The Importance of Innovation in Business and Why You Need to Get Busy – NOW!

by Chris C. Ducker · 27 comments

Importance of Innovation in BusinessOver the last month or so the importance of innovation in business has become more and more obvious to me.

I’ve come across a handful of people either trying to completely copy one of my business models, duplicate my online content (from this blog), blatantly copy the design of my Facebook branding and even had someone rip footage from one of my YouTube videos, and include it in a video to promote their business elsewhere online!

I’m left thinking “Really? C’mon. Get original, already..!”.

I appreciate that its tough to come up with a ‘truly’ original ‘idea’ nowadays, but knowingly copying, or ripping off someone else’s idea, or business model is not gonna get you anywhere.

Knowing the type of people that read my blog, I’m sure we’re all in agreement on this point!

Benefits of Innovation in Business

It’s easy to copy what is seen as working in today’s market. It’s a tough game out there nowadays, and anything you can do to help kick-start your new business, blog, WebTV show, podcast, service, product or digital magazine in a positive manner is understandable.

However, I’m a big believer that the advantages of innovation in business go way beyond just doing well, or making money!

It’s about creating the right kind of persona as an entrepreneur. It’s about moving and shaking in the right circles. It’s about ‘killing it’ live on stage, in the boardroom, over the dining table, or on the golf course.

The benefits of being innovative in the way you startup, grow and develop your business far outweigh the benefits you’ll enjoy by simply copying someone else’s idea, or model.

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Why is Innovation Important in Business?

Why shouldn’t it be? Why is it important that you water indoor plants daily; that you keep the tempreature of your tropical aquarium at the right setting; that you workout regularly?

Since I launched this new site, just 6 weeks ago, I’ve taken the following steps to stand out from the crowd, re-brand myself and generally make a statement:

  • The site is 100% customized – there is no other site out there like it.
  • I created a 7-Day Bootcamp course to help reenforce my entrepreneurial philosophies on building businesses in the 21st century.
  • Backing it all up, I launched the New Business Manifesto, along with a customized video to help promote it.
  • I’ve provided free website critiques, as well as replied to every single comment posted on the blog.
  • My Facebook page has grown at an awesome pace, down to my interaction and giveaways.
  • Plus much more!

I feel good about making these moves, and I have a lot more planned in the next few months, too.

Advantages of Innovation in Business

It’s easy for me to rant and rave a little about this – and don’t get me wrong, I’ve got this! I’m not all that concerned by any of it – but, I do see this trend of cutting corners, copying, etc. developing more and more nowadays, which is why I decided to create this post on the subject.

As an entrepreneurial network, we need to respect original ideas, business processes, market concepts and so on. If we don’t we leave ourselves wide open to being spanked ourselves – probably when we’re doing well, and it’s really going to sting!

And here’s the thing… Exactly how innovation helps business, depends on your business model. 

If you’re running an online business, creating mobile apps or selling informational products via your blog, being seen as an innovative sort will help you immensely, of course.

If you own a pet store, then you might not have to be SEEN as an innovative person, but if you can inject a certain amount of innovation into the way you market and promote your business in the local community, not only will you get more business, but you’ll also be respected as a local entrepreneur.


There are always going to be those that copy and duplicate what you have done, because you’ve done okay for yourself doing it. Get over it. Life goes on.

The big difference between those business owners that continue to crush it, and those that merely taste ‘the crush’ (is there such a term?! well, there is now!), is how you conduct yourself in business. How you promote, market, sell and look after your customers.

Get busy being innovative my friends. Stand out for the right reasons, and the rewards will come to you over and over again…

What do you think about the role of innovation in business? Do you place the right amount of focus on the importance of innovation in business, when it comes to your own activities? I’d love to know your feelings on this important subject. Comment below.

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{ 27 comments… read them below or add one }

diamantis October 30, 2012 at 01:47

Hi chris !

Wasssup ?

If you live in a part of the world that unemployment is at least 25% and your income is decreased while the taxes are through the roof and you don’t innovate , you’re done.

I am trying to leapfrog my peers ( I am a civil engineer and I help people get licenses for their stores ) doing stuff online that few people do here. Furthermore I spotted a gap in the market and that is marketing . My clients , which are small businesses , don’t know how to market themselves and their products.

So the plan is to help them with the license AND the marketing. Or just the marketing if they already have a running business.

In order to become the go-to guy for marketing I’ve built a site , a podcast is on the way and I will interview local businessman for a youtube channel . I have a lot of connections from my existing occupation so it will be easy for me to talk to important members of the local community.

Anyway that’s my story. I think it is enough innovation for one guy. :)

Thanks for hearing me. I say things like podcast or SEO and people that surround me scratch their heads. It is good to know that someone gets it , even though he or she may be a couple of continents away. That’s the power of the web.

That was a long one , wasn’t it ?

Be healthy and smile !


Chris C. Ducker October 30, 2012 at 11:53

You clearly know the importance of innovation in a local market, Diamantis.

Good for you for getting out there and making things happen – I LOVE THAT!!!

Dude, I still get people looking strange at me when I mentioning podcasting, too – crazy to think in this day and age, but it happens… All the time.

Keep rockin’ the game. You’re changing it… slowly, but surely.



Jamie Alexander October 30, 2012 at 21:39

You’ve no idea the number of times I see someone ask a question about where to find ideas to write about, only for dozens of people to tell them to search in the archives of websites and put their own spin on it.

IMO, these are the people who will never make it big, or accomplish anything worthwhile over the long-term. They might make some quick bucks in the short-term, but they’ll never get past a certain level.

It’s such a shame, because if they just actually thought about doing something worthwhile they could do really well. Another problem is the fact they try to make money with something they know nothing about. I think I’ve said this before on here, but you should be writing from your head as much as possible rather than research everything.


Chris C. Ducker October 31, 2012 at 01:13


I hear you, Jamie and couldnt agree more.

I’ve also seen those types of posts and I’ve always thought to myself “Well, then I’ll just be saying what everyone else is saying, but a little different…”.

And as anyone that knows me well enough will tell you – that just aint my bag, baby!!! :-)

Appreciate your thoughts and comment, bud.



Stacey November 5, 2012 at 13:24

Hi Jamie, Chris

I somewhat agree with what your saying, but I think there is also a fine line between being inspired by something or someone, and straight up ripping from them.

I definitly look around the web space at my competitors to see what they are doing/saying. This is both to keep an eye on what they are doing, and also to be find ideas and inspiration that compliment my own. I’d say used the right way, imitation ( coupled with innovation) can help you navigate yourself to quicker and bigger success by doing what you know works?


Chris C. Ducker November 5, 2012 at 16:46

I’d agree, to a certain degree, Stacey, yes.

And like I said, its tough to be truly, completely original nowadays. Gaining inspiration is one thing (and a good thing – always), blatantly ripping an idea or business model off… is not – as I’m sure you’ll agree.

I feel this would make a great discussion point at ANY conference / event. :-)

Thanks for commenting.



Stacey November 7, 2012 at 23:48

Agreed….so where are you speaking next then ;-)


Kevin October 30, 2012 at 23:19

hey Chris, you are on point here. Innovation is important. And innovation for the right reasons is most important of all. Keep rockin it!


Chris C. Ducker October 31, 2012 at 01:09

I agree… Being original is one thing, but doing it to help further peoples dreams and aspirations, as well as solving problems for a mass market of any kind is even better!


Thanks for dropping by, Kevin.



Patrick Kearns October 30, 2012 at 23:20

I think what happens is people are always trying to do what’s easy. The hard part is getting in there and doing something unique. The good ones will and will be successful.


Chris C. Ducker October 31, 2012 at 01:07


Do whats easy… Couldn’t agree more. I love your insights on that point, Patrick.

You couldn’t be any more on the money, as far as I’m concerned.



Adam @ Bootstrap Cafe October 31, 2012 at 00:19

Bang on !

Chris, apparently great minds think alike ? Obviously this is B.S. since you’ve got the great mind and I somehow came up with the same opinion ; )

On my blog, in the right hand column intro it reads :

‘ Bootstrap Cafe forces innovation in business by restricting overheads to the barest minimum. We Rock ! On a budget .. ‘

Weird coincidence ..

Anyway, I’m also anti – ripping off anyone else’s ideas, sre many things have been done before, but we’re all innovative individuals so why not apply our own ideas and use our own voice?

P.S. been working feverishly on a little something of my own. I’ll flip it over to you in the next couple of days if that’s not asking too much?

P.P.S. why isn’t my gravatar image showing my ugly mug in these comments?




Chris C. Ducker October 31, 2012 at 01:05

Coincidence, indeed.

I promise – I didn’t copy you!!! :-)

Gravatar – no idea. Unless Wordpress have implemented changes on the last update, in regards to letting ugly mugs through the cracks!!!

Thanks for the comment and insights, mate.



John Lumb October 31, 2012 at 02:28

Hi Chris

I had a rather seismic crash and burn mentally, emotionally and financially , after going through an enforced laid back couple of years I am back! Innovating my to a new concept, I am putting together a hybrid conference/program that I know will be ripped off as soon as I get close to perfecting it ,so yeah it really does p*** you off ,BUT.

Just say a big hello to those who live on your shirt-tails thinking obsessively about you whilst you innovate, how good does that feeeeeeeeeeeeeeeeeeel

cool mind fresh Ideas


Chris C. Ducker October 31, 2012 at 11:32

Live on my shirt-tails… I like that, John.


You’re right though, these are the types of people that are doing this stuff. I mean, I appreciate followers, of course, but copycats I’m not a big fan of, as you can imagine, and no doubt see throughout this post.

I’m super happy with everyone here feeling the same way, too! Awesome community we’ve got building here.

Thanks for the comment.



Dan October 31, 2012 at 05:57

Common man the Facebook thing was a rip pivot and Jam!! ha


Chris C. Ducker October 31, 2012 at 11:30


Mate, you should have seen it (it’s been changed since I sent a friendly email!), it was brutally close to the mark!



Michael Bryant October 31, 2012 at 10:32

I was born to innovate and be a paradigm breaker but sometimes it gets lonely always being “out there”. Thank you for the inspiration to keep developing my own style.


Chris C. Ducker October 31, 2012 at 11:27

Gotta stick with your own style, buddy!

It’s the only one you’ve got… :-)



Tony Fiorillo October 31, 2012 at 22:10

Thanks for calling this issue out. As an established business owner who has just recently ventured into online marketing for my company, I can tell you it’s very frustrating trying to learn to navigate through the murky world of digital marketing. Most of what I find is advice from people that don’t have an actual product or service; just rebranding or regurgitating. Although I admire their initiative to make something happen, I usually find their methods conflict with what I deem to be best practices for me.
True, original, meaningful content is King! Instead of the SEO shortcuts, I’ll take the long road and hope it pays off.


Chris C. Ducker November 1, 2012 at 08:59

The Long road is usually a much less bumpy one, too.

TWEET: True, original, meaningful content is King! NOW, everyone!!!

Thanks for dropping by and enjoying the content, Tony – I really appreciate it.



Keller Coleman November 1, 2012 at 07:06

They can copy you, try to be like you, but when the rubber meets the road they can’t be you.

Fakes only last so long, so keep doing what you doing!

Trust me, over the long haul they won’t be around!

Have a good one. Keep it up. I admire you!!!!


Chris C. Ducker November 1, 2012 at 08:58

I hear ya loud and clear, buddy!

Keep rockin’, yourself, Keller.



anuj babbar November 1, 2012 at 22:26

It is amazing that you are handling your internet properties so amazingly well – like I see here that you are replying to each and every comment here. I am starting out with the new internet business lifestyle. I would want to hire a VA web developer who can take care of my social media platform designs including Facebook/Twitter/You Tube/word press website/basic app development/meetup/video editing and etc. i will take care of the interaction and content part. Can You Help? I don’t have a prior experience of hiring a virtual assistant & I am not from the US – currently in India.


Chris C. Ducker November 5, 2012 at 16:52

Hi Anuj

You HAVE TO reply to every comment, as far as I’m concerned. People take the time to read and then comment on what you put out, blanking their reactions, etc., wouldn’t be cool.

However, with that being said – I do hope that I get to a point where there are so many comments, that time will get in the way, and I will have to pick and choose those that I reply to. Until that time, however, you’ll see me replying to every one, for sure!

For any VA related questions / needs, you can check out my company Virtual Staff Finder.



Carole Baskin November 2, 2012 at 00:41

Imitation is the most sincere form of flattery, so take it as such. At Big Cat Rescue we have seen many people do the same thing with our content, (outright stealing it and trying to profit from it) but they never enjoy the same success that we do and in most cases it backfires on them and brings new supporters to us. I’ve really enjoyed your posts and videos and appreciate the time and thought that has gone into them.


Chris C. Ducker November 5, 2012 at 16:49

Thanks, Carole.

Happy that you’ve enjoyed the content thus far – stay tuned, lots more cool stuff coming soon – promise!



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