3 Fast and Easy Ways to Kick-Start the Growth of Your Business!

by Chris C. Ducker · 18 comments

Business growth is one of those terms that is thrown around a lot nowadays. For me, this used to simply mean increasing revenue.

As a business owner myself, I’m focused. My eyes are ‘on the prize’.

However, in my pursuit to continue to grow my own businesses, and start-up new ones – I have come to a realization. Actually a few… And I’d like to share these three quick tips that I hope you seriously consider taking on board, so that you can start growing your business a little faster in today’s market.

#1 – Give Stuff Away for Free!

Giving something of great value away for absolutely nothing is huge in today’s market. In his book ‘World Wide Rave’, author David Meerman Scott talks about creating a trigger that encourages people to share something, anything, with others – and people will naturally arrive at your doorstep. I followed his advice, wrote a number of free eBooks, and they’ve since been downloaded by over 15,000 people collectively – and I know for a fact that many, many people have passed them on to other people, and so – my own personal little World Wide Rave began, and is still if full swing!

Create something of massively high value. Something that you would SELL, to make money. And then simply give it away, baby!

#2 – Innovate, Don’t Duplicate!

Nobody likes a copy-cat! Seriously. Nobody. I spoke about this recently. Think about it – you’ve seen products or even service related companies before in the past, that have blatantly ripped off someone else’s idea… right? I know I have, and I have even had it happen to me, too!

Copying or duplicating someone else’s idea might, in the short-term make you a little cash, but long-term? Forgeddaboutit!!! (said in a Tony Soprano voice!).

To grow your business proactively, and with long-term in mind, you must be seen to be doing something differently. Or, at least doing something that other people are doing in a totally different way – whatever that may be.

If someone else has a dog walking company that is doing well, and you’re also passionate about walking dogs – by all means, start a dog walking company, too. But, perhaps add a little spice into the whole thing and promise ‘doggie aerobics’ as part of your sales package, or something similar. Business growth is about being different. Standing out. Making things happen on your own terms… and most importantly - its about PASSION!

Share the Tweetable:
Passion to help people! It’s the most important factor that’ll lead you to beat the competition! [Tweet This!]

#3 – Build a Personal Brand!

People want to do business with other people. Seriously. This is something that I go into quite a bit of detail on in my 7-Day ‘New Business’ Bootcamp – and for good reason.

The way we build and marketing our companies has changed drastically. We can build credibility, authority and genuinely help our prospective customers by solving problems for them, and inspiring them in different ways, in relation to what we can provide to them.

Getting active on social media channels, recording helpful ‘How To’ videos and uploading them to YouTube, even creating a podcast are all great ways to help people, and build a brand for yourself and your business.

It’s golden! Build a personal brand, people!

What ideas can you come up with to growing a business fast and without massive cost in today’s market? The best idea will get a special mention in a video I’m gonna be shooting on the subject next week!

Join My New Business Bootcamp for Free!

I'LL SHOW YOU HOW TO START, RUN, & GROW A BUSINESS IN THE 21ST CENTURY

  • Utilize the Power of Blogging in Business
  • Grow Your Empire Through Outsourcing
  • Attract Customers with Videos & Podcasts

{ 18 comments… read them below or add one }

diamantis November 2, 2012 at 23:48

hassle. then hassle more . :)

be healthy and smile. ( actually smile is also a good strategy )

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Chris C. Ducker November 5, 2012 at 12:42

Hi Diamantis

I believe you mean, hustle, right..?! But, hey – hassling people is also a great way to grow a business – as long as the hassling is done in the right way!
:-)

C

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diamantis November 5, 2012 at 14:06

that was quite embarrassing … Sure I meant hustle .

And lets all agree that we should try to grow our business WITHOUT annoying people.

don’t know if that comment was any good but at least it had a little entertainment value.

have a nice day …

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Chris C. Ducker November 5, 2012 at 15:12

LOL

Nice comeback, my man!!!
:-)

C

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Daniel Hayes November 5, 2012 at 23:32

One of my favorite movies, The Hassler…with Jackie Gleason and Paul Newman! ;)

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Chris C. Ducker November 6, 2012 at 11:36

You could, perhaps of started something off here, Daniel! A couple I can come up with quickly:

Kung Fu Hassle
Hassle and Flow
:-)

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Nate Anglin November 6, 2012 at 00:57

Chris,

We hear it over and over again that theirs a paradigm shift in business. It is now based on relationships and away from clients just as a number / value. You can’t do this with out having a personal brand to show your customers that you are human just like them. We feel and theirs much more to us than just $. It still amazes me how so many companies get this wrong. It’s unfortunate but I can’t complain when our competitors act like this as we just reap the reward.

Great post…thank you!

P.S. Enjoy Disneyland. I live in Orlando, FL so me and Mickey are cousins.

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Chris C. Ducker November 6, 2012 at 11:37

Thanks, Nate.

Disneyland HK was great fun.

Isn’t it great when you see competitors making HUGE errors, and you think to yourself “Keep doing it, please!!!”.

Glad you enjoyed this quick post.

C

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Nate Anglin November 9, 2012 at 11:02

Yes, I think that every time. After taking control of the company, my first goal was to increase customer retention. We just wrote an article on this as well. It can be annoying since we are the customer who is treated bad some of the times, but I take a deep breath and tell them to bring it on and treat all their customers like this…they’ll end up at my front door.

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Chris C. Ducker November 9, 2012 at 13:00

Boom!

Bring it on… Love the go-get-it / come-get-it attitude, Nate.

Keep rockin’, man.

C

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Enter November 6, 2012 at 08:02

i’m not really a bidniz person. i’m here to watch & learn. anyways the subject…. how, ’bout join a useful group/organization/conferences/rotary club that fosters camaraderie for the industry one is in. adopt a religion but then again they run the gamut from joining a charity or a soup kitchen who knows who you can befriend maybe the wife of someone powerful or the person of interest itself. throw a party – its a nice way to widen ones circle of friends, bff’s & frenemy’s. gate crash a party you’d be wonderfully surprise who you would befriend for life. i had a friend who always had an e-mail tag @ the bottom & it says something like “you have a problem? why didn’t you say so, that’s called everybody & they meet @ the bar.” if you live in a big city the bar truly is a solution to most or all of your life’s problem(s). its amazing the degrees of connections people have. in nature all animals gather around the watering hole. amongst the humans or seemingly human looking gathers in the bar even the high & mighty need a drink sometime.

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Chris C. Ducker November 6, 2012 at 11:39

Hi Enter

Love the throwing of a party idea – as long as the guest list is thought out properly, obviously.

Thanks for dropping by and sharing…

C

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Alex B. (@DreamJobGuy) November 6, 2012 at 11:35

Chris,

Great suggestions here, and ones I certainly plan to apply, TODAY! :)

Thanks again friend for such great tips!

All the best,
-Alex

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Darlene Cary November 7, 2012 at 00:32

#2 Really hit home. Passion is what breeds innovation. All part of the 21st century business. Building widgets just to build mediocre widgets just doesn’t cut it anymore.

Whoever is reading this and hasn’t signed up for Chris’ free 7 Day Business Bootcamp, do so now (unsolicited recommendation).

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Chris C. Ducker November 7, 2012 at 01:23

Ah… thats so nice of you, Darlene. Thank you for the plug!

Glad you enjoyed the post AND the Bootcamp!

Stay tuned. Exciting things are coming…

C

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Carole Baskin November 7, 2012 at 06:20

Something we have done to increase our business revenue at Big Cat Rescue is to help other sanctuaries. We share all of our tips, tricks and resources with other accredited sanctuaries because we subscribe to the abundance mentality. Even though we are competitors for donations, we have found that by helping others, without looking for anything from them in return, has caught the attention of the Universe and means abundance for our cats.

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Chris C. Ducker November 7, 2012 at 14:19

Love this cross-helping / abundance mindset. Excellent – especially in such a worthwhile industry / niche.

Good for you, and your competitors, Carole!!!

Great work.

C

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Felix Albutra November 7, 2012 at 20:44

Hi Chris,

This is what I need but I am still working on the first step. Thanks for the idea. I really appreciate. Don’t be a Copy Cat. Ouch! I admit and it really hit me. Anyway, it helps a lot.

- Felix

Reply

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