve been thinking a lot recently about what I want my legacy to be. What do I want people to say about me when I’m gone?

What kind of influence will I have on my kids, in regards to how they create opportunities and shape their own lives?

A little morbid, perhaps – but, lets face it… We’re all only here for a certain period of time, right?! Are we happy to just waffle through life, fundamentally wasting it? Or do we want to create something, do something that will make a difference – in any way. Doesn’t matter if it’s business related, or not.

In an effort to get to know you, my readers, viewers, visitors, etc., better than I already do (some of you more than others, obviously), I’d love to be able to hear from you on this topic. Ask yourself the following questions:

What do people say about me when I’m not in the room?

How do I want my loved ones to remember me when I’m gone?

What footprint do I want to leave in the lives of those that I meet?

Over the last few weeks I’ve received so many amazing messages from people that joined my free New Business Bootcamp course (you can, too, by clicking here!). It’s obvious that there are so many amazing people tuning into this site daily - thank you! Some of you have shared your goals and ideas, asked for advice, etc., and it’s been great interacting with you all.

Now, it’s time to get a little more serious, however.

Our Legacy – Our Vision – Our Focus

Why have I been on this ‘legacy’ tip for the last few weeks? I’m a father of three amazing kids (as you can see). I’ve also got an awesome wife and I’ve been blessed with a couple of thriving businesses, as well as other opportunities that frequently pop up. I believe these things are all interwoven. They all exist and thrive because of each other.

It’s all these things and more than allow me to continue to fine-tune my own vision. The vision that I have for my family, our businesses, as an entrepreneur, boss – you name it – all ultimately leading up to my legacy.

I’ve still not completley figured out exactly what I want my legacy to be. But, I know its important to me. It’s something that I’m going to continue to work on, as my Chief Definite Aim.

I think everyone should.

So, over to you – tell me what your legacy is. Your goals. Dreams. Aspirations. I’d love to get to know you better.

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{ 29 comments… read them below or add one }

Jamie Alexander October 11, 2012 at 17:33

Wow, I never realized you had a grown up family. Must have been your boyish good looks :) Congrats.

I’ve actually been thinking about this in the past week. I know lots of people say that with everything they comment on, but I’m being totally serious lol.

Anyway, my niche is getting people to wake up inside their dreams. Buddhists have been doing it thousands of years, but even though it’s been around in the western world it’s still not a big deal. I think it’s because it takes a while to learn and get good at.

I want to make it so quick and easy to learn that every single person in the world starts using lucid dreaming to not only have fun, but to change their life through reprogramming their subconscious mind, improving creativity, etc.

I basically want my name in the history books as the guy that made it possible for the masses. But I don’t want my name to be in the books so that everyone remembers me. I just want my future family to be proud when they look back and see their great-great-granddad actually done something special.

Good luck finding yours.


Chris C. Ducker October 11, 2012 at 18:34

Jamie – what an awesome way to kick-off the comments on this one!


Yep – my eldest is 17… I started young! :-)

Keep workin’ towards that goal, mate – it’s a fantastic one, to say the least.

Thanks for sharing.



Claire Lyell October 11, 2012 at 19:14

Hello Chris

This subject has been on my mind a lot recently… not least because of links to the Philippines, where families are so supportive of each other, where family businesses thrive, and where the community/family comes first…
As a mother raising her four children alone, I am even more preoccupied with the question, as the impact I leave on them and on the world is not diluted by anyone/thing else..

So, one thing I have promised myself and them is that I will do my best to leave a “family business” around them and behind me. They are keen to join in, and this may take many shapes or forms… might be a hotel/leadership development centre somewhere in Palawan, or it might be a large global brand of coconut-based ice cream for diabetics (no chemicals, artificial sweeteners, etc) (my youngest, Kitty, is diabetic, and the Philippines has taught me the value of coconut in blood sugar balance!), or it might be just the fact that my small business writing business is sufficient to make investments that make sense for now and for the future..
What IS important is to do it with integrity and a sense of purpose. I know that I have NEVER lied to a client, a supplier, a friend or family member.. and that is rare. I pay on time, deliver early and want to make sure that I am perceived as being a rare creature – an honorable one! In whatever I undertake!

Hope this does not sound too soapboxy….. I am serious in my ideas, but humorous in their implementation!
Thanks for asking this question, and giving us the chance to answer publicly…


Chris C. Ducker October 11, 2012 at 21:02

Soapboxy – :-) Made me smile.

Great stuff, Claire.

Keep it up – your attitude is no doubt contagious, along with your work ethic (hopefully!)

Stay tuned.



Jayne jenkins October 11, 2012 at 20:19

Good question. Love the photo.
You’re the 2nd person to slow me down to think
of this. That alone is movement in the right direction:

Jayne is a person of strong faith, Christian and spiritual
She is an advocate for healthy eating and listening to what your body
and 6th sense is trying to tell you
She is a yogi
She has a can do attitude that translates to others
She focusses on the Strengths of people and strives to
bring that out…..

Hows that for a start Chris?


Chris C. Ducker October 11, 2012 at 21:01

Love it.

I particularly like the ‘listening to your body’ (I’ve done plenty of that this year, post spine surgery!), and the ‘can do attitude’.

You are truly destined for on-going success! Well done.


PS. I checked your site and LOVED your welcome video on your blog. Excellent stuff! :-)


James Horton October 11, 2012 at 21:18

I actually spend a lot of time thinking about what I will leave behind, because my driving goal is to have made the world a better place for having been here.

I’ve had that goal for at least 20+ years now and it has changed on how I will achieve it. I have come to realize that you change the world one person at a time.

You start with you – your approach to life – your attitude.

You extend to your family. As a father (I’ve got 5 of my own and a step son) I guide my children, I educate them, I set an example for them. There I shape a legacy that I can ever be proud of – for they will each go forth into the world and accomplish beautiful things.

You then must reach out and help those who you can. I mean by this, anyone who is willing to try or reach for it. I used to really get hung up on helping someone I saw needed it, but it never worked in most cases. I learned, through hard experience, you can only help those who want to be helped. They have to want to be better or accomplish something that I have skills or talent to aid them in.

That lesson learned, I now focus on offering services and help to those who are already in motion. My partner and I are refining our newest business to launch soon, which will be aimed at helping entrepreneurs with organizing and such – which we’re really excited about, but its just a refinement of how we take the skills we have and offer them out to help someone else achieve their goals.

That, at least in my opinion, is how you change the world. One person at a time.


Chris C. Ducker October 12, 2012 at 12:58

Hi James

Welcome to the site – first time you’re commenting, I believe.

Really appreciate your insights and totally agree with you on reaching out to those that you can genuinely help. Congrats on doing such a great job as a father, too.

Looking forward to conversing with you more.



Adam @ Bootstrap Cafe October 11, 2012 at 23:01

Chris, I’m glad we’re focusing on ‘Things of Consequence’ (a favourite phrase of mine) .

I wondered for years what I could do to create a lasting Legacy for everyone, this is what I decided.

We have to Save The World, literally : the Environment is in immediate threat and rather than deny it we must act now. This is something all our kids will love us for.

Since I already work in the Energy industry in the UK I’m helping alternative energy suppliers and installers (Solar, Wind, Hydro) to really engage with prospective customers and really get Britain green. Believe me, I’ll use every marketing trick I can to get the message across and help companies really grasp the huge potential and importance of renewable energy.

It’s not the money that drives me, in fact initially it will adversely affect my business bottom line, but this is something we all have to address before it’s too late and I’m the Man to do it.

Plus, I’ve just started helping the renewable energy companies I deal with to spread their word effectively with the latest marketing techniques, which will entail some outsourcing (you and I have discussed this by Email already).

Thanks Chris.

Along with Glen at Viperchill, Pat at SPI and Tim at The Four Hour Work Week, you’ve really helped me understand key aspects of Marketing in the 21st Century, although I’m far from fluent in every aspect.

The more companies I can encourage to adopt green business, the more people I can help to run little home – based businesses like my own, with little to no commute and more time with people they love, the more good I’m doing.

And that will be my legacy.


Chris C. Ducker October 12, 2012 at 12:56

Honored to have been so important to your thought process and general planning, Adam.

And being mentioned in the same sentence as my buddies Pat and Glen, and then topped-off with Mr Ferriss, is awesome, too.

Thanks for all the support – and I love your take on money not being the driving factor. I’ve often said that starting a business just to make money is the quickest more sure way to make sure you fail. Gotta have that passion, baby!

Rock on.



Adam @ Bootstrap Cafe October 31, 2012 at 00:18

Aw Chris, you’re too humble. But I like that :)


Chris C. Ducker October 31, 2012 at 01:06

Hey, that’s the way I roll…



jack gately October 12, 2012 at 01:46

One of my disability law clients summed it up best when she hugged me after we won a hard-fought case- she smiled and said” I spoke with many others in your field before choosing you, but they simply thought of themselves as lawyers. You were the real deal- an attorney.” When I asked what she meant, she said “Perhaps you have forgotten, Jack, but to “attorn” means to stand for those who would otherwise stand alone. Long after you have left this world, the security and peace that you win for people like me will be your legacy, through the lives that you touched. “Chris, no fee could ever bring me as much pleasure and satisfaction as those words brought me last week. Perhaps she was right, perhaps that will be my legacy.


Chris C. Ducker October 12, 2012 at 12:54


Jack – that is truly amazing. You’ve just summed it all up right there, with this one comment.

I’m stoked for you. Well done.



Joel October 12, 2012 at 05:17

Hi Chris,
Sorry if this might be a tangent topic (family photos outside of Christmas do that to me), but when I was, you know- younger, contemplating having kids, I thought it it would be such a trip to enlighten them to progressive thinking, to balanced and proper ethics, teach them tolerance, the importance of helping others, how to compete, to survive – teach them my “moral legacy.”
When they miraculously arrived, I took that responsibility very seriously and applied myself to the task like there might be no tomorrow. And then something happened that changed me forever…
Instead of teaching them about the ways of the world, and my system of right, wrong or indifferent, THEY TAUGHT ME about what is really important. Could go on all night on what I’ve learned, suffice to give credit where its due.
Today I’m a pretty smart guy, when I remember to practice what I’ve learned raising them up to this point. Still have some good years ahead I hope before they graduate out of the house and leave my wife and I to get on with life, building on the common legacy we all contribute to on this planet.
Thanks for your post and openness to the amazing possibilities that are anyone’s, simply by listening to that quiet voice within, and then acting on the message.


Chris C. Ducker October 12, 2012 at 12:53

Indeed. And who would have thought that for all those years we were told that ‘hearing voices’ was the first sign to madness!!

I beg to differ – I reckon NOT hearing them is a major issue :-)

Especially for entrepreneurial types.

Thanks for the great comment, Joel.



Otiti October 12, 2012 at 05:21

You know, I wrote about this earlier this week in my journal. How I want to be known and how I’ll choose to show up in the world, things I considered thanks to Danielle LaPorte’s book The Fire Starter Sessions (is that a great book or is that a great book, right!?).

Here’s what I have so far: What do I want to be known for?

Soulful wisdom expressed as poetry. Luminous prose that stirs my tribe to action and meets their needs. Radiant posts that electrify and entertain. Epic shit that rocks the fuck out (it’s okay to cuss on here, right? hope so). Brilliant guides that shine a light on the gifts within each soul. Potent connections and relationships dazzling in their breadth and depth of intensity.

How do I want to show up in the world? How AM I going to show up in the world?

Confident. Radiant. Abundant. Lit up with smiles and good cheer. Loved + loving. Open.

‘Course, I already show up like that most of the time. :D


Chris C. Ducker October 12, 2012 at 12:52

Danielle’s book is brilliant. Love it. Picked it up last week and I’m almost done with it.

You sure are radiant… that’s for sure!



PS. Cursing is fine. Er, I am from London originally, remember…..?!?!!!


Nicola Duncan October 12, 2012 at 13:07

Hi Chris,

Big question. The best ones always are.

Strangely enough, I think what I want my legacy to be is changing as we speak. Over the past 5 or 6 years, I have worked on myself as a person, owned up to my patterns and demons, really building my story and glory from the inside out.

Recently I decided to launch myself into a new business and I find myself challenged once again by limiting beliefs and fear of rejection. Wish I could call these old friends, but they’re not and they’re really starting to sh*t me!

So what do I want to be known for right now?

For feeling fear, feeling crushed, crying my eyes out from time to time, having butterflies in my stomach and procrastinating endlessly – but then getting on with it anyway.
For conquering limiting beliefs.
For changing as a human being, painful as it is.
And most of all, for not letting my ‘formative’ years define me, rather letting my ‘reformative’ ones speak for who I really am.

I think that’s big enough for now :-)

Have a great weekend and tell your children every single day, in every single way, how loved they are, how special, beautiful and unique they are and that they can be whoever they want to be – unconditionally.



Chris C. Ducker October 12, 2012 at 19:20

Hi Nicola

Firstly, thanks for sharing – so cool of you.

Secondly – stick with it. Seriously. You say you’ve come a long way, but here you are feeling overwhelm with the new business that you’ve recently started.

That is absolutely FINE. We all feel like that sometimes. Don’t sweat it, as the cool peeps say! :-)

Just keep your head down, continue to help and inspire as little, or as much as you can, and provide VALUE.

If you do all those things, this new business will be just fine, I’m sure of it. And your legacy is will rockin’, too!



Michael Bryant October 12, 2012 at 19:12

Chris, excellent question. Love the personal transparency and the photo of your family.

Twenty five years ago I asked myself this question but the answer had more to do with prestige and power. I pursued that and almost lost my family.

After some radical life changes (and grace from from family) I am happy to say that I have strong relationships with all my children and my lovely spouse.

As I play with my Grandson I have often pondered that question. I have decided to leave a legacy of love. Love that is strong and focused on my families needs and their dreams. Love that helps my grandchildren believe in who they are. Love that takes time to listen and be there for friends. Love that reminds me to be friendly to the sales clerk at the grocery store.

Also love for the wilderness so that my children and grandchildren can enjoy the wild places of Canada as I have. To that end I have started to become involved in a organization that protects The Great Lakes.

Thanks again for the question. It was nice to start my Friday off with reflection on the past and hope for the future. You rock man.


Chris C. Ducker October 12, 2012 at 19:18

Nice insights yourself, man. And it’s so good to hear that you’ve done what you needed to in order to keep that family life happy and your life in general a happier one, than it was all those years ago.

It’s funny – sometimes the simplest questions can be the BIGGEST that we ever have to ask, and answer of ourselves.

Life is GRAND, isn’t it…

Have an amazing weekend, buddy.



Janet October 12, 2012 at 21:03

I think I meant to respond here or thought I already did. But this is a loaded question!

What is the difference between your legacy and your personal brand and how can they coexist?

I think the closer you get to “legacy” with who you are and what you’re known for (aka personal brand identity), you’re on your way!

My legacy is similar to Otiti’s.

I’m on a biz course that talks about your purpose and here’s a metaphor I came up with:

I am a [lightbulb] for people to [find their a-ha’s, brand personality, mission/vision and SHINE ON.]

I am a butterfly transforming and metamorphosing women in their businesses so that they can create, evolve and shine on to make a more beautiful world.

I think my legacy lies in the intersections of design/creativity, branding, and intuitive guidance through following your heart and living the life you’re meant to live, marching to your own beat!


Chris C. Ducker October 15, 2012 at 20:38

Hi Janet

Great thoughts here… What course are you currently taking? Sounds interesting – please share. If you’d like, of course.

Thanks for the comment, as always.



Deborah Lange October 14, 2012 at 20:50

Great question.
What I had always wanted to do was to nurture my sons into peaceful, gentle young men and I am proud to say that I have done that. Although what was from their inner nature and how much environment and nurture, I don’t know.

The youngest son David Dixon, co-founded a not for profit http://www.onegirl.org.au which I also volunteer for, which raises awareness of the 60 million girls who do not have access to education and sponsors girls in rural areas of Sierra Leone to go to school. I am a very proud Mum!
The other son Mykel, is a musician, poet and storyteller who sings about love and relationships and making the world a better place. Both sons are living their dreams, doing what they love. That is what I always wanted for them.

I am so inspired by young people today!!

My legacy now is to help other people live their dreams free from the constraints of social norms, society’s and family conditioning. So that if a lawyer decides he or she really has a passion for photography and leaves law for photography or someone who is constrained by fears overcomes them to create what they want well I will feel I have created a legacy.
The more people we have in this world who have healed their inner fears, false beliefs, unconscious demons and can act from the intent to be loving to themselves, others, their families and communities and the planet the better the world will be. I am very optimistic that we can do it. With our global aging population I see that there is a great opportunity to help people in mid life to create new lives that they have always wanted to live but have been too stuck in our social conditioning to have the freedom to really express their heart’s desire. I want to help them be able to do that.
After caring for my Mother and father until their passing at home, I now have the freedom to create a new business.
so thanks Chris that question has helped me focus.


Chris C. Ducker October 15, 2012 at 20:40

You are more than welcome, Deb.

Hey – I featured you in a tweet / Facebook status update last week. Check it out here:


Thanks so MUCH for all the support and love you’ve shown for the stuff I’m doing online – really appreciate it.

Your children sound amazing. Would love to meet them someday…




Carole Baskin October 27, 2012 at 05:29

I intend to end the trade in big cats as pets, props and for their parts. It started in 1992 with the rescue of a bobcat from taxidermists and Big Cat Rescue is now the world’s largest accredited sanctuary that is dedicated entirely to exotic cats. Public sentiment is changing for the good thanks to so many like minded people working toward this goal.


Chris C. Ducker October 27, 2012 at 10:44

Now, THAT’S a legacy to leave behind.

Love it!

Congrats, Carole.



Keller Coleman October 27, 2012 at 10:48

My legacy will be how we helped many children go to college who couldn’t afford to go. Also, the ones who didn’t want to go how we showed them how to start their own business and how to succeed in life.

That will be my entire legacy of my life.

thanks for this post.


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