10 Social Media Tools That Make Everything Easier!

by Chris C. Ducker · 19 comments

socialSocial media marketing can be a pretty time consuming focus for any business, especially when you have to stay on top of multiple platforms like Facebook, Twitter, Google+, LinkedIn, the list goes on.

While social media is definitely a huge part of many small business marketing plans, it is still one facet of a much bigger picture and many entrepreneurs find themselves wishing there were more hours in the day to focus on the other aspects of their business.

To help give you a little more time in your day, yet continue to promote your social media presence, here’s a list of ten social media tools that I use (some more regularly than others) with my team, that can help your business top on top of things a little more.

If you’re wanting to get your social media to even higher heights without being involved every step of the way, you should also check out my guide on How to Work with a Virtual Assistant to Manage Your Social Media - #justsaying :-)

Day-to-Day Management

Buffer –  A very popular tool for sharing content and supports Facebook, Twitter accounts, LinkedIn and Google+ profiles. The tool allows you to queue your posts in advance and provides you with analytics of your posts. Its clean and user-friendly interface also makes it a particular favorite among small business owners that are strapped for time.

Social Oomph Since engagement is key in social media, this tool will help make things a lot easier for you. Social Oomph’s edge over other social media management tools is that it offers the auto-responder, auto-direct message and auto follow features as premium upgrade features.   

Screen Shot 2014-06-23 at 10.48.46 PMBuffer’s homepage message – I couldn’t agree more!

Content Collating and Curation

FeedlyThe tool presents new content from several news feed categories that you can choose from, it also highlights popular content that you might find interesting. The tool can be used from your desktop or mobile devices to make sure you can check your feeds regularly. You can also alter the way it can be viewed to suit how you prefer to take in information.

PocketFor busy entrepreneurs who may not have time during the day to read all the interesting articles they come across, read-it-later tools are a godsend. Pocket is a particular favorite with its clean and flat design, it makes it very easy to it to sort through content which you can save to read later either through your desktop or mobile devices.

Visual Content Creation Tools

CanvaVisual marketing is definitely here to stay with more and more people preferring to see content than read it. This tool can help you create effective graphic design with a user-friendly interface and beautiful design templates that suit beginner designers. The app is free though if you would like to avail of Canva’s stock photos, you will need to pay for them.

Visual.ly – If you feel like you don’t have enough time to come up with visual content, you can head on over to Visual.ly’s marketplace and let the professionals handle it. They specialize in infographics, videos, interactive and presentations, presenting quality content for much less than your average agency’s price.

Screen Shot 2014-06-23 at 10.50.36 PM

 Now everyone can be a graphic designer, thanks to Canva!

Analytics and Reporting

KloutKlout is one of the more popular social media monitoring tools that measures a user’s social influence based on their activity on sites like Facebook, Twitter, Foursquare, Instagram, etc. Recently, they have introduced a new version of Klout with a feature that allows you to curate content and share it with your audience as well.

QuintlyThis tool provides you with analytics for several social media platforms such as Facebook, Twitter, YouTube, Google+ and LinkedIn. You can keep track and benchmark your social media performance along with your competitor’s. One popular feature is that it is highly customizable and has an easy-to-use dashboard for you to navigate from.

Miscellaneous ‘Cool’ Tools

BitlySometimes you find yourself having to get extra “creative” with spelling when composing a tweet, which is where Bitly can help. Bitly can shorten your links as well as track the link’s overall performance afterwards to see which ones work with your audience.

MentionIt’s always important to track what people are saying about you and your business, though the task can be daunting when there are so many social media platforms out there. Mention is a social media monitoring tool that informs you when someone mentions your name, business or any other keywords you would like to keep track of.

Screen Shot 2014-06-23 at 10.54.29 PM

I’ve been a Bitly fan for a long time – it’s so easy to use, too!

As you can tell, there are a lot of ways you can skin the social media cat!

However, for me, as a busy entrepreneur and multiple business owner, its all about maximizing my time in the creation of the content and it’s results, along with minimizing the time I actually spend doing it all!

Question: Are there other tools that you use that help you do the same? If so, share them below!

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{ 19 comments… read them below or add one }

Nick Loper June 24, 2014 at 22:57

Nice! Never heard of Mention or Quintly before — will have to check them out. A friend recommended WhoTalking.com to get real-time tweets on any keyword, and ClicktoTweet is another fun one I’ve been using lately.

Have a great trip to the states! Bummed to be missing WDS this year!

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Chris C. Ducker June 25, 2014 at 15:39

Thanks, bud. It’ll be a shame that you’re not around for the #VFBookPDX Party!

Next time… ClicktoTweet is great, too – use it… but not suuuuper regularly. Thanks for the injection.

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metz June 25, 2014 at 18:51

I use Buffer and Canva.

Buffer is a cool tool if you’ll share the same link to different social media platforms. It’s very easy to share using buffer. The hassle of logging in and clicking the windows that pops up as I share a link from my page is kinda time consuming. Buffer makes things easy.

I also love Canva, with very pretty templates and easy to use. Your creativity is important to give every design a twist.

Bitly is also useful in Twitter.

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Chris C. Ducker June 27, 2014 at 00:33

Thanks for the comment, Metz. Glad you enjoyed the post.

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Tom June 26, 2014 at 03:43

+1 for Canva too, it’s much simpler and quicker than Photoshop can be.

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Chris C. Ducker June 27, 2014 at 00:35

Just the very thought of using Photoshop gives me a nosebleed!! Haha. Thanks for the comment, Tom.

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Elmer Diaz June 26, 2014 at 13:38

Nicely done! Thanks for those awesome resources Chris

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Chris C. Ducker June 27, 2014 at 00:41

My pleasure, Elmer.

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Rob Cubbon June 26, 2014 at 22:09

There’s a few there that I didn’t know. Thank you, Chris. I really like Friends+Me as it shares your Google Plus posts.

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Chris C. Ducker June 27, 2014 at 00:41

I’ll check it out, Rob. Thanks for the additional insight.

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Johnathon S. Richter June 30, 2014 at 08:20

Great list. I am a huge fan of SproutSocial, it provides a great deal of analytics, allows for scheduling posts, and you can even leave notes and keep track of who on your team is posting when.

There are quite a few on this list that i’ll be testing out over the next month or so.

Thanks!

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Jessica July 1, 2014 at 16:58

I use Pocket every day while surfing the Internet.

I will test Klout and some other services shortly. Great list. Thank you for it Chris.

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Daniel White July 7, 2014 at 18:50

Hi Chris, I love the look of Canva. I’ve been looking for something like this for ages, so it looks ideal. Thanks for posting.

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Chris C. Ducker July 13, 2014 at 01:26

Canva absolutely ROCKS!!!

Love it. Thanks for the comment, Daniel.

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Ronen Bekerman July 16, 2014 at 22:04

Mention is interesting! is it Google Alerts + The social layer? or is more than that?

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Linda Joseph July 21, 2014 at 16:43

Hey chris,

Thanks for sharing a very interesting article

Keep the informative ideas coming . . .

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Chris C. Ducker July 29, 2014 at 18:26

You’re more than welcome, Linda.

Appreciate you tuning in.

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Mick July 30, 2014 at 21:14

Use Buffer, Canva & Feedly daily. Others that I use daily are TweetDeck & SocialBro

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Brandy Stewart August 1, 2014 at 00:04

Thank you Chris, this article really gave me some good pointers! I would also like to add that while thinking of all the different social platforms you also have to recognize the multiple different digital platforms people are using. From desktops and laptops to cell phones and tablets, making sure your customers can access you from each of these can really make a difference. http://goo.gl/o40T8B This article breaks down and explains the changes in usage of platforms and the benefits of adapting to them. Check it out! Thanks again.

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