Going Virtual: How to Work with a Virtual Assistant to Manage Your Social Media

by Chris C. Ducker · 54 comments

socialthumbsupA while ago I started a series of posts called ‘Going Virtual’ here on the blog, where with each post I’m focusing on a specific topic when it comes to running a business in today’s marketplace, as well as whats possible when you team up with a virtual assistant to help you manage that particular aspect of your business and the types of tasks they can handle for you.

So far in the series we’ve looked at working with virtual staff to help you manage your blog, as well as marketing your blog and handling email for you. Today I’m going to show you how to work with a virtual assistant to manage your social media.

Why I Think Social Media is a Necessary Evil

In a recent online survey of more than 460 small business owners, proprietors and CEOs, 63% said that they spend 1-5 hours on social media every week. The rest are spending much more, with some business owners spending 21+ hours a week on social media alone – thats HALF of the normal working week – how are they getting anything else done?

That’s just it. They’re not.

If you are a small business owner, what could you possibly be doing on Facebook, or twitter for 21 hours? The vast majority of time spent on social media is unproductive and should be handed over to a virtual assistant for them to handle the scheduling and promotion, whilst you focus on the engagement side of things only.

This same survey, by Vertical Response, revealed that one in three small business owners want to spend less time on social media. And if you’re eyes are glued to this article right now, I’m assuming, pretty heavily, that you want the same thing.

Here’s the thing – except for Twitter, I’m not the biggest social media fan. For the exact reasons I’ve pointed about above. It sucks time away from the important things in life (not just business), and ultimately takes over certain times of your day – for whatever reason. I say ‘except twitter’ because I love how quickly and easily you can send a tweet, especially via the mobile app for the micro-blogging platform. I mean, how long can it take to send a 140 character message!?

But, once you get into Facebook, with all it’s bells and whistles, it’s a whole different ballgame. It’s very, very hard not to hop onto Facebook to update your page, and NOT click around to peoples profiles, check your newsfeed, click on a few ad’s that grab your attention and so on.

However, I have learned to appreciate what Facebook, Google+ and other social channels out there can do for a brand and a business, and instead of fighting it off, I’ve embraced it – but, in a smart, productive manner which leads me to this post and the tips contained herein.

Do You Have a Social Media Plan?

Businesses often fail in their social media efforts because they think it’s a good idea, but have no structure, or real commitment. ‘Where doing social media now!” they say. Really? Are you? Or, is social media doing YOU??!!!!

You are not going to build your online presence overnight, and purchasing Fiverr gigs for 10,000 useless Facebook likes is a silly idea. You need to create a social media plan—a checklist, which will detail your short and long-term goals, recurring tasks and the different milestones you want to achieve.

At the end of the day, whether you’re doing all this yourself, or working with a VA to handle the bulk of the work for you, you are investing your time, energy and resources into social media and, as a business owner you need to see some form of ROI. Wouldn’t you agree?

Not all social networks are worth your time. You need to evaluate which networks you will focus on based on your business. A photographer will use Instagram and Pinterest, whereas I focus on Facebook, Twitter and LinkedIn. You can still use these platforms but  I will not generate many leads for Virtual Staff Finder on Pinterest, so why would I spend my valuable time on there?

Giving Away the Keys to the Castle

We spoke about this a fair amount in the third instalment of this serious, where we discussed giving access to your email inbox to your VA, and the heart wrenching feelings that come along with ‘letting go’ of this type of thing as an entrepreneur, so Im not going to go into all that again now!

Bottom line – if you want to automate this stuff properly, you’ll need to give your VA access to your social media profiles / accounts.

There are a couple of ways to do this.

Firstly, share your login details with them. That means account username and passwords. You can do this safely with the help of Lastpass, or another password manager. Secondly, simply make them administrators of your social profiles. Please note that you can only currently do this (as far as I know) for:

  • Facebook Pages
  • LinkedIn Company Pages
  • Google+ Pages

If you want your VA tweeting on your behalf, yo can add them as a team member in Hootsuite to access your account and post across all of the major social networks. If you not familiar with Hootsuite, it’s a social media dashboard. The FREE version of Hootsuite will do if you’re starting out and not yet ready for complicated analytics and measurement. You can add up to five profiles. So that’s Twitter, LinkedIn, Google+ Page, Facebook profile, Facebook page.

However, with the FREE version, you can’t add someone as a team member. So you have to give your username and password if you want your VA to manage your social media using this tool. If you go PRO for just $8.99 a month, then you can add one team member. It’s a great tool and I use it all the time with my team.

Social Media Tasks for Your Virtual Assistant to Handle

Now, that you’ve got your VA setup with access, it’s important to give them an orientation on how you handle social media yourself. This will allow your VA to gain some insight into your thought processes and he/she will be able to take this into account when carrying out tasks.

To make this as easy as possible on both you, and your virtual staff, I’ve kept things simple here, but included all the most important social media tasks you should be engaging in.

In case you you’d prefer to watch me run through them, instead of read, I’ve put together another tutorial video for you, below:

1. Researching and Drafting Content - Social media is a content-driven environment. People expect you to churn out value, even at 140 characters. This is the reason why links and quotes are so popular whether on Facebook, or LinkedIn. They’re just so easy to digest.

Finding quotes, links and images that you can share can be quite time consuming. Enter the virtual assistant. Mine comes up with a list of prospective posts per week, sort of like a calendar, and I approve it. Once my VA gets the final posts, she then schedules them on Hootsuite at pre-determined times.

Important note on Facebook posts: I suggest that you ask your VA to use Facebook’s internal scheduling feature instead of Hootsuite. Facebook can have issues with third party apps, where posts scheduled using such tools actually get less exposure – so keep that in mind for the ‘big brother’ of social media.

Here’s the scheduling feature (see the little blue clock, bottom left?!):


And the confirmation of the scheduling taking place:


2. Monitoring and Engaging with Your Audience – One angry Tweet left unanswered can turn into a PR shitstorm. That is why public personalities and brands spend a lot of time and money on managing social media. Even Barack Obama is on Twitter with a cool 36.2 million followers!

This is where it’s really handy to have a VA as your wingman. They can help you set up alerts and feeds to monitor mentions of your name, your products and services, your brand, etc., across the internet.  You can use Tweetdeck, Google Alerts or even the cool service, Mention.net.


I love this service, as it sends an email to you (or your VA!) every day telling you who’s been mentioning you across the web. You simply click on the links to see what they said, and can react accordingly – if it’s a simple ‘thanks for mentioning me’, or ‘hey, lets talk and sort this out’. Excellent tool and free to get started with – although it limits the number of the mentions it tells you about, until you upgrade to the pro version.

If you’re using Hootsuite, create streams/feeds for certain keywords and @mentions and your VA can monitor things directly from within the dashboard, and handle things accordingly.

3. Building & Managing your Network – Ask your VA to follow / friend / connect with new people based on criteria. On Twitter, your VA will also need to unfollow people who aren’t active on Twitter, or appear to be spam.

One tool that can help your VA do this efficiently is ManageFiltter. This service allows you to unfollow people you’ve followed who; do not follow you back, are inactive, have no profile image, don’t speak English and much more.  It also allows you to follow several people with just a stroke of your hand, as well as filter and copy another person’s followers. You can also use the service to automatically follow people who followed you.

I recently did a huge purge on my Twitter account, and ended up with a much stronger looking profile from a social proof standpoint. Below you’ll see the before and after images – and I’m sure you’ll see very clearly what I mean. Not only that, but now my Twitter newsfeed only lists tweets from those that I really want to follow for whatever reason.

The numbers have changed a little since these screenshots were done, but you’ll get the point!


I had my VA use ManageFiltter to handle that task, and it took less than a day to complete!

Interaction is hugely important when it comes to social media, and sharing and commenting on content which is not your own is key to developing your network. Promote industry leaders in your niche (thus elevating and promoting your own profile). Keep a 70/30 rule and only link back to your own site three out of every ten shares. An overly promotional approach won’t go down well with your followers. This is where pictures, videos and quotes come in handy.

You may have seen some of my Facebook images recently which promote my brand by means of an image.

There are lots of different ways to encourage social interaction online. Along with my weekly planner template further down the post, here are some ideas to get you started, all of which can be handled by your virtual staff:

  • Post a ‘question of the week’ poll encouraging interaction.
  • Add a video from Youtube and comment.
  • Share relevant article or link in your niche.
  • Simple status update (Ex. “I like donuts on the weekend – what’s your treat to yourself?”).
  • Interaction on complimentary pages/comments/news feed monitoring.
  • Like pages in your niche.
  • Like and interact with the biggest names in your niche.
  • Inspirational and Funny Images and Quotes.
  • Thank new followers.
  • Interact with re-tweeters and replies.

4. Create Monthly Report on Metrics - For many small business owners, social media ROI is hard to measure, and I do agree. This is why you have to have goals, even when it comes to social media. You need to define your goals so you’ll know whether or not social media is working for you. Here are a few examples of social media goals that you can put in place and have your VA measure and keep track of:

  • Increase your Facebook likes by 40% in the next 3-months.
  • Get to 1000 Twitter followers by the end of the month.
  • Focus on building awareness of a landing page via twitter, with regular tweets through the month.
  • Have a certain Google+ status +1’d a minimum of 25 times.

To monitor your progress, you’ll need a metrics report drawn up by your VA every couple of weeks, or every month.  It’ll track likes, followers, RTs, @mentions, and link-backs, among other stats that you want to have handy to figure out where your social focus should be.

5. Keeping Your Social Media Profiles Up-To-Date - All social networks update their design. Facebook is now beta testing a Page design where the About section is overlaid on the cover photo. Twitter updated the profile design last year. YouTube just recently changed channel design to include cover art and a channel trailer.  These changes can pass you by if you’re not looking out for them.

You won’t have to “miss” these updates if you have a VA on top of things. I have talked about personal branding before (and will again!) and the importance of having a similar image across all networks so that people instantly recognize you and your service. Make sure this is complete for all social networks and the about pages are up to date.

6. Managing Your Facebook Ads - If you are planning on expanding your audience with Facebook Ads, then you can have you VA set up the Ad campaigns based on your criteria. Facebook allows you to zero down who you want to see your ads and it’s a powerful tool for connecting with your target audience.

Your VA can also track and report the results of the Ad campaigns. When working with paid advertisements it is important to split test with images and anchor text to determine which adds report the most impressions and generate the most leads/sales. Check out the first ever episode of the New Business Podcast with Facebook expert, Amy Porterfield for more Facebook tips and tricks!

7. Creating New Pages and Accounts - You can have your virtual assistant create a Facebook page for your business, or side projects. Many online entrepreneurs have more than one hustle (imagine that!!!), and this can mean a need for more than one account with different social networks. These take time to set up and new Twitter accounts also require you to set up, with a new e-mail address.

Why waste time doing this when you can have your VA do it?

8. Maintain a Social Media Weekly Planner - Keeping a weekly planner in place for your every day status updates is a good way to make sure that ‘something’ is going out on a daily basis. This doesn’t need to be too complex. Just pick the social platforms you are most active on (for me in Facebook, Twitter and Google+, as you can see below in the example image), and have your VA put ideas together for you.

Here’s an example of the type of thing you can put in place for your VA to manage:

Weekly Social Media Task Template

You can then have your VA gather the information and discuss it with them on a weekly, or monthly Skype chat.

9. Installing Apps on Your Facebook Page - If you want to spruce up your page, there’s an app for that! Facebook Apps can be a bit of a pain to install. Have your VA search for the apps you would like to have on your page and install them. You can have YouTube, Twitter, Instagram, Pinterest, LinkedIn and many more! I suggest having a Web Developer VA handle this task for you, if possible.

10. Run and Manage Social Competitions - This is a great way to get people sharing your content and connected to your social network. Make it something that will get people excited. Even a Kindle giveaway would generate a lot of hype for your brand. Try to make the contest involve something that engages people and go through how you want things promoted with your VA, so they know what to do, and what not to do (and promise!).

11. Handle Your Competitive Analysis - Keeping tabs on your competition is a big part of any successful business model and you should be gathering valuable information on what it is that your competitors are doing on social media.

Have they been growing faster than you? What are they sharing? Are they hosting competitions? These are all questions that you should be asking yourself. If your competitors are progressing more rapidly across their social media accounts, then you need to determine what their social media strategy is and replicate it better then they are doing. You can have your VA take screenshots of the biggest competitors in your niche and compare their growth with yours on a monthly basis, along with what it is they have been doing.


You can’t begin to imagine the freedom you will have when you stop spending hours on social media every day.

The problem with social media is that it sucks you in, like I said earlier. You can’t honestly say that every time you log into Facebook, you don’t get side-tracked and start browsing. People spend far too much time being unproductive when on social sites. This is not good business sense in the 21st century and the best way to solve this problem is to have your VA manage your social accounts, so you can focus on the money making aspects of your business.

Everybody’s strategy will be different when going virtual with their social media management. If you profit from Facebook Ad campaigns, or sell affiliate products via Twitter, then you are going to have a much more aggressive approach than someone who is building their brand for selling eBooks and info-products.

Clearly define exactly what it is that you are trying to achieve with your social media campaigns and then set goals and guidelines accordingly. You’re not paying your VA to potter around on social media, it is a part of your business strategy and should have measurable results.

Have your VA keep track of the statistics and watch your online presence grow with more engagement happening, as well as additional leads and potential customers coming through the marketing funnel at you.

What social media tasks are you handle right now that you could easily have virtual staff handle for you? Let me know below if you have any questions, I’d love to help you gain a little more freedom in your day-to-day business activities.

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{ 54 comments… read them below or add one }

Bruno Brito September 20, 2013 at 18:14

Hi Chris

Great post as usual. I think scheduling posts is a huge time saver and I do it regulary across all my main social media accounts.

I realized you mentioned to stay away from 3rd party tools on Facebook and I would like to add something to the discussion- I had the same thought for a LONG time and did all my scheduling manually inside Facebook. Turns out this is actually a myth, at least according to Buffer – check “3rd party tools harm your Edgerank” here http://blog.bufferapp.com/understanding-facebook-news-feed-algorithm . Buffer is of course a 3rd party app and this can be biased but to be honest I doubt it.

Depending of course on the time of the day, the type of content and engagement and receives, my reach varies but I can see I get the same average result as when I did not use a 3rd party. So I would say HootSuite, Buffer etc would definitely work :)



Steve Branz September 21, 2013 at 00:20


Timely for me as I have had a VA for three months and have been pondering what else to put on their planners and remove from mine .. The ‘weekly planner’ was a key takeaway for me .. Thanks again!


Chris C. Ducker September 21, 2013 at 11:05


I’m stoked that the post is going to help you get more freedom in your business and life. Remember to throw the odd curve ball to your VA, sometimes they won’t catch it – sometimes they will, and you’ve got another task that they can do!



Chris C. Ducker September 21, 2013 at 11:10

Hi Bruno

Interesting… Okay, I’m going to look into this a little more. Thanks for the heads up.

Please keep me up to date if you find out any further info on the subject of FB schedule – always appreciated.



Nick Loper September 20, 2013 at 23:04

Very timely post, as I’ve been wrestling with how to be active on social media but still get shit done. I’ll end up “going dark” for what feels like a long time when I really have to buckle down and work.

I think given this post, some process documentation, and a social-savvy VA, there could be a light at the end of the tunnel. Still, it’s hard to spend money on it when there isn’t yet a clear ROI … I guess the near-term ROI is freeing up my time!

Did you see Liz Froment’s post over at Location180? Incredible resource for managing Facebook pages: http://www.seanogle.com/entrepreneurship/facebook


Chris C. Ducker September 21, 2013 at 11:07

Hi Nick

Thanks for the link – I’ll check it out.

Go find that light, my man! ;-)



Joanna Pieters September 20, 2013 at 23:08

Chris – another great article; thank you. I can’t tell you how many conversations I have with small business owners about why and how social media management *can* be outsourced (along with a few about when it shouldn’t be, of course!). There’s a very prevalent myth that only the person owning the company can do it, as you’ll be well aware. As with everything, it’s about intelligent outsourcing of the tactics and implementation, while owning the responsibility. Personally speaking, investing in a paid Hootsuite account for scheduling and a second team member is one of the most effective things I’ve done for my business.


Chris C. Ducker September 21, 2013 at 11:07

Indeed, Joanna.

I love the way you used the word ‘intelligent’ – there’s a lot of the opposite going around! :-)

Appreciate your on-going interest in my stuff.



Maha September 20, 2013 at 23:31

Chris – great article, thanks; I’ve also been through your ebook on hiring Filipino VAs. Nice reading…especially the part on their culture and family traditions. This has added to my smallish knowledge. Thanks again.


Chris C. Ducker September 21, 2013 at 11:05

Thanks, Maha.

Glad you’ve been enjoying my content. Please let me know if you have any questions! Happy to help.



Chris Van Patten September 20, 2013 at 23:40

Awesome advice, and so many great actionable tips in here. Can’t wait to start implementing them myself!


Chris C. Ducker September 21, 2013 at 11:05

Hi Chris

Solid. Glad you enjoyed…

Now – GET TO WORK!!! :-)



Darlene Temple September 21, 2013 at 02:11

Thank you Chris, another great resource/checklist for me and I appreciate it. I do use HootSuite’s free version right now but I’m sure I’m not focusing enough on this. Really needed the kick in the pants!


Chris C. Ducker September 21, 2013 at 11:01

Hi Darlene

Well, then consider yourself kicked! :-)

Glad you got something from the post and let me know how it goes, okay!



Janice B September 21, 2013 at 04:38

Great article Chris very informative – thank you


Chris C. Ducker September 21, 2013 at 11:00

Thanks, Janice.

Glad you enjoyed it.



Philip Cross September 21, 2013 at 05:00

Once again Chris, you have over delivered.

I was just asking a friend yesterday how to split this process up between the outsourcers on my team and here you give us the step-by-step and then some!

Really appreciate it!


Chris C. Ducker September 21, 2013 at 11:00

Hi Philip

Love it. That comment alone was worth the work required to put this post together. :-)

Thanks for the thumbs up and for dropping by.

Stay tuned – there’s more from where this came from.



Mike September 21, 2013 at 06:22

Great post Chris…have you been reading my mind? I’ve been thinking about this topic a lot lately….way to deliver. Good stuff and nice graphic


Chris C. Ducker September 21, 2013 at 10:59

Thanks, buddy. Glad you enjoyed the post and that the timing was ‘on’.

Hope all is good!



Tony Matos September 21, 2013 at 08:44

Hi Chris,

Another great post again, I see its very interesting that how Social Media has taken over in certain areas, but reading your article I notice it does take a lot work.

Chris I haven’t got to level yet, of getting a VA but in near future I know I’ll need one. But I please that you provided this information, I know that I need to go over your video I know that I’ll be trying out mention.net, so Chris thanks again.

Have a great weekend.



Chris C. Ducker September 21, 2013 at 10:58

Hi Tony

Of course it takes work. Everything worth doing takes work! :-)

It’s about setting things up properly ONCE, and then allowing yourself to stay away from ‘it’, so you can focus on other aspects of your business.



jen smith September 21, 2013 at 10:25

Thanks for the blog post Chris! I just hired my first VA with you guys and the interview process should start soon! Yay! Can’t wait to get more work done in less time!


Chris C. Ducker September 21, 2013 at 10:56

Thanks awesome, Jen.

Congratulations on ‘Going Virtual’ yourself! :-)

Onwards and upwards – and stay tuned on this series, there are some real corkers coming along between now and the end of the year!



Sandra September 21, 2013 at 10:58

Thanks for the great information on VA’s and social media.

How many hours a day do you recommend hiring a VA to manage Social Media pages?.

Best Wishes


Chris C. Ducker September 21, 2013 at 11:14

Hi Sandra

I guess it depends on how much social media action you’ve got going on / WANT going on.

A lot of GVA’s can handle social media tasks as part of their usual working tasks, day to day. So, it could be full-time, if connected with other tasks. I don’t suggest hiring a freelancer to handle your social media, though.

Think ‘team member’ on this – not part-timer…

Hope that helps!



ilias diamantis September 21, 2013 at 14:21

Hi Chris !

Can you NOT give sooooooo much valuable information ? It’s overwhelming .

Of course , I’m kidding . Awesome article .

Be healthy and smile .


Chris C. Ducker September 21, 2013 at 22:56

LOL. You had me worried then, buddy – I thought you were going nuts!!!

Thanks for the support, as always.



Salma September 21, 2013 at 20:55

Thank you Chris for an informative article! I am a VA and DO these tasks for my clients, and gives me ideas to pass along to them. :+)


Chris C. Ducker September 21, 2013 at 22:47

Awesome, good for you, Salma!

Glad that you enjoyed the post :-)



Mary September 22, 2013 at 10:39

I totally agree about avoiding hootsuite. Not only because it’s a third party app but because for some people (that includes me), seeing a post that is made via hootsuite just tells you “Oh no! This person is freakin irritating me with all these promotional posts.” I try to make use of Facebook’s scheduler and I mix it with posts that are not related to my business. This way I am not overfeeding my followers with information (which for sure some followers of your page will hate in the long run).


Chris C. Ducker September 22, 2013 at 15:40

Hi Mary

Thanks for comment. I hear ya loud and clear on the whole ‘watermark’ situation.

Love your process, good for you. And keep up the great work!



Ann Bevans September 29, 2013 at 21:13

Great points, Chris! Having a social media plan is critical, whether you’re doing it yourself or hiring a VA to help you. A detailed plan will help you or your VA write and share posts that will form a unified tapestry of your business – who you are, what you do, and whom you do it with and for. This tapestry, and any story in it, has the potential to resonate with your ideal customer.


Chris C. Ducker September 30, 2013 at 23:29

Hi Ann

Glad you enjoyed the post and that it resonated with your mindset on ‘social’ so much.

Thanks for tuning in – and hope it’s not the last time.



Ann Bevans October 2, 2013 at 00:30

Don’t worry, I’ll be back. :)


Chris C. Ducker October 3, 2013 at 21:11


I count on it. :-)



Darlington October 1, 2013 at 16:23

Chris, Thanks for this article but i don’t think i need a VA to manage my social media because my blog is personal to me and i like to get personal with my audience which is why i spend time with them on social media. My audience are still small, maybe when they grow i would outsource that task…


Chris C. Ducker October 1, 2013 at 16:32

Sounds like a plan to me, Darlington.

Thanks for dropping by in the meantime.



Aaron Dignam - Digital marketing Specialist October 1, 2013 at 18:55

Thanks Chris for this great post. As a young guy trying to get into the industry I really appreciate your blog


Carla Deter October 2, 2013 at 00:04

Well hello Chris. Aren’t you a gem of a find. Great information that reinforcing what I try to tell clients everyday. I am VA and the process behind the scenes (ie managing social media, blogging and many other tasks) takes more time than the client sometimes realizes.

Hope you don’t mind if I share. May I excerpt as well and of course giving you credit. Look for your post on LI for sure.

Carla Deter


Chris C. Ducker October 3, 2013 at 21:14

I’ve never been called a ‘gem’ before – actually felt quite nice! :-)

Thanks, Carla, and I’m glad that you enjoyed the content. Feel free to share and link away – more than happy to help in any way.

Thanks again for the interest.



Pete December 4, 2013 at 19:40

Hi Chris, nice article, I have never used a VA before, can you recommend a resource for finding a good VA for setting up/maintaining my social media.




Chris C. Ducker December 4, 2013 at 20:58

Hi Pete

I sure can – one of my companies!


We actually specialize in the type of VA that handles social media and much more – the General VA (GVA).

Check it out and let me know if you have any questions, bud.



Tim Wimble December 4, 2013 at 21:11

Hi Chris
Thanks for your post! Really enjoy the way you write. Would you be able to give me a link to any of your posts with regards to who the best VA’s are as well as costing in the different departments etc?


Chris C. Ducker December 5, 2013 at 20:20

Hi Tim

Check out:

http://www.chrisducker.com/vapay for a fully updated list of salary guidelines, etc.




Daren March 6, 2014 at 09:53

Hi Chris,

Superb content! While your blog is targeted for business owners, I think they are also helpful for future virtual assistants who wish to be successful in the industry. They’ll have an idea about the job and what clients do expect from them, particularly in communicating with followers and stuff.

All the best,


Chris C. Ducker March 10, 2014 at 11:29

Thanks, Daren. Glad you enjoyed the post and I appreciate you commenting.

Stay tuned.



Jonathan April 2, 2014 at 19:54

Hey Chris,

Thanks for the article and video… awesome idea presenting both.

Presently, I’m one of those guys who has a hard time giving a VA full access to my personal social media account, but I manage close to 15 Facebook Fan Pages and I’m excited about the idea of outsourcing that responsibility to someone else. Have you had any negative encounters with a VA managing a social media channel; if so, how did you handle it? Do you have any recommendations of reputable agencies or places to find quality VA’s?

Really appreciate your perspective,


Chris C. Ducker April 3, 2014 at 11:44

Hi Jonathan

If VAs are trained properly on how you want them to work for you, and then managed well, they can handle social media just fine – like mine do.

As for a place to find good GVAs, check out http://www.virtualstafffinder.com – my company :-)

Appreciate the comment.



Daniel May 3, 2014 at 01:21

Hi Chris,

What role do you give social media management to? Do you recommend having this under your GVA? Or do you think this is a role by itself? Trying to stick too your recommendation of hiring for the ‘role’ rather than the task.


Chris C. Ducker May 8, 2014 at 17:37

Social Media – GVA.

Hope that helps, thanks for dropping by and good luck.


Francis September 5, 2014 at 17:44

Great workaround for using the Hootsuite with your virtual assistant for free. There’s one little inconvenience there, though. If you have a set of 5 different profiles but your virtual assistant is only fit in, say, Facebook then you have a little problem. Your VA might get overwhelmed with all the things that go on in the other profiles. But in principle, it’s a great way to keep track of a lot of different social media without giving them directly access to your social media accounts.

The other idea with Facebook advertisement monitoring is a biggie in my opinion. There’s so much profit and money that can be made behind Facebook advertisement, if done right. That I cannot emphasize how important it is to regularly tweak, split test and monitor your ads. Ideally, daily but who has the time to do that? With a virtual assistant, you have a good chance of really finding winning combinations of advertisements on Facebook that work really well.


Stacey McCoy September 8, 2014 at 22:04

Thanks so much for creating this post. I guard my Social Media passwords like my bank account passwords. After putting in so many years of work to gain a following and establish your reputation, it’s scary to “turn over the keys”. It’s great to know there are levels of access to your Facebook account. Does the admin also have access to your ads along with your connected back account? Is the same true for twitter?


John October 5, 2014 at 17:36

Hi Chris,

Thanks a really helpful post. I was searching for a Social Media Schedule for VA, as I need to streamline things as I have 7 websites and 3 sets of social media profiles to manage. I saw your name and realised it was familiar as it was mentioned on Tropical MBA podcast.
This page hit the nail on the head for what I needed to do and I would like to say thanks for paving the way and writing such a great piece about it.


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