How to Dominate the Homepage of SlideShare – the Quick & Easy Way!

by Chris C. Ducker · 32 comments

In the wee hours of yesterday I was having an ‘entrepreneurial problem’, of not being able to sleep because of too many ideas rolling around inside my head – ever experienced that?!

One of them was to try out the popular presentation sharing website SlideShare as a way to test out an additional avenue to get traffic to my blog.

14-hours later it was featured on the homepage of the highly popular website, listed in not one, but THREE separate categories. 

Today… I’m gonna tell you how I did it.

I wanted the traffic to be as targeted as possible, attracting my key prospective audience (startup business peeps and entrepreneurs), so produced a quick presentation entitled ’21 Ways to Beat Entrepreneurial Stress’.

Before I go any further, here’s the full presentation, as embedded using the SlideShare embed code:

All in all, it took me about 2-hours to research, design the slides and capture a load of images needed. Yes, I could have had one of my VA’s do it – but, the idea came to me quickly (and at a strange time in the day!) and I wanted to act on it fast. Rest assured, they’ll be doing future ones for me!

Here’s how I got onto the homepage of SlideShare, and how YOU can do it, too!

First up – A Nifty LinkedIn Strategy

This was actually way easier than I thought. I followed a very simple tip that my good friend, Lewis Howes gave me when I interviewed him for my upcoming podcast (launching VERY soon, promise!).

Basically, I logged into LinkedIn as usual. Did a search on ‘small business’ and ‘entrepreneur’ in the Groups section, and added myself to approximately 20 groups.

I then clicked over to my presentation on SlideShare, and hit the ‘share’ button on the left of the page to share it to a bunch of those groups. Even though this is only counted as ‘one’ on the share ticker of the page, it’s the additional sharing that takes place on LinkedIn that made the difference.

This was the first section that I got listed in, on the homepage. Confirmed with an email from SlideShare, below.

Second – Getting ‘Hot’ on Facebook

I then popped over to Facebook, shared a link to the presentation on my Facebook Page, and on my personal profile, too.

About 4-hours later (as I slept) I got another email saying that my presentation was the most active on Facebook for a certain period of time, and so SlideShare were going to feature me in their ‘Hot on Facebook’ section.

Boom! My second listing on the homepage.

Completing the TriFecta with Twitter!

So, I wake up, check my email and see all the action. First reaction “Holy Cow!”. By this point (around 8-hours after posting the pressie) I’d had around 600 views.

Second reaction… “How can I capitalize on this further?”. Although I didn’t email my list about my SlideShare presentation, I did ask for a little help to get trending on Twitter – the last of the listing trilogy that I wanted to grab, and by far the hardest.

It was clear that my usual ‘network’ had done their bit already and I needed to call in some additional help. So, I posted a quick message on a private mastermind group forum that I am a member of, which houses hardcore entrepreneurial types. No more than 1-hour later I received the final email from SlideShare, letting me know that I was no ‘Hot on Twitter’, too.

Slaaaaam dunk! The third listing on the homepage:

Conclusion: The Power of Community

Obviously, I could have posted this presentation on SlideShare and probably got some additional traffic from it without really pushing it ‘out there’. But, the ability to call on my various communities definitely helped me get it featured on the homepage.

Has it brought me in hundreds, or even thousands of additional visitors? No. And, although my opt-in rates did spike a little, there is actually no other way to really tell just how much traffic has come from this little experiment. But, one thing is for sure – as of the time of publishing this post – in less than 36-hours over 1,300 people have viewed that presentation. They’ve seen my name. My face. My branding… and my website address.

That’s HUGE!

And I was able to achieve this because of my Facebook and LinkedIn networks, and lastly because of Twitter and some brilliant, like-minded entrepreneurs willing to help out a fellow mastermind group member (Thanks, everyone!).

It’s clear that the power of building and taking part in different communities, away from your blog, is incredibly important. If anyone needs any convincing on this point, then send them a link to this post!

Share the Tweetable:
The power of building and taking part in communities, away from your blog, is incredibly important! [Tweet This!]

SlideShare – The Next Step

All in all, I got 4 emails from SlidesShare in a short space of time yesterday, as you’ll see below:

In one of them (third one down in the image above) they offered me a one month free trail of SlideShare PRO, which among other things, allows you to track how people share your content on social networks and embed a lead capture form in your presentation to collect vital lead generation info from the viewers of your presentation – this is huge!

Think about it – put together a presentation full of value that focuses on a pain that the majority of your prospective audience is experiencing, and shows a solution to that pain, helping them out. Then include a capture form to ‘Get My Free eGuide on XXXXXX’, and you’re building a highly qualified pre-sales list. Massive.

I’ll be trying it out, and will be sure to report on the results. Promise.

Have you ever experience any SlideShare success? Do you have other nifty tips to share on gaining new sources of traffic, or capitalizing on a different audience than your immediate one? Please share below.

GET INVOLVED: It’s stuff like this that I focus on, inside my 7-Day ‘New Business’ Bootcamp – if you’ve not enlisted yet, do so below. It’s 100%, there’s no selling and I promise you’ll dig it!

Join My New Business Bootcamp for Free!

I'LL SHOW YOU HOW TO START, RUN, & GROW A BUSINESS IN THE 21ST CENTURY

  • Utilize the Power of Blogging in Business
  • Grow Your Empire Through Outsourcing
  • Attract Customers with Videos & Podcasts

{ 32 comments… read them below or add one }

Dan Norris December 12, 2012 at 14:29

Hey mate good stuff I was hoping you’d write this up. Why can you not tell what traffic you got from the presentation?

I’m guessing they don’t link back to your site? Can you look at how much traffic you got from ‘direct’ traffic sources the day before vs on the day of the presentation? If you don’t do much else differently that might be a reasonable guess at the traffic. I’m kind of interested in knowing those numbers!

I guess it’s good in any case to get in front of 1,300 people.

Reply

Chris C. Ducker December 13, 2012 at 00:51

Hey Dan

I didn’t think that they linked back (except for your profile, which would mean several clicks to get to your site) – however, Carlos, below seems to have squashed that myth!

That being said, there were several visitors from the site to cd.com yesterday – but, nothing to scream home about! But, any additional traffic is a plus now, I think.

It’s turned out to be more of a branding and ‘spread the word’ mission, than anything else. It’ll be interesting to see what happens with the next pressie I do – especially after the PRO invite, and Carlos’ tip!

Thanks for commenting and supporting.

C

Reply

Matthew Needham December 12, 2012 at 19:18

Hi Chris, way to go man!

That’s great news – well done.

I heard an interview on Mixergy today about a guy who was doing phenomenal traffic with Pinterest. Although I’m not sure it would work for us as we don’t have a lot of photo based stories. However, I do think the slideshow’s are a great way to spread your content. I need to do more.

Thanks for sharing.

Matthew

Reply

Chris C. Ducker December 13, 2012 at 00:49

I hear you, mate.

Pinterest is a strange one, and actually have an interview planned for the podcast to try and get us all on the same page a little.

For me, I’m in the same mindset as you are. But, you never know… And as you know – I never say ‘Never!’.

Thanks for dropping by, Matthew.

C

Reply

Dave Newgass December 12, 2012 at 22:28

Hey Chris,

Great tip regarding LinkedIn! I think I may have to pinch that idea for another project I am working on.

Great stuff here chief!

Cheers,

Dave

Reply

Chris C. Ducker December 13, 2012 at 00:48

Hi Dave

Thanks, mate. Appreciate the kind words.

Hey – that tip was ALL Lewis, but I’ll take the credit! LOL

Appreciate the comment. Stay tuned!

C

Reply

John Colley December 12, 2012 at 22:51

Hey Chris great post. For me the real takeaway is sharing with LinkedIn groups and I am definitely going to give this a try. Thank you very much best regards John

Reply

Chris C. Ducker December 13, 2012 at 00:47

Cheers, John.

Haven’t seen you on the blog for a while.

Hope all is good and that business is doing well. Thanks for the comment and dropping by.

C

Reply

Timothy Reeves December 12, 2012 at 22:58

Thanks Chris, I was just over at Slideshare wondering how to incorporate them into my business strategies. Excellent information about the Linkedin groups as well.

Reply

Chris C. Ducker December 13, 2012 at 00:47

Perfect.

I love it when ‘timing’ just ‘works’. Glad to help out, Timothy.

Let me know when you’re pressie is live. I’d love to check it out.

Thanks for dropping by.

C

Reply

Sam December 12, 2012 at 23:07

Great Article… Chris..

This is the first blog post m reading on your blog and its truly awesome.

Some seriously killer tips man..

Never used slideshare before, but after reading this shall surely try it out.

Thanks again for the awesome post.

Thanks,
Sam

Reply

Chris C. Ducker December 13, 2012 at 00:46

Thanks, Sam.

First up – welcome to the blog.

Secondly – let me know how YOU do when you get involved on SlideShare. The more the merrier, I reckon!

Thanks for the kind words, too – stick around. Lot’s more coming.

C

Reply

Sam December 14, 2012 at 02:16

Hey Chris,
Good News..
Uploaded a presentation this noon (India) and just received an email from slideshare that we are hot on facebook right now and on the home page.
In less than 8-hours more than 110 people have viewed the presentation already.
It totally worked for us.
Thanks again,
Sam

Reply

Chris C. Ducker December 14, 2012 at 02:35

Hi Sam

Awesome!!! Love it.

Love, even more, that you read this post and TOOK ACTION. Good for you – keep me updated on the progress.

C

PS. Mine is now up to over 2,000 views in just a couple of days. Insane, huh!?!

Reply

Carlos December 12, 2012 at 23:54

Hi Chris,

Well done! Next time you post a presentation on SlideShare make sure you embed clickable links to your website.
There are 3 main advantages:
1.- It is much easier for people who are interested in your content to get to your site
2.- You can track how many people clicked on those links
3.- It helps your SEO

Cheers

Reply

Chris C. Ducker December 13, 2012 at 00:45

Hi Carlos

There’s a first-timer, rookie mistake for ya! I had no idea you COULD include live links in the pressie’s.

That tip ALONE is a game changer as far as I’m concerned.

Thanks. Do likewise, everyone!

C

Reply

diamantis December 13, 2012 at 00:48

Hi chris .

There’s one more element . It was a damn good presentation . :)

Carlos is right . The links in slide 23 , have to be clickable. I’m not sure how it’s done , but I don’t think it would be hard. Maybe Carlos could shed a light .

Be healthy and smile.

Reply

Carlos December 13, 2012 at 01:12

Just create a clickable link in the document in the program you are using (MS Word, Pages, Powerpoint, Keynote…). SlideShare recognizes it automatically.

Before you upload the final file (pdf, ppt, doc) you can open it and check that the URL is a live link.

Reply

Chris C. Ducker December 13, 2012 at 02:08

Love my ROCKSTAR community here!

Thanks again, Carlos.

C

Reply

Chris C. Ducker December 18, 2012 at 15:47

Hi Carlos

Just wanted to say thanks again for the tip on creating clickable links. The great thing here is that SlideShare allows you to update the presentation, with a new one, without any effect on your numbers, views, etc.

So, I had my VA go in and create lots of links, and she’s uploaded the new version already – probably a little late – but, it’ll still be worthwhile to see what numbers come in from this particular source of traffic in the future.

Cheers,
C

Reply

Steve Wyman December 13, 2012 at 02:04

Hi Chris

Very neat strategy development.

Thanks for writing it up and sharing the success.

Reply

Chris C. Ducker December 13, 2012 at 02:08

You’re more than welcome, Steve.

Gonna give it a go yourself, mate?

Let me know what you think…

C

Reply

Jason Lavis December 13, 2012 at 10:55

Hi Chris,
I just wanted to thank you for some of your recent articles. I found you just before you transitioned to this site from your old one. At first I thought that what you had to offer was a bit simplistic or basic, I almost unsubscribed as I signed up to far too many newsletters this year! I kept going with you and I remembered/realized 2 things:

1) The best ideas are often simple or basic. We over-complicate things in our minds.
2) The art of communication involves breaking things down in a way that everyone can relate too. It is both an art and a skill.

So, thank you, glad I stuck around.

Reply

Chris C. Ducker December 13, 2012 at 20:33

Hi Jason

Thanks for the comment.

I must say it’s comments like this that I enjoyed reading the most at the beginning of my day! They just get me pumped to get to work…

I’m very happy to hear that you like the simplistic approach that I take. I call it ‘Dumb it Down’. But, I’m even happier that you stuck with me long enough to figure out that it was worth it!

I look forward to more comments and more interaction with you.

C

Reply

Jake Hower December 15, 2012 at 11:50

Nice work Chris. I hadn’t really considered Slidehshare for generating traffic but Ill definitely have to check it out now :)

Reply

Chris C. Ducker December 15, 2012 at 14:39

You certainly should, Jake.

I’m converted, for sure and will be doing plenty of them going forward!

Thanks for dropping by and commenting.

C

Reply

Chris Huntley January 2, 2013 at 13:21

Hey Chris,
I first heard about you on a podcast with Pat Flynn, and finally clicked on a link at his site to visit yours. I just wanted to let you know I’m really impressed with your content here, the design… everything, and I’ll definitely be coming back soon!

Thanks for putting your heart into this site. There’s so much mediocre crap out there.

Reply

Chris C. Ducker January 3, 2013 at 11:01

Thanks for the kind words, Chris.

Really appreciate you reaching out and the positive feedback. It just fuels me to continue with everything more than ever!

Keep rockin’, yourself…

C

Reply

Rasmus February 2, 2013 at 13:58

Hey Chris,

Fantastic advice, I haven’t used Slideshare for anything like this before, but you’ve certainly given me some inspiration to try this out.

I saw your post at the DC a little late but I think it’s a fantastic case study that is easily replicated.

Reply

Chris C. Ducker February 2, 2013 at 18:25

Absolutely.

Actually I’m working on about 5-6 more right now with my team. Looking forward to seeing what happens with them.

Good luck with yours and keep us on the loop on your results, okay?

Thanks, bud.

C

Reply

Claire Washington January 7, 2014 at 06:13

Hi Chris,

Thanks, I was searching on google for ways to get a featured listing on slideshare and this post came up. Will be giving it a go for sure.

Claire

Reply

Chris C. Ducker January 9, 2014 at 13:41

Glad I could be of some help, Claire.

Thanks for dropping by.

C

Reply

Leave a Comment

Previous post:

Next post: