NBP001 – How to Use Facebook to Market Your Business, with Amy Porterfield

by Chris C. Ducker · 39 comments

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It is with great pleasure and excitement that today I publish the first ever episode of ‘The New Business Podcast’ – something I’ve been working on in the background for about 2-months, or so now.

Podcasting is so important to the growth of an online brand, away from the brand (or, in this case, my blog) nowadays. The ability to reach any audience that wouldn’t usually find you is huge! Not only that, but recording these things is so much fun!

I’ll be publishing three full episodes in the coming week, so you’ve all got something to do over the Christmas holiday. Then once a week for the first two months of the year, before slowing down to the regular twice-a-month schedule. Why? Because I just know that the content you’ll be consuming in the next couple of months ALONE, will give you a massive boost to the beginning of the year – trust me!

In the first ever episode I sit down with Facebook expert Amy Porterfield, to talk about the in’s and out’s of utilizing the largest online community in the world to help market and promote your business and brand. You’re gonna love it!

In This Episode

  • The best type of content to share on Facebook.
  • How to get started with Facebook Advertising.
  • The importance of consistent branding across all of Facebook.
  • How to use your Timeline cover image to promote events and more.
  • Why your engagement score will go up with great content.
  • How to utilize promotions and competitions on Facebook.
  • Amy’s #1 tip to doing business in the new economy.
  • Much more!

Important Mentions

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It’s clear to see that Facebook, being the size that it is and having the reach that it does, is a monster of an opportunity to any small business owner. The chances of engaging, stimulating, helping and eventually converting casual visitors and fans, into customers and advocates is far greater on a platform like this, than by having someone find you in a random search on Google.

Free Transcript Download

Click HERE to download the full transcript for NMP001.

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What did you think of this first episode? I’d like to hear from you in the comments below with any feedback and ideas for future episodes. Thanks for the support.

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{ 39 comments… read them below or add one }

Pat December 22, 2012 at 02:11

Congrats on the new podcast Chris! I’m listening as I type and it’s great to hear you behind the mic again. It’s awesome that you have Amy on your first show too – she’s amazing and I know everyone who listens to this will benefit from the interview. I look forward to more episodes to come!

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Chris C. Ducker December 22, 2012 at 17:33

Thanks, buddy! I’m happy to ‘be back’ behind the mic, actually… Thoroughly enjoy it!

Appreciate you checking it out.

Everyone: Pat will be imparting his own ‘Be Everywhere’ business smarts in Episode #3 soon. So stay tuned!

Thanks again, bro.

C

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Randy Cantrell December 22, 2012 at 05:09

It’s about time. ;-)

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Chris C. Ducker December 22, 2012 at 16:55

Hahaha. I know, I know.

Took me a little longer to get going than I wanted to, as well – but, don’t forget I run a few businesses, too!
:-)

Hope you enjoyed the first show, man.

C

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Randy Cantrell December 22, 2012 at 05:18

BTW, if folks want to subscribe to the podcast before you get into the store – just go to FILE > SUBSCRIBE TO PODCAST… > then enter “http://feeds.feedburner.com/chrisduckerdotcom”

Inside iTunes, of course (minor detail)

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Chris C. Ducker December 22, 2012 at 16:55

Thanks, Randy.

Although – I do believe that feed address WILL change, as we’re using a separate one for the podcast. It should end up being the very simple: http://www.chrisducker.com/feed/podcast/

I’ll keep everyone updated, though.

C

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Meron Bareket December 24, 2012 at 15:26

THANK YOU!!

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Chris C. Ducker December 24, 2012 at 17:59

You’re welcome, bud!
:-)

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Jake Hower December 22, 2012 at 17:12

Great show Chris, I’m looking forward to the next few episodes this week -> I’m going to have to find excuses to go for a few long walks!

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Chris C. Ducker December 22, 2012 at 17:21

Hi Jake

So happy to hear that you enjoyed the first episode. That’s awesome!

Next episode is out in a few days, so stay tuned. Thanks for commenting and leaving a little Feedback.

Happy Holidays.

C

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diamantis December 22, 2012 at 23:39

Hi chris !

Excellent podcast . Especially those two tips about promoted posts and ads.

Waiting for the next two episodes .

Be healthy and smile .

Happy holidays.

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Chris C. Ducker December 23, 2012 at 21:12

Thank you, Diamantis.

This episode was as jam-packed as ANY podcast interview I’ve ever listened to – Amy put it all out there. It was great – and I’m glad you got lots from it.

More coming soon!

C

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Rebecca Livermore December 23, 2012 at 10:51

Great first podcast, Chris! You know that Amy is one of my all time favorite people, so she was a great way to launch your new show! I look forward to listening to all of your future episodes!

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Chris C. Ducker December 23, 2012 at 21:16

Hi Rebecca

Thank you so much for your lovely comment, and I totally agree – Amy is fantastic, isn’t she..?!

I’m looking forward to conversing with you more in the future, both here on the blog and elsewhere. All the best and Merry Christmas!

C

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Dan Norris December 24, 2012 at 09:18

Great stuff Chris you’re a pro. Thanks for the tips Amy, I’ll be remembering the 90% images thing on Facebook, nice and actionable.

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Chris C. Ducker December 24, 2012 at 11:48

Hi Dan

Yep – actionable stuff, indeed. This is going to be the REAL focus on this podcast – taking action.

I appreciate the feedback, mate. Thanks for the support!

C

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John Lee Dumas December 25, 2012 at 00:00

This Podcast is going to be AWESOME! Thanks for putting this incredible content out to the podcasting universe Chris!
JD

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Chris C. Ducker December 25, 2012 at 00:08

Thank YOU for the feedback, John.

Much appreciated – I’ll try to put a smile on your (and everyone elses!) face!

C

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Steve Wyman December 25, 2012 at 01:03

Great.

Good to hear you back on the “airwaves”

Looking forward to the chat with Pat Flynn and your output (in all mediums) in 2013.

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Chris C. Ducker December 26, 2012 at 13:31

Thanks, Steve.

Good to be back, my man!

Appreciate the support, as always.

C

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Amnuai Beckenham December 25, 2012 at 09:05

Hello from a remote Thai village Chris,

I just wanted to thank you for such an incredibly valuable podcast.
Not only have you greatly improved my knowledge of Facebook marketing but you have also opened my eyes to the real possibility of using podcasts to promote our own handmade Thai silk business.

Thank you and best wishes for the festive season

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Chris C. Ducker December 26, 2012 at 13:30

Thanks, Amnuai.

Glad to help out, and I wish you all the best with your business, going into 2013.

Cheers,

C

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Frank December 25, 2012 at 21:25

Can’t wait to check out the podcast Chris. The Blog Looks great as well.

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Chris C. Ducker December 26, 2012 at 13:26

That’s great, Frank.

Thanks for the kind words – and the next episode is now LIVE, too!

Check it out.

C

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Dean Martin December 26, 2012 at 17:05

Chris,

This is absolutely a fantastic podcast. I’m using Facebook everyday and I’m glad you and Amy discussed the most effective technique not only in SEO but in internet marketing (in general).

Merry Christmas and I’m looking forward for more informational podcasts.

Dean

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Chris C. Ducker December 26, 2012 at 19:12

Happy that you enjoyed it, Dean.

Stay tuned for more action – lots lined up. And the iTunes listing should come through any day now, hopefully.

C

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Vicky December 26, 2012 at 17:50

Hey Chris!

I’m so glad I took the time to listen to your episode in the midst of all the Christmas chaos! It was great!

I love Amy, her ideas and tips for Facebook has been a huge part of my success online. But you know, I listen to her webinars regularly and though this would be a great overview of what she usually talks about. Boy was I wrong!

Not only were her tips actionable, but I haven’t heard some of them before! (She saved the best for your podcast ;)

This is a bit silly, but I was going to cut my hair short tomorrow. You know, new year, new look. But after hearing her mention about the photo consistency – I changed my mind. People already know me as the gal with long hair – I don’t want to confuse them. He he

Thank you so much for bringing SO much value and Congratulations on rolling out the podcasts! I’m looking forward to more!

V

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Chris C. Ducker December 26, 2012 at 19:10

So glad you liked it, Vicky!

On the subject of a ladies hair – no comment. I know when my opinion is needed / appreciated and when it’s not! :-)

Stay tuned – lots of great guests lined up in the next couple of months!!! Many of which have already recorded their slots.

C

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Rob Cubbon December 27, 2012 at 19:22

This is what I’ve been missing – a Chris Ducker podcast. Whether it’s VBL or NBP, it matters not to me. The truth is I’ve heard CD interview more people than anyone else on the internet because I really get loads of value from these podcasts!!!

Just about to listen to episode 2.

Keep it up, Chris, hope you had a great Christmas and Happy New Year to you and yours!

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Chris C. Ducker December 27, 2012 at 22:26

Thanks so much for the kind words, mate. Means a lot, trust me.

I’ll keep rockin’ them out – promise!

C

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Jason Lavis December 29, 2012 at 17:31

Fantastic, very entertaining. This was the first time that I took multiple action online. I subscribed to your podcast, liked Amy’s FB page, signed up to her newsletter and wrote a comment!! I never do this because I am usually more interested at cutting the “information fat”.

Cheers,

P.S going to tweet this as well LOL

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Chris C. Ducker December 30, 2012 at 01:29

Hi Jason

This was a great comment, and I saw your tweet before I even read the comment, too. Put a smile on my face.

There is ONE THING you missed out on doing – posting a review and rating on iTunes! If you have time, awesome, if not, no biggie – bottom line… I’m glad you’re enjoying the content so much.

Stay tuned, mate.

C

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Michael Bryant December 30, 2012 at 22:47

Chris excellent to hear your voice in my earbuds again! Thanks for this interview with Amy, my take away was the concept of E-Cubing.

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Chris C. Ducker December 30, 2012 at 23:33

Love it, Michael.

Happy to be back! Let me know what you think of the next two episodes, if you have time. I truly appreciate your feedback, bud.

Thanks!

C

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Meron Bareket January 5, 2013 at 21:58

Yo!

As I told you on Twitter, this is one. good. interview.

Man – so much content that my head was spinning. Used my transatlantic flight to edit my notes – you can see them over at http://dentingmyuniverse.com/5-ways-to-make-your-content-more-engaging-and-get-it-into-your-fans-newsfeeds/

Great to have you back behind the mic. Your episode with Pat is ready to go on the iPod for the flight en route to Vegas. See you there!

Meron

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Amy Porterfield January 6, 2013 at 04:33

Chris! I LOVED doing this interview with you – you are such a natural presenter. I could listen to you all day long!

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Chris C. Ducker January 6, 2013 at 08:57

Not as much as I enjoyed having you on the show – trust me!

Thanks so much for the flattery, too (blushing).

See you soon.

C

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Jason Gracia January 12, 2013 at 08:28

Chris & Amy,

Excellent interview, you guys. I learned a ton and enjoyed every minute.

Jason

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Chris C. Ducker January 13, 2013 at 02:39

Hi Jason

That’s awesome! Stay tuned. Lots more to come!

C

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