NBP013 – Mastering Blogging for Business, with ProBlogger, Darren Rowse

by Chris C. Ducker · 22 comments

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Being a blogger has changed my life. Seriously. I know it’s a bold statement to make, but it really has made a difference in my life.

Both from a personal standpoint, in regards to the relationships I’ve been able to create and the opportunities its given me as a speaker, etc., but also as a business owner, too. Blogging has fundamentally changed the way that I build my businesses.

In February I got the chance to meet up with my mate, Darren Rowse in his homeland of Australia. You might also know Darren simply as ‘ProBlogger’. He’s been blogging for over 10-years, and is one of the most sought-after authorities in the niche worldwide.

We enjoyed lunch together, and talked about a lot of things, blogging was included, of course – as well as podcasting. Shortly after, Darren reached out to me, and invited me to write a podcasting guide for the Problogger audience. The post was one of the most popular in April, with many saying it was the best podcast tutorial they’d come across online, with ‘real’ step-by-step actions. Awesome sauce!

It was a given that when the time came about for me to do a podcast episode on the subject of blogging, that Darren was going to be my go-to guy. And trust me, guys, he does NOT disappointment when it comes to dropping one blogging value bombs after another on our call.

In this episode, you’ll find out:

  • The difference between blogging for business, and personal blogging.
  • How Darren keeps his blogs lively and consistently growing.
  • How to build your blogging presence online.
  • The importance of valuable, actionable content, over just ‘today’s blog post’.
  • How to utilize social media properly, to help grow your blog.
  • Why Darren loves being everywhere, including Twitter, Facebook and Google+.
  • The importance of story telling as a blogger, and why it’s so powerful.
  • What life is like as a full-time ‘problogger’.
  • Darren’s #1 tip to doing business in the new economy.
  • Much more!

Items mentioned in this episode include:

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Like I said, for me, blogging has totally made me flip the switch on the way that I build my businesses. The ability to be able to reach out, touch, inspire and have people take action, based on the words that I produce (no matter where I am typing them – these words are coming to you from HK Airport, btw!) is remarkable to me.

I thoroughly believe that if you are not blogging, consistently, as a business owner in the next few years you are going to lose the race, plain and simple. Your competition has started already – I guarantee it!

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Got a question about blogging? Not blogging yet? Why not? What’s holding you back? I’d love to hear what you thought of this awesome conversation with such an amazing, knowledgable source… Comment below! 

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{ 22 comments… read them below or add one }

Monty May 9, 2013 at 22:52

Love your actionable tips and tactics. One key for me is the fact that you are putting your podcast right up on your blog. And sending it out via e-mail. I take blogging seriously, and I look forward to really helping people on line. I love how you personally helped me get my virtual assistant whom has been tremendous.

S/O to DanielHayes and inspiring good friend of mine.

I love the idea of mastermind groups. Look forward to seeing you on the east coast. I’d love to have a mastermind group based upon using VA effectively.

In any event, I look forward to the next time I see you in person.

Have a blessed day & great trip to London.



Chris C. Ducker May 10, 2013 at 18:14

Hi Monty

RE: US Mastermind Session update – it’ll come soon enough. Just finalizing a few things.

Thanks for the feedback and reaching out. I appreciate it.

Stay tuned!



Lauren May 10, 2013 at 00:42

Yay. Darren posting about doing this with you is how I found your website in the first place – I’ve been waiting for this! His book and blog have been enormously helpful to me over the years.


Chris C. Ducker May 10, 2013 at 18:13

Hi Lauren

Awesome! Enjoy the show and let me know what the biggest takeaway was for you – I love that kind of feedback.

Hope you enjoy – and thank you for ‘coming over’.



Lauren May 10, 2013 at 23:13

I love the annual reader survey idea for checking reader profiles and informing what types of content readers want. We bloggers don’t do this enough, though it is a common and proven practice for more traditional businesses to get to know their audience.

But for me the big takeaway it is Darren’s convincing assertion that valuable content with lots of detail is far more important than ‘today’s blog post’. I agree with this, and when I look at which pieces of my content brings in traffic from Google years later it is posts that I invested a lot of time in.

I still often read advice to post every single day, though personally I feel almost cheated when I click through on my RSS reader because a post title drew me in only to find a single photo and caption as a blog post, or a list of links to Pinterest pins that I’d already seen on Pinterest that day. (This has become common on lifestyle / design blogs). I feel like posting 1-3 times per week is better if a blogger can deliver more useful content on that schedule.

Thanks for the useful podcast, Chris and Darren!


Chris C. Ducker May 11, 2013 at 18:42

Great stuff, Lauren.

Stoked that you enjoyed and got so much out of my chat with Darren.

I’ve really taken that ONE thing on board, too – more value. More in-depth content, etc. The post I wrote for him on podcasting was 4,000+ words, as an example. I’ve had MANY people tweet me saying that it’s the best podcast tutorial they’ve ever seen – which is music to my ears, obviously!

Good luck with your blogging – happy to have you as part of the New Business Tribe!

Stay tuned.



Robert May 10, 2013 at 06:28

Hi Chris, I have been following you for a couple of weeks now, found you on splasheo.com, very inspiring, love your content.

I have been in and operating call centres for over 25 years. It was early last year when I threw down my tools and decided, time for massive change. I am currently writing an ebook and getting websites put together with an in-house digital marketing team I have recently put together.

Maybe we can hook up sometime, I am based in Pasig and have been based in the Philippines for just over 12 years

Regards & thanks


Chris C. Ducker May 10, 2013 at 18:11

Thanks for the comment, Robert. Appreciate you reaching out.

Looks like we’ve been around for almost the same time – I’ve just hit 13-years! :-)

All the best and yes, you never know – we’ll bump into each other sooner or later, I’m sure!



Rob Cubbon May 12, 2013 at 01:05

Great interview with Mr Problogger. I’ve been reading Darren’s blog for over half a decade and I had guest post published there last year just so I could say “I’ve been on Problogger”!

I’m going to try to be aware of any mental sparks that could be great ideas!


Chris C. Ducker May 12, 2013 at 04:04

Awesome, Rob. Glad you’ve been getting stuck in on Darren’s stuff for a while already – but, I’m not all that surprised!

Hope those ‘sparks’ come through thick and fast, my man.



LeadGenix May 15, 2013 at 05:04

Loved the interview with Darren. Really some great advice for small businesses looking to reach out to their customers in new ways. Also, have personally found that storytelling is indeed an extremely powerful way to connect to blog readers.


Chris C. Ducker May 15, 2013 at 16:00

Thats great, guys.

Glad you enjoyed the sessions. Stay tuned for more!



Jared Easley May 25, 2013 at 08:04

This podcast must be shared! Outstanding job good sir!


Chris C. Ducker May 26, 2013 at 21:49

Awesome. Glad you enjoyed, Jared.

And thanks in advance for any sharing you give it – always appreciated.



Robert Koenig May 30, 2013 at 05:32

Fantastic information! I especially love the idea of writing up descriptions of who your readers would be. To get to know them so well (at least hypothetically) would really make a difference for what is being written. Having a specific audience in mind rather than a general one is great advice. Thank you for the great post.


Chris C. Ducker May 30, 2013 at 21:34

Thanks, Robert.

Glad the episode resonated with you, and that the content was helpful.

Stay tuned!



Jacky Di Falco September 13, 2013 at 00:57

Hi Chris,
The website Marti.ca you should really put it in the “items mentioned in this episode” because it took me forever to find it, but thank god you have a transcript. Thanks for the great episode.



Chris C. Ducker September 16, 2013 at 17:00

Hi Jacky

What a novel idea – lol. Not quite sure how I forgot this. Anyway, it’s done now.




John Brennan December 30, 2013 at 11:05

Thanks Chris

You give me some insights about blogging. I would like to learn by reading and you have provide us a transcript. That’s awesome.

Not many people want to create transcript for their video or podcast included in the premium training.


Chris C. Ducker January 1, 2014 at 19:11

Thanks, John.

Glad you enjoyed the session with Darren.



Joe Beckman April 10, 2014 at 10:16

Chris! You seem like such a great guy, and I’m so glad that I’ve been able to throw you in my ear buds lately. Every podcast is killer. I find myself many times anticipating the question that I would like to know from your guests, and then low and behold, you ask it!

Specifically here, I love the idea of not getting caught up in being an expert, and all you really need is to be one step ahead of the person behind you. Maybe this point has been made 1 million times, but it was new to me, and it’s impacted my business plan. Thanks for all you do! Peace!


Chris C. Ducker April 10, 2014 at 10:47

Hi Joe

Appreciate all the kind words, buddy – thank you.

Stay tuned!



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