NBP004 – Dominating LinkedIn for Small Business Success, with Lewis Howes

by Chris C. Ducker · 11 comments



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As we all know, social media is playing (or, rather should be playing!) a bigger role in our overall business marketing strategy than ever before.

Most people tend to focus on Facebook, which we discussed in Episode #1 and Twitter – however, there is one network that is more ‘tuned in’ for business than any other, that gets overlooked way too often, and that’s LinkedIn.

I’ve had a bit of a love / hate relationship with LinkedIn over the years. Sometimes I’m on it all the time utilizing it’s powerful business networks, and enjoying reading the great business content that is share by profile owners, and other times I’ve not touched it for months!

In this episode, I sit down with THE go-to guy on the subject of Linkedin, Lewis Howes.

Lewis has become an amazingly successful online entrepreneur over the course of the last few years and he started it all with LinkedIn. His journey is inspiring, and his advice should be listened to with wide opened ears, as it’s the real deal in every way possible.

In This Episode

  • Why you need to start paying attention to LinkedIn and it’s business mindset.
  • How to build out your LinkedIn profile effectively to attract more action.
  • The different ways to find new people to connect with, and get attention from.
  • How to use LinkedIn to get traffic back to your website, or blog.
  • The importance of using the network to build lead opportunities.
  • One tip that will create on a ton of additional click-thru’s to your website.
  • Lewis’ #1 tip to doing business in the new economy.
  • Much more!

Important Mentions

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I can honestly say that this particular conversation got me turned-on to LinkedIn one more time. Following our chat I started working with that ‘One Tip’ that Lewis lays down in this episode and can confidently report that I’ve seen a serious percentage increase on the traffic coming to this site after utilize it!

If you’d like to connect with ME on LinkedIn here’s a link to my profile, and be sure you check out Lewis and what he’s up to, as well – moving and shaking is probably part of it!!!

Free Transcript Download

Click here to download the full transcript from NBP004.

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Have you had any success with LinkedIn? If so, what did you do to achieve that success? And if you haven’t got active on the network yet, what’s the Number One thing you took away from this session, that you’ll act on immediately?

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{ 11 comments… read them below or add one }

Joe Cassandra January 4, 2013 at 05:11

Great interview with Lewis. I was obsessed with Linkedin and got great benefits when I was looking for a job, but now that I’m not I’ve teetered off.

I did find, that Linkedin Answers brings traffic when you post a link answering a question (make sure you answer with a link not just a link), because there you will find eager beavers for info.


Chris C. Ducker January 5, 2013 at 01:49

Hey Joe, whats up, buddy!?

LinkedIn Answers – shall check it out a little closer, my man. Thanks for the tip!

Stay tuned.



Jake Hower January 4, 2013 at 07:12

Crazy Chris! I mentioned both of you guys in my most recent podcast episode (Which I recorded last week…). You seriously must have installed security cameras here!


Chris C. Ducker January 5, 2013 at 01:48

Hi Jake

Yes! I saw that, that’s so cool.

Indeed – we have eyes and ears EVERYWHERE, mate!!!

Great session with Chris, by the way, too. He’s a great guy to chat with.



diamantis January 5, 2013 at 01:19

Where have I put my virtual dust remover ?
I will give this LinkedIn groups a try.


Chris C. Ducker January 5, 2013 at 01:45

You need to, Diamantis.

We were discussing it further last night, and man – Lewis is one hell of a smart cookie when it comes to LinkedIn.

We should ALL listen to his advice very intently on this issue.



Vince January 6, 2013 at 16:47

This is excellent! Brand new to the podcast scene, I will be subscribing!


Chris C. Ducker January 6, 2013 at 18:23

Awesome. Glad you like it, Vince.

Stay tuned – lots of good stuff coming up!



John Colley January 9, 2013 at 00:29

Hey Chris
What a brilliant episode! The Linkedin Tips are pure gold. Have just bought Lewis’s book on Linkedin – giving back but knowing I am going to get more out of the deal.

So pleased you are back – I definitely had a gap in my podcast listening.

Keep it up!!!

Best regards


Chris C. Ducker January 11, 2013 at 23:44

Hi John

Glad to liked the session with Lewis. Very smart guy.

Happy to ‘be back’ – not that I ever really disappeared completely!!!

Stay tuned.



James Johnson November 20, 2014 at 01:24

I recently just dove into the entrepreneurial lifestyle. When I red the title of this podcast, I almost skipped it because I thought Linked In wasn’t a good fit for my business. I sure am glad I decided to listen to it because now I cannot wait to try some of these tactics!

Thank you!


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