Book marketing is a topic that has come up a lot for me lately. As many of you know, I’ve just wrapped a book, that will be traditionally published in April next year.
Earlier this year, I interviewed Farnoosh Brock about her book on juicing, and her grassroots approach to marketing it – which worked very well for her. This time you will hear a different approach – a mix of old and new techniques, with some long-term brand building as the backbone.
In this interview, I talk with Jay Baer about his well-planned book marketing campaign, and we delve deep into how to become a New York Times bestselling author.
This is some very useful stuff, so get your notepads ready!
In this episode, you’ll learn about:
- Why using unorthodox book marketing techniques can work in your favour.
- How you can build awareness long before your book is released.
- The criteria for hitting the NYT bestseller list.
- How to utilize your community to make your book go viral.
- Why hiring a publicist is still a good idea in the new business economy.
- How to use re-targeting to your advantage.
- Much, much more!
Items mentioned in this episode:
- Jay Baer – New York Times bestselling Author of Youtility.
- Youtility – Jay’s new book.
- The NOW Revolution – Jay’s first book.
- Trevor Young – Social media and content marketing speaker.
- NBP019 – Book marketing tactics with Farnoosh Brock.
The two book marketing interviews I have done recently have several common themes. Both authors found their communities to be a great resource for helping them market the books and make them go viral.
Another common theme is building a strong personal brand in relation to the subject the author is writing about, before launching the book. These parallels are not coincidences, but rather parts of a larger trend I like to call P2P – the ‘people to people’ approach to marketing.
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I want to hear from you guys – what are some book marketing mysteries you’d love to solve for yourself? Are any of you writing a book, and what is your plan for marketing it? Post in the comments below!