#NewBusiness Chit-Chat: Facebook, or Google+ for Building an Online Community?

by Chris C. Ducker · 45 comments

Focus on Social MediaI’m in the process of putting together some pretty major changes to my blogging focuses, schedules and over all online strategies. All will be revealed here shortly, I promise.

One of the main things that I’ve been looking into recently has been that of my efforts to build an online community, away from blogging, for everyone to come together, converse, network and help each other.

When you’re doing something like this, as far as I’m concerned it comes down to a very simple question…

Facebook, or Google+…?

I believe that *most* people have a clear picture of their answer and certainly favor one of the social networking giants, over the other.

Facebook certainly has a bigger number attached to it, in terms of users. However, Google+ is being seen as potentially more authoritative, for the obvious reasons, as well as slightly more ‘entrepreneurial’, too.

So, I’d like you to take 10secs and comment below with your answer.

If you’d like to elaborate, then feel free – but a simple one-word reply is also very much appreciated.


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{ 45 comments… read them below or add one }

Chris May 31, 2012 at 07:54

I’d personally go with Facebook. Google+ just isn’t delivering on all the promise and hype when it was first launched.

There are many more people on Facebook, as you said. Most people will never sign up for Google+.

I’ve been able to grow groups much faster on Facebook because when my members share my links, they spread much farther.


The Beach Bum Entrepreneur June 2, 2012 at 03:16

Hi Chris.
Facebook is one of the bigger ones no doubt, but with the recent changes to google in relation to ranking, linking etc. there is now far more emphasis on social media. I wrote an article on this some time back and google+ is gaining speed as i mentioned it would in the article. There are many more avenues for social media and if i was new business I would concentrate on social media for ranking.
So do BOTH and more….


Jesus Valddez May 31, 2012 at 08:05

Mr Ducker I consider Facebook to be a suitable site for the blog, cause everyone has a better understanding of Facebook then google+.


Chris C. Ducker June 1, 2012 at 19:12

Great point, Jesus.

But, understanding if just ONE important factor, remember. It’s also about the TYPE of ‘everyone’, if that makes sense.

Thanks for the insight.


Chris @ NPI May 31, 2012 at 08:08

G+, in my opinion of course, seems more proffesional. FB on the other hand is the biggest player in social networks. But I predict, that in 3-5 years FB will burn out and another player will exchange Facebook on the 1st place. Maybe it will be G+ or maybe “Social gaming platform for all” ;)
BR, Chris


Chris C. Ducker June 1, 2012 at 12:17

Hey Chris

I think you’re right. FB will eventually plateau – perhaps its happened already.

The Internet is getting ‘smaller’ too!


Gary Arndt May 31, 2012 at 10:43

Without a doubt, Facebook.


Steve Wyman May 31, 2012 at 18:39

With out a doubt +1 Google + all the way.

FB is a waste of time. Go watch TV. ($38 down to $32 should say a lot) Google+ is for business. As Alan Sugar says “I dont need friends, got enough of those already” :-)


Chris C. Ducker June 1, 2012 at 12:16

Amen to that!!!


Jamie Alexander May 31, 2012 at 19:24

I’ll go for Google+ based off your aims. I also think it is more professional.


Kris @ Detailed Success May 31, 2012 at 22:03

It all depends on your targeted audience. If you want a community of teenage girls then Facebook would be a sure thing.

Just look where the people who are interested in that community interact the most.

Like the saying goes – Build the ice cream bar where it’s hot (I just made it up and it doesn’t even make that much sense). Anyway that’s how I see it.


stevewyman June 4, 2012 at 15:42

It made sense to me!

That may however not be a good sign :-)


Kris @ Detailed Success June 11, 2012 at 16:10

LOL! I thinks that’s a horrible sign. :D


David May 31, 2012 at 22:06

I’d say Facebook, as its got a bigger market share than G+


Thomas @ Mobile App Tycoon May 31, 2012 at 22:27

Hey Chris,

While I think that it is important to “be everywhere” as Pat Flynn would put it, I think you should focus a lot more on Facebook than Google+. The reason I say that is that I believe that it is important to be where the customer is – and the majority of people are on Facebook over G+. However, not only do you need to look at the AMOUNT of people on each of the networks, but the QUALITY of the people. I think Facebook users post and consume content a lot more actively than G+ users. I think a lot of people signed up for G+ and haven’t used it since or have only used it for a few minutes each month to make sure they haven’t missed anything (like me).



Chris C. Ducker June 1, 2012 at 12:20

Consume content.

That’s it, right there.

Thanks, bud – you hit the nail on the head.


Rob Cubbon May 31, 2012 at 22:32

I’m going to say, “it depends on your niche and wait and see” – what a cop out! No, wait!

Most of the time Facebook is the best option. It’s easier to get the ball rolling there as there are more people who are used to commenting and being engaged.

Google+ at the moment is full of very professional earlier adopters which makes it hard to get traction in a competitive business space. And it’s, err, boring! :)

But, Google+ functions better at the time being. And, it has loads more features (for example, Hangouts) that will be interesting going forward. There may be some amazing method of communicating that they’ll find by accident that people will go there for. I think Google+ is likely to experience some tipping point in the future but it’s not there now.

So, do both. And keep your eye out for a third. (Great for productivity!)


Chris C. Ducker June 1, 2012 at 12:19

A third…!?!! Gee…

Yes, FB does seem to get things moving a little faster, I agree.

I am going to do both. I know that for sure – at least at the start anyway.


Geoff Hetherington June 1, 2012 at 19:33

Google+ for Busines for folk to follow and informed discussion.
Facebook for Family & friends…


Valerie Joy Deveza June 1, 2012 at 19:56

Personally, Chris I’m getting more engagement with my Google+ profile than my Facebook page. I hangout with few peeps each week and I’m really enjoying it. But I guess it will be different for other people.


Gary June 1, 2012 at 20:09

I’m personally of the opinion that fb is great for the masses, but then migrate by inviatation only to G+ for business – I find it’s like a more relaxed version of LinkedIn with some great features like private circles and invite only hangouts.


Srinivas June 1, 2012 at 21:37


Personally I think that you’re going to get more engagement from Google+ because you have more control over people’s attention (i.e, you can notify them). On Facebook you are competing with lots of noise. As hard as it might be to ignore Facebook, I’d imagine with Google’s deep pockets, G+ is not going anywhere. People are using it and I think you have the ability to do more with it than with Facebook. MY two cents.


Peggy DeKay June 1, 2012 at 22:20

Hi Chris, I feel your pain! As a writer, blogger and podcaster, I too wrestle with social media on an ongoing basis. In reading some of the comments, I have two suggestions. 1. It is imperative that you have a presence in all, and become a master of one and 2. Because of Google’s author markup, and the new rankings system, I think combining your chosen social network silo (LinkedIn, Google + or FB, or Twitter) with your blog is the most powerful combination. An authority site like your blog should, in my opinion, be the hub of all other activity. Social network ebb and flow, come and go, but your blog is home. Terra firma in a world of constant change. Interestingly enough, I find I add more people to my subscriber list via my newsletter. In the dizzying world of social media, it’s often more about being seen then heard. Google + hangouts is an awesome tool for community – but people have to know how to use it to participate. I say all that to say this, online marketing and promotion can be an all consuming challenge. In the end does it matter is you have 10,000 followers, friends, or circles if no one cares or hears what you say? A small but avid, enthusiastic following, cultivated over time is better than a vast, pool of moderately interested subscribers.


Jeremy Kennedy June 1, 2012 at 22:29


Without a doubt, the future is in Google+, and you should definitely focus your attention on the giant. Here are a few of several reasons:

1. The quality of content you see on Google+ is far superior. It’s mostly information based, unlike Facebook (the giant soap opera). Users on G+ are there to connect and learn. They thrive on the information in their streams.

2. People on G+ are accustomed to seeing much longer posts, entire articles even.

3. Needless to say, you get a much better advantage with SEO for several reasons.

4. The tools on Google+ are superior, hands down. Look at Hangouts…Facebook can’t touch that. You can hangout with your readers instantly and for free, all while streaming live on YouTube for anyone else to watch and record it, save it, and give it away later.

Google+ integrates into almost all Google products, you can use them to your advantage. Share calendar events to your circles, share documents with them.

Your circles are right there in Gmail, send an email to a reader on the fly…or several. Then hangout or chat with them instantly.

5. While Facebook is currently more popular, Google is more popular among people who care to learn, and will soon be more popular all around. Remember, Google+ is integrated into almost all Google products, everyone on the web has at least one Google account, whether Gmail, Youtube, SOMETHING…therefore they already have Google+, they just haven’t started using it yet. Soon, very soon.

6. It soooo much more user friendly. I’m not sure about all this timeline junk with Facebook but it’s an utterly annoying change. Google+ is simple, clean, and currently without advertising blasting all in your face.

7. You don’t have to be bombarded with game requests and quiz apps, you won’t have to see a constant stream of EVERY freaking little thing people do on Facebook.

In closing, this is a tiny list of advantages. Google+ will no doubt be the go to platform of tomorrow. People WILL catch on, just like they did with myspace, just like they did with Facebook. When there is a better product, people will always move to that product.

—I don’t want to be spamming, but I included a link to my google plus for marketing website, you can check it out if you want even MORE reasons to use G+ for your new social platform. (yes, I am biased, but there is damn good reason.)


Paul Kassens September 17, 2012 at 13:56

Excellent post! You just made all the points I was about to post, and many more!

I would definitely still recommend putting up a FB “page” to have a presence on FB, but I think that Google + should be seriously considered for business social networking, for all the reasons you stated in your above post.

“Quality not quantity” is more important for business communication… and the type of people you want to attract and communicate with will also not be afraid of signing up and engaging on Google +.

If you want to get lots of readers who share cute puppy and kitty pictures, or cutesy photos with funny captions, then FB is the place. But just remember that your important announcement & news posts are also likely to get buried quickly under those puppy, kitty, & captioned photos that many of your readers also have to dig through every day.

Personally, I think it would be great if all the internet marketing & blogging community would adopt Google+ as their primary social network community.

Google+ has so many tools and features… and a LOT less puppies & kitties!


Bjork Ostrom June 1, 2012 at 23:14

Yo Chris! T minus two weeks ’till touch down in Cebu City. Hoodiehoo!

My thoughts – I wouldn’t be surprised if Google continues to leverage social interactions that occur on Google+ into search results. We all know that the recommendations we trust the most are from the people we trust the most. I’m guessing that Google realizes this as well and will continue to factor this into their search algorithms.

Building a community in Google+ might someday be one of the best things you can do for your sites SEO.

However, you can play FarmVille on Facebook.


Paul Kassens September 17, 2012 at 14:01

FarmVille…. LOL!

I just caught myself looking for the “Like” button for your comment! LOL


Tracie June 1, 2012 at 23:47

Perhaps something has changed a bit, but I have an aversion to Google+. Especially since Google decided to just integrate everything from everywhere without anyone’s permission. It just seems like it wouldn’t be sensible for someone using assorted pen names in assorted niche markets, etc. I also don’t like how Google now uses Google+ to manipulate search results. Google has just become too creepy.

It may be a necessary evil for anyone trying to make a living online, but …….


Dimitar June 2, 2012 at 00:12

Google Buzz and Google Waves are Lessons Learned for the smart guys in Google.
I believe, this time GPlus is here to stay.
So, I would bet on GPlus :-)


Ralph@Retirement Lifestyle June 2, 2012 at 06:16

The devil you know is always better even if it is a weak relationship. I’m putting my effort into Facebook but if Zuckerberg can’t leave it alone I may change my mind.


Ian Robinson June 2, 2012 at 06:25

Google + is going to make a “myspace” out of Facebook. Bold words, I know. But back in 2005 I would have scoffed at the idea that Facebook was better than MySpace. “Oh the times they are a-changin”


Geraldine Gardner June 2, 2012 at 07:22

Hi Chris,

Google+ have not yet reach the tipping point, as it is still on its early stage. However, It does offer a more professional features than FB to reach your ‘targeted audience’.
FB can reach all segment of audiences but is it a great place to build a professional community? When you log on your FB account what is the first thing you do? (right, check on others statuses!) It contains too much unnecessary distractions.
I have some reservations with Google+ its lifeline is not yet well defined if its going to stay or it will be forgotten in the next decade.
My humble opinion is I think Google+ future success lies on attracting businesses and professionals they should focus more on these areas, I don’t think that they will surpass FB by copying what they do, I think they can compete with FB by focusing, being more creative and innovative on business environment.

As it stands at this time my views are

– FB is for Families/Friends
– Google+ is for Businesses/Professionals (hopefully it stays)


Carmen June 2, 2012 at 11:00

Neither..Twitter or Linkedin would be my choice..though I would prefer Google+ over Facebook anytime..Facebook will be another myspace..always remember when you’ve created an idea there is someone out there creating a better one!


Matthew Needham June 6, 2012 at 20:34

You’ve seemed to have forgotten about Linkedin which probably has the most “professional” of all followers. Most people use Facebook in a social setting, not in a business setting.

Cheers, Matthew


Michael Bryant June 9, 2012 at 10:08

Chris, thanks for the question, the many answers have stimulated me to give more thought to Google +



Doug June 11, 2012 at 09:53

I plan to start with FB, since it is a proven entity, BUT I am also going with Google+, since they have so much power and are determined to be a leader. Why not hedge your bets!


Christy June 12, 2012 at 18:42

Sites like Twitter, Google and Facebook are seen as trustworthy.. Facebook and Google+ are both different platforms. Google+ and Twitter influence search engine ranking. This is very important to understand the fundamental with the rise of Google +1. It’s the hot new toy in social media, Current case studies have confirmed Google +1s influence on SEO.


Jon Sten June 17, 2012 at 09:44

Hey Chris: From reading some of the comments, it seems most people against Facebook are focusing on the Personal Facebook Pages, which is meant to be personal. I can’t stand being pitched on my personal page, that is why I have a Fan Page, named Jon Stens Biz Page, because business topics are discussed, with some light hearted humor mixed in. Who know’s what the future holds, things change so fast, and are changing constantly. However, it’s hard to ignore the volume of users and the ability to laser target a campaign.


Stephen Mwanza July 11, 2012 at 16:39

Facebook has now got over 900,000 active users and come end of year stats show that the number of users will hit 1billon people. If you ask me, facebook is the best social site of the two.


Daniel Hayes September 20, 2012 at 10:16

Google+! No fluff. I’m in control. No “guilt friending”. No spam. Handouts! Embed Hangouts on my sovereign ground…my website. Enhanced authority in search. Author tags. I don’t get bombarded by other user’s Farm or Jewel status. I’ll take smaller numbers in trade for an engaged audience.


Chris C. Ducker September 20, 2012 at 12:39

Great points, Daniel.

Thanks for interjecting your thoughts…



bryan September 27, 2012 at 18:57

I would have to go with Google+. Not because I dont like Facebook, but because the people on Google+ seem more geared towards getting information and sharing knowledge. and Facebook is more Drama and more interested in friends and not business or learning.


Darlene October 10, 2012 at 16:11


I’m a big fan of G+ and there’s a big photography community (my peeps) already on there an active. I can do an interview or online class using a hangout and have it posted and searchable on YouTube immediately. That’s huge!

Only issue is many of my clients and potential fans aren’t on there yet. I’ve had to create Facebook groups for my students to share images on, because they couldn’t figure out G+.

So until I can get more clients that are on G+ it has to be both


Anes October 10, 2012 at 16:36

I would have to go with Facebook it’s much better


warren May 25, 2013 at 16:31

I am also going with Google+, since they have so much power and are determined to be a leader. I’m a fan of G+


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